Tory Burch is spearheading a social media campaign to encourage people to wear face masks during the Covid-19 pandemic.
The 54-year-old American designer and philanthropist took to Instagram to launch the #WearADamnMask initiative, and asked her famous friends to help her ensure the campaign goes viral.
“I am sure you are all seeing what I am seeing. Covid-19 rates in the U.S. are rising at a truly scary rate. One thing I know for sure is that there’s a very easy way each of us can help, and that’s to #WearADamnMask whenever we are in public,” Tory captioned a selfie, in which she can be seen wearing a white mask covered with an intricate black design.
“#WearaDamnMask because we want to protect ourselves and, even more importantly, we want to protect others,” she added. “#WearaDamnMask because clearly, the doctors and data say we are not going to beat this pandemic unless we each do our part to get rid of it.
“#WearaDamnMask because is it not a political issue, it is an issue of saving lives. #WearaDamnMask because it is the only way to keep our most vulnerable safe and the only way to get our economy back on track.”
She invited every one of her 2.4 million followers to help her spread the word, and urged them to share their mask selfies.
“Trust me, it takes a lot for me to post a selfie, this is urgent!” she quipped. “We are all in this together.”
Tory challenged her famous friends, such as Kerry Washington and Mindy Kaling, to join her in getting the message out, and so far, celebrities including Tracee Ellis Ross, Marisa Tomei and fellow designer Diane von Furstenberg have participated.
In the U.S. alone, there have been more than 2.7 million cases of Covid-19, and over 130,000 deaths.
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