Louis Vuitton has reopened one of its ateliers to begin making face masks and hospital gowns amid the coronavirus crisis.
In light of the Covid-19 pandemic around the world, bosses at the French luxury fashion house have announced that they have altered workshops so they can now manufacture personal protective equipment (PPE) for hospitals and frontline workers.
“Louis Vuitton announces the production of thousands of hospital gowns to be donated to frontline medical staff within the Parisian hospital network AP-HP,” a brand spokesperson commented, referring to Assistance Publique – Hopitaux de Paris hospital trust. “These gowns will be created by volunteers at the Maison’s headquarters for six Parisian hospitals in urgent need of protective gear. Thank you to everyone who is doing their part to fight this global pandemic.”
In addition, Louis Vuitton has begun producing non-medical masks approved by authorities at six of its workshops. Around 300 leather goods artisans are working to meet a government request for alternative non-medical barrier masks to help stop the spread of the virus.
“In partnership with the Mode Grande Ouest textile network, this initiative will donate the much-needed protective gear to frontline healthcare workers. Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic,” they added.
In addition, other houses within the Moet Hennessy Louis Vuitton (LVMH) conglomerate are also undertaking actions to help aid health workers.
The perfumes and cosmetics production sites of Christian Dior, Guerlain, and Givenchy have been retooled so they can make large quantities of hand sanitiser gel for hospitals, while volunteer staff at the Dior workshop in Redon, Brittany are making non-surgical face masks.
Europe is now the epicentre of the pandemic, with France among the most affected nations – with approximately 94,000 active cases and 14,900 deaths.
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