Jeremy Scott loves featuring cartoon characters in his designs because they make him “think about happiness and joy”.
The designer has a history of using animated figures for inspiration, having previously incorporated SpongeBob SquarePants, The Powerpuff Girls, and the Looney Tunes gang into his luxury clothing and accessories for Moschino.
In the brand’s recent collaboration with H&M, Scott has paid homage to Disney by splashing characters like Minnie Mouse and Donald Duck onto dresses, sweaters and jogging bottoms.
“For one thing, I think there’s always a nostalgia. We all grow up with them. They’re still going on today,” the 43-year-old told W magazine of his love for cartoons. “Globally, you see a circle and then another two circles and nothing else – and it’s like Mickey Mouse. It makes you think about happiness and joy, and that is something that I think is really great, and something I always try to put into all of my designs.”
Scott has also looked to nostalgia by featuring compact discs on a shirt dress and a bodysuit, as well as layers of chunky retro jewellery.
However he admitted H&M were initially hesitant to feature one of his designs – a T-shirt bearing the words ‘Ready to Wear’ over an image of a rolled-up condom.
“I just thought people aren’t speaking enough about safe sex anymore, and I thought this is one place that I could use this message to kind of get that out there,” Scott reasoned. “I’ve done so many slogan shirts referencing that kind of twist on ready-to-wear, which is something that Franco (Moschino, brand founder) played with.”
The full collection will be available in stores and online from 8 November (18).
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