Jennifer Lopez is celebrating her long-running relationship with Versace by becoming the face of the label’s new campaign.
The superstar has been associated with the Italian fashion house since 2000, when she wore the brand’s plunging jungle print dress to the Grammy Awards, with the iconic red carpet outfit leading to the creation of Google Images. She celebrated the look once again in September, when she sported an updated version to close Versace’s catwalk show in Milan.
Now, Jennifer has revealed that she and Versace’s chief creative officer Donatella Versace were celebrating two decades of their professional relationship by collaborating on the brand’s spring/summer 2020 advertising campaign.
“I am so excited I can finally reveal that I am the face of the #VersaceSS20 campaign!” the 50-year-old wrote on Instagram over the weekend. “Thank you to @Donatella_Versace and everyone at @Versace for your vision and collaboration.”
The singer shared pictures from the futuristic campaign, which was shot by Mert Alas and Marcus Piggott, and showed her posing in various designs in a glass box featuring holograms of a computer keyboard on the walls. She can be seen modelling a new spin on the jungle print design – a plunging jumpsuit with matching blazer – as well as a red minidress and a midriff-baring black number.
“To me, Versace represents empowerment and putting something beautiful out into the world,” she explained in a statement. “It’s a dream to collaborate with my friend Donatella again on this gorgeous campaign.”
Donatella posted various images on Instagram and described her longtime friend as “simply breathtaking” and “stunning”.
“Thank you so much Jennifer for taking part in this project… Love you! #VersaceSS20 #Campaign #JLo @jlo,” the designer wrote.
The campaign, which also features Kendall Jenner, comes amid a successful period in Jennifer’s career. She is currently hitting the awards season circuit for her performance in Hustlers and is preparing to perform at the Super Bowl Halftime Show with Shakira in February.
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