Kate Hudson has teased details about her latest project – a line of nutrition powders.
Health and fitness fanatic Kate launched her popular activewear brand Fabletics in 2013, and is now adding to her wellbeing empire with her InBloom powder range.
Revealing news of the business venture to her 12.2 million followers, the 41-year-old shared a photo of herself, taken by her partner Danny Fujikawa, grinning while holding a glass of green drink.
“recipes recipes recipes! Working up some good ones. Can’t wait to share @tobeinbloom with you! #comingsoon,” she wrote.
In another snap, she unveiled the InBloom packaging; a sleek white jar with pink lettering.
“Product Reveal! Can’t wait for you all to meet! @tobeinbloom,” she captioned the photo. “Finally a little peak. (100 per cent) Custom (100 per cent) Natural (100 per cent) PlantSourced (100 per cent) InBloom #comingsoon.”
The InBloom Instagram page details the powders will go on sale later in August, and uses the tagline “discover your inner bloom”.
Kate will be hoping to follow in the footsteps of model Elle Macpherson, whose popular Super Elixir Greens, made with WelleCo spawned a whole line of power powders.
Gwyneth Paltrow also sells nutrition powders through her Goop brand.
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