Executives at Stella McCartney, Burberry and H&M have vowed to cut down on plastic waste.
In the face of the world’s plastic crisis, officials at the Ellen MacArthur Foundation have launched the New Plastics Economy Global Commitment in collaboration with UN Environment, with the strategy aiming to eliminate plastic waste and pollution at the source.
In addition to McCartney, Burberry and H&M, bosses at fashion retailer Inditex – which owns Zara – have also agreed to cut back on plastic, while other companies who have committed to the initiative include Danone, L’Oreal, Mars, PepsiCo, The Coca-Cola Company, and Unilever.
“Plastic waste and pollution is one of the most pressing environmental concerns of our age,” said Burberry chief executive officer Marco Gobbetti in a statement.
While Cecilia Brannsten, environmental sustainability manager at H&M, echoed the Burberry executive’s sentiment.
“Plastic waste and pollution is a big global environmental challenge,” she commented. “There is no single brand that can tackle this industry-wide challenge on its own. We must act as one voice and the New Plastics Economy Global Commitment is a big step in the right direction, as it will align business and governments on a common agenda and time frame.”
The New Plastics Economy Global Commitment has been signed by 290 organisations, representing 20 per cent of all plastic packaging produced globally.
Targets in the scheme include the elimination of problematic or unnecessary plastic packaging, a move from single-use packaging models, ensuring 100 per cent of plastic packaging can be easily and safely reused, recycled, or composted by 2025 and circulating the plastic produced.
“We know that cleaning up plastics from our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year,” added Ellen MacArthur of the initiative. “We need to move upstream to the source of the flow… This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment.”
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