Christelle Kocher tapped as guest designer for Pucci

Christelle Kocher is to serve as a guest designer for Italian fashion house Pucci.The French designer, who founded her label Koche in 2015, has been tapped by bosses at the LVMH-owned brand to create a collection for the upcoming fall/winter 2020 seaso…

Christelle Kocher is to serve as a guest designer for Italian fashion house Pucci.

The French designer, who founded her label Koche in 2015, has been tapped by bosses at the LVMH-owned brand to create a collection for the upcoming fall/winter 2020 season.

Kocher’s range will be presented on 20 February as part of Milan Fashion Week.

“I am very proud to collaborate with Pucci. This house has a magnificent heritage,” she said. “I have always been impressed by its elegant silhouettes, striking prints and colours. It is such a pleasure to deep dive into the brilliant history and universe of Emilio Pucci.”

Founded by Florentine designer Emilio Pucci in 1947, the company remains known for its geometric prints in a kaleidoscope of colours. But since Pucci’s death in 1992, the label has undergone many changes within the creative team, with his daughter Laudomia Pucci, and a variety of other designers, including Christian Lacroix, Matthew Williamson, and Peter Dundas, all taking on the head designer gig throughout the 2000s.

But executives at the label are now opting for a guest designer model, following in the footsteps of Moncler’s Genius concept, which has attracted the likes of Pierpaolo Piccioli and Richard Quinn.

“Pucci’s creative strategy is evolving: the Maison has decided to open its fabulous archives to ‘creative voices’, entrusting them to deliver innovative interpretations of Pucci’s heritage prints, lifestyle and collections,” a brand rep commented. “Pucci’s first collaboration will be with Christelle Kocher, a designer already spotted by LVMH on the occasion of the LVMH prize, and recognised for her unique blend of couture and street. We love her energy and are confident that her take on Pucci will be incredibly interesting and beautiful.”

The Pucci x Koche line will be available to buy in September.

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Peter Dundas: ‘My brand is a happy one’

Peter Dundas’ sole aim for his namesake label is to be known as a happy brand.Norwegian designer Dundas launched his eponymous fashion house two years ago with a bang – creating Beyonce’s custom looks at the 2017 Grammy Awards.Explaining his design phi…

Peter Dundas’ sole aim for his namesake label is to be known as a happy brand.

Norwegian designer Dundas launched his eponymous fashion house two years ago with a bang – creating Beyonce’s custom looks at the 2017 Grammy Awards.

Explaining his design philosophy, the former Roberto Cavalli head told WWD that he’s all about fun.

“There are different ways of communicating with the media nowadays. It’s not checking in with fashion weeks for years and years anymore,” he mused.

“There are designers who express intellect, art and sometimes sadness through fashion, but I want the Dundas brand to be a happy brand. And I want my woman to feel that way with her life, too.”

Evangelo Bousis, his business and life partner, echoed Dundas’ sentiments, and added that the brand is multifaceted.

“Dundas is not just a red carpet brand. There are so many layers to Dundas. We do lots of leather, and we do daywear, too. In our mind, we are a lifestyle brand and a Dundas woman has many faces,” he stated.

Earlier this month, Dundas, who also served as the artistic director of Emilio Pucci, unveiled the new D6 collection, which was inspired by the animals and nature of Africa.

Explaining why he took his cue from wild animals, especially big cats, he shared: “When I was launching the brand, I didn’t know what to put, so I put elements of a black panther into it. Now, every collection has a bit of black panther in it.”

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