Emily Ratajkowski ditched her brunette locks in favour of a blonde hue for a new Kerastase campaign.
The 29-year-old model/actress took to Instagram to show off her blonde hair with a series of snaps taken at the home she shares with husband Sebastian Bear-McClard, as it was announced she would be the face of the new Blond Absolu collection for the French luxury hair care line.
“I’ve never coloured my hair or changed the length significantly in my entire life,” the star said in a statement. “I’m absolutely thrilled that Kerastase gave me their blessing to become a blonde.
“I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.”
Alongside a series of snaps on Instagram she told fans: “Day 1 as a blondie.”
And she’s not the only fashion star to be embracing a lighter hair colour in time for the summer.
Fellow model Kaia Gerber recently stepped out in Malibu with a brand new platinum blonde ‘do, while heading out for a lunch date at her father Rande Gerber’s restaurant Cafe Habana.
The 18-year-old debuted subtle blonde highlights back in April, and said she was prompted to give herself an at-home dye job because she was so bored.
“I recently posted a video on Instagram of Audrey Hepburn cutting her own bangs because I got to the point in quarantine where I was like, I’m either going to cut my hair or dye it,” she told Refinery29. “I knew something was going to happen, so I decided to give myself at-home highlights.”
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