Eminem is releasing a limited clothing collection to celebrate the 20-year anniversary of his iconic The Slim Shady LP.
The Detroit-based rapper became a superstar after dropping his 1999 album and to honour the career milestone, he has created some special clothes.
“YO! PSA (public service announcement) – #SSLP20 stuff drops Friday!,” the rapper wrote, referring the merch collection, on Instagram on Tuesday (23Apr19) in a caption attached to an image of the back of one of his white T-shirts worn by a model.
“Still don’t (give a f**k),” the top reads, with “Slim Shady LP 20th Anniversary” scribbled on the bottom of the garment.
Eminem teamed up with his old friends, legendary hip hop photographer Danny Hastings and emcee Skam2?, on the collection.
“Went back with @dannyhastings and @skam2official to make an anniversary capsule from the original + unseen Slim Shady LP art. More info and content this week before we drop Friday,” he promised fans.
The rapper’s newest fashion venture comes just under a year after he hit a roadblock in his bid to trademark his E13 clothing line.
The My Name Is hitmaker filed a petition to reserve the rights to the name, which features a backwards ‘E’, in 2017, but fashion designer Clement Brown took issue with the request, because he has been running his own Three Thirteen store in Detroit, Michigan for the past eight years.
Brown challenged Eminem’s trademark bid, expressing concerns about brand confusion, but he insisted his motion was nothing personal as both he and the rapper represent the same city, where the area code is 313.
“As culture creators, it’s necessary for us to protect our intellectual property,” Brown explained. “It’s imperative that we have rights when it comes to our ideas. It’s imperative that we have ownership of our creations.”
Clement is celebrating a career milestone amid the trademark feud, having launched his second Three Thirteen store on Detroit’s Avenue of Fashion, Livernois Avenue, in March (19), according to Crain’s Detroit Business.
Eminem partnered with apparel company Carhartt to launch E13 merchandise in 2016. His trademark battle with Brown is ongoing.
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