Eminem launches limited edition merchandise for 20-year Slim Shady anniversary

Eminem is releasing a limited clothing collection to celebrate the 20-year anniversary of his iconic The Slim Shady LP.The Detroit-based rapper became a superstar after dropping his 1999 album and to honour the career milestone, he has created some spe…

Eminem is releasing a limited clothing collection to celebrate the 20-year anniversary of his iconic The Slim Shady LP.

The Detroit-based rapper became a superstar after dropping his 1999 album and to honour the career milestone, he has created some special clothes.

“YO! PSA (public service announcement) – #SSLP20 stuff drops Friday!,” the rapper wrote, referring the merch collection, on Instagram on Tuesday (23Apr19) in a caption attached to an image of the back of one of his white T-shirts worn by a model.

“Still don’t (give a f**k),” the top reads, with “Slim Shady LP 20th Anniversary” scribbled on the bottom of the garment.

Eminem teamed up with his old friends, legendary hip hop photographer Danny Hastings and emcee Skam2?, on the collection.

“Went back with @dannyhastings and @skam2official to make an anniversary capsule from the original + unseen Slim Shady LP art. More info and content this week before we drop Friday,” he promised fans.

The rapper’s newest fashion venture comes just under a year after he hit a roadblock in his bid to trademark his E13 clothing line.

The My Name Is hitmaker filed a petition to reserve the rights to the name, which features a backwards ‘E’, in 2017, but fashion designer Clement Brown took issue with the request, because he has been running his own Three Thirteen store in Detroit, Michigan for the past eight years.

Brown challenged Eminem’s trademark bid, expressing concerns about brand confusion, but he insisted his motion was nothing personal as both he and the rapper represent the same city, where the area code is 313.

“As culture creators, it’s necessary for us to protect our intellectual property,” Brown explained. “It’s imperative that we have rights when it comes to our ideas. It’s imperative that we have ownership of our creations.”

Clement is celebrating a career milestone amid the trademark feud, having launched his second Three Thirteen store on Detroit’s Avenue of Fashion, Livernois Avenue, in March (19), according to Crain’s Detroit Business.

Eminem partnered with apparel company Carhartt to launch E13 merchandise in 2016. His trademark battle with Brown is ongoing.

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Rag & Bone collaborates with Disney on Mickey Mouse capsule 

Rag & Bone has collaborated with Disney on a Mickey Mouse-themed capsule collection.  The U.S. fashion brand, helmed by Marcus Wainwright, is no stranger to collaboration, having previously teamed with rapper Eminem and the producers of the Star War…

Rag & Bone has collaborated with Disney on a Mickey Mouse-themed capsule collection.  

The U.S. fashion brand, helmed by Marcus Wainwright, is no stranger to collaboration, having previously teamed with rapper Eminem and the producers of the Star Wars movies on different ranges.

Now, Rag & Bone has announced the creation of a limited-edition line to coincide with the launch of Mickey: The True Original campaign, a global celebration of Mickey Mouse’s heritage and impact on popular culture, since his inception in 1928.

“The unisex drop will offer a selection of best-selling Rag & Bone styles, twisted with iconic Mickey Mouse references,” a spokesperson said in a statement. “Highlighting the evolution of Mickey over the past 90 years, the collection plays with graphic elements to present Mickey with a modern edge.”

For the line, designers started by looking at original sketches from the Mickey Mouse archives. However, the final designs merge the many iterations of Mickey with a very “New York” sensibility, with items including an intarsia knit sweater, classic denim and signature cotton shirting.

“Mickey’s anniversary is acknowledged with an embossed leather patch on the back of the Fit 2 denim revealing the number 90. The anniversary reference also appears on the RB1 footwear, reinterpreted as a colour blocked sneaker,” a Rag & Bone rep added.

To accompany the launch of the capsule, the clothing brand will release a video that showcases the evolution of Mickey Mouse over the last 90 years, as well as a behind-the-scenes look at the collection worn on the streets of New York City.

The collection will be available to purchase from 1 November, while Mickey: The True Original Exhibition opens in New York City a week later.

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Eminem teams with Rag & Bone on capsule collection

Eminem has collaborated with fashion brand Rag & Bone on a capsule collection.The Lose Yourself rapper has teamed with label creative director Marcus Wainwright on the range, which features three slogan T-shirts with words such as “Eminem” and “Kamikaz…

Eminem has collaborated with fashion brand Rag & Bone on a capsule collection.

The Lose Yourself rapper has teamed with label creative director Marcus Wainwright on the range, which features three slogan T-shirts with words such as “Eminem” and “Kamikaze”.

Eminem, real name Marshall Mathers III, has also created a version of his signature hoodie, known as The Icon Hoodie, which is available in three colours and feature references to his hometown of Detroit, such as the city’s area code and the anvil emblem.

“Highly original. Always authentic. @eminem (has) designed a limited-edition collection of iconic hoodies and tees that echoes his signature style,” a brand representative captioned a snap of the garments on the label’s Instagram page.

The line celebrates the end of Eminem’s Revival Tour, in support of his ninth studio album, Revival.

First pieces will be available on Friday (13Jul18) at a pop-up shop at The Sun & 13 Cantons pub in London before the hip-hop star’s shows at Twickenham Stadium on the weekend.

Prices will range from $95 (£72) to $250 (£190). And if fans miss out on the opportunity to shop in London, the collection will be available online starting on Saturday.

“Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals,” added Wainwright in a statement. “People who have forged their own path in life. For me, Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome.”

To promote the collection, Rag & Bone has also created a launch video featuring Eminem in the clothes. The imagery was shot on an iPhone by cinematographer Darius Khondji.

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Rosie Huntington-Whiteley talks ‘questionable’ Coachella style: ‘It can look like fancy dress’

Rosie Huntington-Whiteley has called out the “questionable” style that’s on show at Coachella.With the annual festival, which falls over two weekends in April, just days away, Coachella regular Rosie has shared her top fashion tips for festivalgoers …

Rosie Huntington-Whiteley has called out the “questionable” style that’s on show at Coachella.

With the annual festival, which falls over two weekends in April, just days away, Coachella regular Rosie has shared her top fashion tips for festivalgoers who are preparing to head to the site, situated in the Colorado Desert.

“It’s so hot, first of all. It’s so hot in the desert, unbelievably hot. So, you’re battling being comfortable and feeling cool. My opinion is, there’s a lot of – how do I put this politely? There’s a lot of questionable outfits that go on at Coachella,” Rosie told W magazine. “I also feel like, if festival style is not your style 365 days of the year, it looks like you’re going to a costume party.

“So for me, if I go to a festival or Coachella, I would keep it very simple, like denim cutoffs, a cool T-shirt or slip top, something kind of sexy and easy that you’ll feel cool in – temperature wise. And then a boot, maybe with a little heel – a little wedge bootie or flat boot – a bag that can hold all your c**p in it for the whole day, maybe a side bag, some good jewellery. But keep it easy, don’t try too hard. It’s so worth going to Coachella just for the people watching, I will say.”

The English model, who welcomed her first child, son Jack, with fiance Jason Statham last June (17), also dished out beauty advice for those heading off to see The Weeknd, Beyonce and Eminem perform this weekend (14-15Apr18).

She noted sunglasses always hide a multitude of sins, and a great blusher, tinted powder and blotting papers are her make-up essentials.

“I don’t know if (looking like a hot mess) it’s avoidable,” she laughed. “By the way, you should look like a hot mess at a music festival! That’s the point of going to a music festival, to be carefree and not give a s**t about how you look, to be listening to music and having fun with your friends and be sweaty. To me, that’s how I think of a music festival.”

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