Khloe Kardashian is expanding her Good American brand by launching a swimwear line.The reality TV star teamed up with Emma Grede to launch the size-inclusive brand in 2016 with a range of denim and have since expanded to offer activewear and other piec…
Khloe Kardashian is expanding her Good American brand by launching a swimwear line.
The reality TV star teamed up with Emma Grede to launch the size-inclusive brand in 2016 with a range of denim and have since expanded to offer activewear and other pieces of clothing. They have now introduced a swimwear line called Good Swim, with the 30-piece collection featuring a line of bikinis, one-piece swimsuits, and beachwear in sizes XS to 5X.
In an interview with People, the 35-year-old explained the business partners spent two years creating Good Swim because they wanted to get it exactly right.
“Swim has been in the works for nearly two years — it was our most requested category,” she said. “Like everything at Good American, we listen to our customers to understand their wants and needs as a way to inform our launches and that holds true with Good Swim.
“It can be extremely frustrating and challenging to find swimwear that fits right and makes you look and feel sexy. It is for that exact reason that we spent the time and resources into making this a strong collection so women can feel confident and beautiful, always.”
A diverse range of models appear alongside Khloe in the marketing campaign for Good Swim, which has the same core values of inclusivity and representation as the rest of Good American.
To achieve that goal, they developed pieces with double drawstrings and wider straps to provide full coverage and support, plus belts that flatter waistlines and high-rise bottoms with tummy-tucking technology.
“We want our customers to know that with Good American, they’ll always find the very best fit, period,” Emma told the publication. “Every style in our swim collection was created with a fit-first philosophy and designed specifically for women of all shapes and sizes, because we know how tough it can be to shop for swimwear.”
Good Swim is available via the Good American website now.
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Khloe Kardashian has surprised a fan by sending her a box of Good American apparel after she claimed she couldn’t afford to buy anything from the collection.The 33-year-old came under fire for calling Twitter user Kaelynn Abner “cute” after she tweeted…
Khloe Kardashian has surprised a fan by sending her a box of Good American apparel after she claimed she couldn’t afford to buy anything from the collection.
The 33-year-old came under fire for calling Twitter user Kaelynn Abner “cute” after she tweeted earlier this month (15Mar19) that she’d have to work 20 hours of extra shifts in order to save up enough money to buy a piece from the brand. Garments from the Good American line can cost up to $189 (£143).
Kaelynn returned to Twitter on Tuesday, however, to share her excitement after the Keeping Up With the Kardashians star sent her a box full of pieces from the label.
“I am so thankful (that Khloe) took the time out of her day to send me some AMAZING clothes,” she wrote.
She also posted a selection of pictures of the items, which included jeans, denim skirts and shorts, activewear co-ords, and T-shirts.
The fashion mogul soon responded to Kaelynn’s post, gushing that she was “so happy” that she liked the goodies.
“Keep working hard and being such a positive soul,” Khloe tweeted.
The reality star also addressed fans that criticised her for being “sick” and “out of touch” for her initial comment, and suggested that she never meant to cause any upset.
“I was so honoured this young woman spent her hard earned money on GA (Good American), I was sending her GA out of pure gratitude/appreciation as soon as I saw her tweet,” she insisted. “Never did I think my tweet would be taken so negatively.”
Good American was co-founded by Khloe and Emma Grede in October 2016, with the pair claiming to have achieved $1 million (£757,000) worth of sales on the first day of trading.
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Khloe Kardashian’s decision to hold open castings for her Good American brand stems from the very first campaign.Khloe co-founded the denim label with British businesswoman Emma Grede in 2016, with the pair catering to all shapes and sizes.And because …
Khloe Kardashian’s decision to hold open castings for her Good American brand stems from the very first campaign.
Khloe co-founded the denim label with British businesswoman Emma Grede in 2016, with the pair catering to all shapes and sizes.
And because Good American clothes aren’t just aimed at slim women, Khloe decided against booking their models through an agency, preferring to get real women to showcase the clothes instead.
“Well, the first year we did it was before we were even anything. I posted something on my Instagram. It was very vague, and we never identified what it was for, we just said ‘If you’re a woman and if you are confident in yourself, just show up’ and that we wanted all different shapes and sizes,” Khloe told Teen Vogue.
“So many women showed up that were authentic in their own skin and from all different walks of life. They would say, ‘We have gone to so many castings and out of everybody, (Good American) has the most positive energy.’ It was really just women empowering other women.”
As well as providing sizes that range from U.S. 00 to plus size 24, Good American also offer an in-between size of 15.
This came about, Khloe says, because they saw a need for it with the jeans being returned.
“We actually found out through trial and error because we kept getting returns and most of our return rates were between a 14 and 16,” she explained. “One of our designers, she started tailoring all of her Good American denim, and Emma was like, ‘Why are you tailoring?’ If she is tailoring a 16 down, she is not a 14 and she is not a 16. So, we did a focus group and we just paid attention.”
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Khloe Kardashian is expanding her GOOD American clothing label to include a maternity range.While two of her sisters have added to their fortune with beauty ranges, Khloe has her own fashion brand, and is expanding it to reflect what’s going on in her …
Khloe Kardashian is expanding her GOOD American clothing label to include a maternity range.
While two of her sisters have added to their fortune with beauty ranges, Khloe has her own fashion brand, and is expanding it to reflect what’s going on in her personal life.
The 33-year-old reality star, who is heavily pregnant with her first child with basketball player Tristan Thompson, has announced on Instagram that GOOD American will be stocking maternity wear from Thursday (15Mar18).
“@goodamerican #GoodMama Launches Thursday 3.15.2018,” Khloe captioned an image of herself wearing maternity leggings.
In the photo, Khloe stands side on so her growing bump can be seen in full. Wearing only a bra with the Good Mama trousers, she can be seen cradling her stomach as she looks into the distance.
Khloe founded GOOD American with Emma Grede in October 2016, with the body inclusive line offering jeans from U.S. size 0 to 24.
The Keeping Up with the Kardashians star was inspired to design denim after struggling to find jeans that fit prior to her huge weight loss after splitting from ex-husband Lamar Odom in late 2013.
“I was what I would say is average size at the time,” she previously said. “I was very proud of who I was, and I felt, like, so shamed at the time, to go into boutiques or to go denim shopping. It was something that was super hard for me.
“I remember the chubby girl in me, and I’m fighting for my chubby self. It wasn’t about having a new denim line… It was about doing something that empowers other women, and something that is really going to break down barriers.”
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