Naomi Campbell has been chosen to front the promotional campaign for celebrity gym Equinox’s first hotel.The high-end sports club, where memberships cost in excess of £2,500 a year, is moving into the luxury hotel business this summer, with the launch…
Naomi Campbell has been chosen to front the promotional campaign for celebrity gym Equinox’s first hotel.
The high-end sports club, where memberships cost in excess of £2,500 a year, is moving into the luxury hotel business this summer, with the launch of its Equinox Hotels in New York. And, to promote the company’s bid to target fitness conscious travellers, the British supermodel has starred in a short film from Nick Knight’s SHOWstudio.
According to editors at WWD, in the three and a half minute film, Naomi, a recent convert to working out, is seen in a variety of settings in a three-part video, starting inside a bespoke mirrored box which is the size of an Equinox Hotels Studio room.
In the first segment, titled Move, the 48-year-old model is seen stretching, boxing and jogging in place. Nutrition shows close-ups of her eating pieces of fruit, and in the final section, Dream, Naomi spins in a long white outfit and a headband before she walks purposefully across a kaleidoscope-like screen, where she conceptually breaks through the glass in the room.
“I’ve been a longtime admirer of Equinox and how they have set up their brand as a lifestyle with immense attention to detail,” Naomi shared to WWD. “This is something I can certainly identify with and was proud to be a part of. Hotels are an obvious extension of this brand.”
Nick shared he chose the catwalk star as the star of his short film because she represents someone who has pushed boundaries and tested the limits of human experience.
“Who better to represent this than Naomi Campbell?” Nick added. “I wanted Naomi to have something to push against. A virtual version of herself and all that makes Naomi, Naomi.”
Equinox currently has 94 fitness clubs across the U.S., Canada, and London, and the first Equinox Hotel will open at Hudson Yards in New York later this year.
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Ciara keeps herself motivated by working out with her football star husband Russell Wilson.Over the years, the Goodies singer has used regular gym sessions and energetic dance routines to maintain her fitness and enviable abs.However, Ciara has now sha…
Ciara keeps herself motivated by working out with her football star husband Russell Wilson.
Over the years, the Goodies singer has used regular gym sessions and energetic dance routines to maintain her fitness and enviable abs.
However, Ciara has now shared that she now prefers couples’ workouts to individual regimes, and sometimes even brings her and Seattle Seahawks quarterback Russell’s 20-month-old daughter Sienna, and her four-year-old son Future, from her relationship with rapper Future, along too.
“There’s a lot of athleticism in our household and (Russell and I) do a lot of things together. We find even more ways to be motivated because we can work towards our individual goals together,” she said in an interview with Vogue.com. “When I was losing my baby weight, it was so amazing having my partner right there beside me, cheering me on. And it’s cool (because) your kids get to see you in action.”
With her passion for fitness, Ciara has just been named a brand ambassador for U.S. fitness company Equinox.
And while she may appear to be the epitome of health, the star did divulge that she faces her own set of body issues.
“I have diastasis recti, which is when your stomach muscles split post-pregnancy. I had it after my first pregnancy, and could feel a difference compared to my abs before I ever had a child,” the 33-year-old explained. “But the second time it was really noticeable because my muscles were actually laying differently. Immediately, I changed my workout to focus on that and the gap between my muscles began to get tighter and tighter.”
In addition, Ciara spoke about her diet and noted that she plans to incorporate more vegetables such as broccoli and beetroot into her everyday meals.
“I want to make sure I’m moving away from the foods that make my body feel more weighed down at certain parts of the day, as well as focus on being more open-minded and leaning into lighter protein options, like fish, and definitely eating more vegetables,” she said.
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