Tom Ford is close to unveiling his “science-based” luxury skincare range.
The 57-year-old served stints as creative director at Gucci and Yves Saint Laurent before launching his eponymous fashion and beauty brand in 2006 and has more recently delved into filmmaking with critically acclaimed movies A Single Man and Nocturnal Animals.
While Tom Ford Beauty currently contains a range of cosmetics and fragrance, Ford has been developing a line of skincare formulas for several years and will begin rolling out the line next month.
“I wanted to start a serious skincare arm and have it be science-based,” he told WWD. “This is a real skincare product and regimen. I’m not a designer who has thrown his name on a beautifully packaged cream.”
To create the products, Ford insisted Estee Lauder bosses allow him to set up his own laboratory.
And he drew inspiration from his own experiences and advice he’s received from dermatologists in the past, especially in relation to the power of caffeine.
“Years ago, a dermatologist told me that the best thing for puffy eyes was moist tea bags. Every time I did it, I noticed that it also moisturised my skin,” the designer shared. “Caffeine became one of the most important things we researched.”
After experimenting with 75 different concoctions, Ford’s first products, the Serum Concentrate and Creme Concentrate, which are infused with caffeine from Japanese green tea, gyokuro, and rare ground white porcelain cacao beans, will be hitting shelves from August, and will be priced at $350 and $450 (£280 – £360). Three more products will debut in spring 2020.
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