Madelaine Petsch was ‘super hands on’ designing Fabletics activewear line

Madelaine Petsch was relieved she was encouraged to be “super hands on” designing her new Fabletics activewear line.The Riverdale star recently launched her debut collaboration with the athleisure brand, which was inspired by her character Cheryl Bloss…

Madelaine Petsch was relieved she was encouraged to be “super hands on” designing her new Fabletics activewear line.

The Riverdale star recently launched her debut collaboration with the athleisure brand, which was inspired by her character Cheryl Blossom on the hit U.S. TV show, and was overjoyed to be given creative freedom on the collection.

“(The Fabletics team was) so willing to work with me and let me be super hands on, because I’m kind of annoying when I design stuff,” she told WWD. “Sometimes when you work with companies, you never know if they’re going to expect me to just slap my name on something that they did. You never know when you walk into a brand deal.

“So I was really happy to hear that they wanted me to have as much input as I wanted, and I wanted all the input.”

The 25-year-old has been working on the line since August last year, and once the collection was finalised in March, the Covid-19 pandemic took hold, forcing Madelaine to change her perspective on what she wanted women to get from the workout apparel.

She originally wanted to create pieces “that made people excited to go to the gym every day and help instil confidence and excitement in women,” but now, she hopes to motivate people “to just get their bodies moving, even just a stretch”.

Madelaine is a huge fan of working out to improve her mental health, and even during the lockdown restrictions across the U.S. amid the pandemic, she pushed herself to get outside.

“It’s about mind, body and soul,” she explained. “Working out plays a huge part in my mental and emotional health, as well as my physical health. To me, it’s about the way that I feel about myself when I go and how it helps my mental health and my anxiety.”

The Madelaine Petsch x Fabletics collection, priced from $34.95 to $149.95, is available now.

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Kate Hudson’s Fabletics cuts ties with controversial YouTuber Myka Stauffer

Kate Hudson’s fitness brand Fabletics has terminated its partnership with YouTube star Myka Stauffer after she came under fire for re-homing her adoptive son.Stauffer – a popular vlogger with more than one million combined subscribers across both her Y…

Kate Hudson’s fitness brand Fabletics has terminated its partnership with YouTube star Myka Stauffer after she came under fire for re-homing her adoptive son.

Stauffer – a popular vlogger with more than one million combined subscribers across both her YouTube channels – and her husband James sparked fury last week by revealing they had given up Huxley, the Chinese-born four-year-old they adopted as a baby in 2017, claiming they could not meet the autistic child’s additional medical needs.

After fans of the athleisure brand declared they wouldn’t buy products if they continued to work with Stauffer, Fabletics officials and Hudson herself made it clear they had parted ways with The Stauffer Life star.

“Hello, I would like to know if you are still working with Myka Stauffer, or have plans to In the future,” one Instagram user commented on a post from the brand. “If so, I unfortunately I won’t be purchasing from your company any longer, as I don’t want to support child abandonment and neglect.”

The Fabletics team replied, “We appreciate you flagging this. We can confirm that Fabletics is no longer working with Myka,” a sentence they have been repeating across social media channels when asked about Stauffer.

Hudson, who co-founded the company in 2013, also directly wrote to a fan telling them the brand’s sponsorship deal with Stauffer had been “terminated”.

Stauffer has also lost deals with brands such as Playtex Baby, restaurant chain Chili’s and Mattel, following her controversial announcement.

In a tearful video announcing her family’s decision to give up Huxley, she said: “After multiple assessments, after multiple evaluations, numerous medical professionals have felt that he needed a different fit in his medical needs. He needed more.”

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Kate Hudson unveils eco-friendly capsule collection for Fabletics

Kate Hudson has released a line of eco-conscious clothing for her fitness brand Fabletics.The Almost Famous actress, who co-founded the lifestyle label in 2013, announced the arrival of the new clothing collection on her Instagram page on Wednesday. “W…

Kate Hudson has released a line of eco-conscious clothing for her fitness brand Fabletics.

The Almost Famous actress, who co-founded the lifestyle label in 2013, announced the arrival of the new clothing collection on her Instagram page on Wednesday.

“Wanted to share this exciting new activation of ours just in time for Earth Day coming up this month…introducing our new @Fabletics Eco-Conscious Capsule! A brand-new collection made from recycled and upcycled materials,” she wrote alongside an image of her wearing a grey outfit and sitting on a yoga mat.

The collection, which is already for sale on the company’s website, includes joggers, shorts, and pullovers, among other pieces of athleisurewear. The pieces come in simple colours like white, guava pink, and crystal blue.

“I can also personally attest to it being the perfect WFH (working from home) gear!” Hudson added, alluding to the clothing’s suitability for those practicing social distancing during the coronavirus crisis.

Elsewhere in her post, the star explained that the team at Fabletics has initiated a partnership with Repreve, a company that transforms recycled plastic bottles into fibre, reducing landfill waste. They are also undertaking further initiatives in order to address environmental concerns.

“We’re also happy to share that our stores (which are temporarily closed at this time) are 100 per cent climate neutral. And we’ve substituted plastic mailers for biodegradable, better-for-the-earth packaging,” Hudson concluded. “All of you have far exceeded any expectation I had when we started our brand. Your loyalty, care, inspiration, motivation is beautiful and I hope we are giving you what you need during these challenging days.”

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Kevin Hart teaming with Fabletics on men’s activewear line

Kevin Hart has been tapped as the face of Fabletics’ first activewear collection for men.The Jumanji: Welcome to the Jungle actor is to front the upcoming campaign for Fabletics Men, with the new line designed to “cater to guys that the older performan…

Kevin Hart has been tapped as the face of Fabletics’ first activewear collection for men.

The Jumanji: Welcome to the Jungle actor is to front the upcoming campaign for Fabletics Men, with the new line designed to “cater to guys that the older performance brands have left behind”.

“The activewear space wants to intimidate. To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool,” the 40-year-old said. “But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”

The new Fabletics Men collection includes high-performance activewear tops and bottoms, as well as athleisure items like trousers, hoodies, joggers, and crewneck sweatshirts.

Items are to go on sale online at the end of April, with 20 per cent of net proceeds set to be donated to the Heart to Heart International charity in support of coronavirus relief efforts.

And TechStyle co-chief executive officer and co-founder Don Ressler is thrilled to have Hart onboard at the label.

“Kevin called out the problem: a lot of older performance labels pressure you to be something you’re not. Fabletics Men works 24-7 to provide gear that works for the wearer – not the other way around,” he added.

Fabletics was co-founded by Kate Hudson in 2013. Other celebrities to collaborate on collections include Demi Lovato, Kelly Rowland, and Maddie Ziegler.

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Demi Lovato to donate $125,000 from Fabletics collection to frontline workers

Demi Lovato is donating $125,000 (£101,000) from her new Fabletics collection to frontline workers during the Covid-19 crisis.The Skycraper singer revealed the news on Instagram on Tuesday, and told her 79 million followers that she originally toyed w…

Demi Lovato is donating $125,000 (£101,000) from her new Fabletics collection to frontline workers during the Covid-19 crisis.

The Skycraper singer revealed the news on Instagram on Tuesday, and told her 79 million followers that she originally toyed with the idea of scrapping the new collection, which is set to be unveiled on Thursday.

“I’ve really been going back and forth on if this was the right time… but decided this is a time to provide inspiration for my fans at home and to help those in need,” Demi wrote in the caption, alongside a picture of her official statement. “$5 for every item sold will provide crucial gear to frontline workers, pledging up to $125,000 now through June 30 supporting the Covid-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation. #Demi4Fabletics is coming 04/02/20.”

The Sorry Not Sorry hitmaker first collaborated with the sportswear brand, co-founded by actress Kate Hudson, in 2017.

In the accompanying statement, Demi said she had been “reflecting” on the decision to launch for a few days, but decided that now was the time to “inspire others” with the workout gear, that she hoped would help women “channel your inner strength”.

“In addition to lifting those up in need right now, it’s so important for us all to feel empowered, invincible and strong from the inside out. My collection is designed to do just that – uplifting you with bold colours and amazing contouring for the biggest confidence boost,” the 27-year-old noted. “I hope you’ll join me on our journey to project positivity, build inner strength and boost each other up! This is our chance to help the people in our community who need it most during the extraordinary time.”

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Kate Hudson enlists son to help launch menswear line for Fabletics

Kate Hudson has enlisted the help of her son Ryder Robinson and boyfriend Danny Fujikawa to launch her new menswear collection for Fabletics.The 40-year-old revealed the news that her activewear brand is branching into menswear in a sweet Instagram pos…

Kate Hudson has enlisted the help of her son Ryder Robinson and boyfriend Danny Fujikawa to launch her new menswear collection for Fabletics.

The 40-year-old revealed the news that her activewear brand is branching into menswear in a sweet Instagram post, alongside a snap of her being cuddled by Danny and her 16-year-old son, whom she shares with ex-husband Chris Robinson.

“Today it’s all about my boys,” Kate wrote. “Exciting news: @Fabletics MEN is here! Which means the guys in your life can now become VIPs too – but spots are LIMITED! The first 5,000 guys to sign up get early access…so tell all the men in your life!!”

The new line, which features T-shirts, vests, shorts, hoodies and joggers, as well as two-piece workout kits, is priced from $34.95 to $59.95 (£27 – £46). Items are now available to purchase online.

Kate launched her affordable activewear subscription service with Just Fab back in 2013, and has collaborated with Kelly Rowland, Maddie Ziegler, and her mother, Goldie Hawn.

Musician Danny shared his enthusiasm for the garments in a tongue-in-cheek video posted on Instagram too. The clip shows him unboxing the goodies in the style of an influencer.

“Hey guys, I’m really excited. I just got in the new collection,” the 33-year-old, who shares daughter Rani Rose with the Almost Famous star, began the clip. “I’m wearing this… this is a hoodie, the new hoodie. It’s so nice. It feels so good.”

“This is a shirt. It’s so nice,” he joked, as Kate can be heard laughing in the background.

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Kate Hudson’s boyfriend chose name for her new fashion line

Kate Hudson’s boyfriend Danny Fujikawa chose the name for her new fashion venture.The How to Lose a Guy in 10 Days actress is no stranger to the clothing industry, having launched activewear line Fabletics in partnership with JustFab in 2013 and worked…

Kate Hudson’s boyfriend Danny Fujikawa chose the name for her new fashion venture.

The How to Lose a Guy in 10 Days actress is no stranger to the clothing industry, having launched activewear line Fabletics in partnership with JustFab in 2013 and worked with New York & Company as an ambassador for the clothing brand’s Soho Jeans collection.

In March, Kate also announced she was gearing up to unveil the Happy x Nature line, featuring organic and recycled fabrics, and in a new interview with The Telegraph, she credited her musician beau with dreaming up the name of the label.

‘He said, ‘That’s what people think you are, happy by nature,”‘ she recalled. “And I understand why people would associate me with that idea. The reality is that contentment is a discipline. Happiness is something that we cultivate. But I like the idea that nature can make us happy and can bring us joy. It works on lots of levels.”

The Happy x Nature collection is comprised of floral printed dresses, denim garments, boho-chic dresses, and T-shirts. Kate and the design team are endeavouring for the line to be as eco-aware as possible, right down to the fabric tags and biodegradable bags, as promoting sustainability is very important to the star.

“I love fashion and I always have, but the more you get involved in it, the more you see how irresponsible the industry has been with waste. We’ve spent so long thinking that ‘more’ means more luxurious, when we need to start thinking that simplicity is more beautiful. It’s time to start being more responsible,” the 40-year-old commented.

Elsewhere in the chat, Kate shared that she had named one item in the range – a strapless, tiered dress, after her mother – Hollywood icon Goldie Hawn.

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Fabletics taps Maddie Ziegler for new collection

Maddie Ziegler has been welcomed into the Fabletics family after co-designing a new line for Kate Hudson’s sporty brand.Dropping on Friday, the Maddie X Fabletics collection features leggings and T-shirts, and the Dance Moms star happily models some of…

Maddie Ziegler has been welcomed into the Fabletics family after co-designing a new line for Kate Hudson’s sporty brand.

Dropping on Friday, the Maddie X Fabletics collection features leggings and T-shirts, and the Dance Moms star happily models some of her designs in a campaign video, which she uploaded to her 13 million followers.

Decked out in pink leggings and a grey T-shirt tied up at the back, the 16-year-old shows off her moves in the promo clip.

She follows in the footsteps of Demi Lovato, Kelly Rowland and Kate’s mother Goldie Hawn in teaming up with the activewear label.

The official Fabletics account also shared the news, writing “#MaddieXFabletics available June 7 @maddieziegler,” next to a second video of the dancer.

Maddie rose to fame as a child on Lifetime’s reality show Dance Moms but became a global star after Australian singer Sia began working with her in 2014, casting her in a string of her music videos, including Chandelier, Elastic Heart and Big Girls Cry.

In recent years, the teenager has moved into acting, landing parts in The Book of Henry and animated flick Ballerina, as well as the upcoming West Side Story remake and Sia’s big screen directorial debut, Music, which also stars Kate.

In a previous chat with Cosmopolitan, Kate revealed how close she and Sia had become during filming.

“Working with Sia on a special project and knowing that no matter what, I will always have a lifelong friend in her,” she gushed.

Music, which also stars Leslie Odom Jr. and Hector Elizondo, is due out later this year.

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Kate Hudson reaches milestone on post-baby weight loss journey

Kate Hudson has celebrated reaching a major milestone in her post-baby weight loss journey.The How to Lose a Guy in 10 Days actress welcomed daughter Rani Rose with boyfriend Danny Fujikawa last October (18), a sibling for her sons Ryder, 15, and Bingh…

Kate Hudson has celebrated reaching a major milestone in her post-baby weight loss journey.

The How to Lose a Guy in 10 Days actress welcomed daughter Rani Rose with boyfriend Danny Fujikawa last October (18), a sibling for her sons Ryder, 15, and Bingham, seven, from previous relationships.

Since having her third child, Kate has been open about her goal of losing 25 pounds (11 kilograms) before she starts work on a new movie in the spring, and as a WW (formerly Weight Watchers) ambassador, she is abiding by the health company’s points plan.

“Okay my friends, wanted to share! I’m a couple lbs from goal weight! I’ve done it without stressing on food or working out like crazy although I have been disciplined,” she captioned a mirror selfie in which she shows off her athletic figure on her Instagram page on Thursday (18Apr19). “I’ve taken my time, I’ve stayed true to my @ww app which I am so grateful for our relationship and that they included me in their family because it’s an incredible set up. Easy as pie! And I can eat pie… except it’s anywhere from 9-22 points which is not the best move… I personally go for the 5 point wine or vodka martini for a treat.”

But while Kate has found success by abiding by her WW plans, she also made a point of thanking those who have supported her, including her team at her athleisure clothing company Fabletics, which she co-founded in 2013.

“I feel lucky that my other work life (when my entrepreneur hat is on) is surrounded by the most inspiring people. To every single person in the @fabletics community and every person in the @ww community, you keep me focused and encouraged,” the 39-year-old continued. “I thank you! Yes, active lifestyle I find enjoyable and yes, understanding food is a passion of mine but it doesn’t mean that I don’t need the support like everyone else. Sharing the little parts of my wellness journey with you makes me feel oh so good. I can only hope that what I put out there can make you feel good and bring encouragement in return. Love, Kate.”

Kate’s next project is fantasy film Blood Moon, which is to be directed by Ana Lily Amirpour and will also feature Zac Efron.

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Kate Hudson to expand fashion portfolio with new ready-to-wear line

Kate Hudson is planning to hit the high street with new designs from her first ready-to-wear line.The Almost Famous actress is already a fashion mogul with her popular online subscription activewear brand, Fabletics, but now fans don’t have to sign up …

Kate Hudson is planning to hit the high street with new designs from her first ready-to-wear line.

The Almost Famous actress is already a fashion mogul with her popular online subscription activewear brand, Fabletics, but now fans don’t have to sign up to wear her creations – the is gearing up to send her clothes to brick and mortar stores.

“ANNOUNCING my first ever ready-to-wear line called HAPPY X NATURE!” she wrote on Instagram on Thursday (28Mar19) in a caption attached to a campaign video for her new clothes. “We’re almost ready! Get your sneak peek @happyxnatureofficial (sign up at happyxnature.com LINK IN BIO) Striving to make you and nature happy Hope you love it!”

The Happy X Nature website revealed a little more about the brand, but a release date has not yet been revealed.

Kate dons some of her designs in the campaign advertisement she shared on Instagram, with the star wearing cute casual pieces such as jean overalls, a beige jumpsuit, a yellow summer dress and other everyday garments.

The actress, who welcomed her third child, a daughter, in October (18) with her boyfriend Danny Fujikawa, has been in the fashion business since 2013 when she launched Fabletics.

The inclusive brand, which offers athleisure gear from sizes zero to 30, will celebrate its sixth year in business in July, and Kate has previously spoken about her desire to make a positive difference in people’s lives through her clothing ventures.

“I don’t believe that you can have a company that is about inspiring and empowering women and not include everyone,” she told Stylecaster.

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