New mum Kate Hudson files copyright lawsuit to protect leisurewear brand

Kate Hudson has hit bosses at FabCrate with a new lawsuit, insisting their name is too similar to her brand Fabletics. The new mum founded the business in 2013 and offers a subscription service providing women’s sportswear, footwear and accessories, w…

Kate Hudson has hit bosses at FabCrate with a new lawsuit, insisting their name is too similar to her brand Fabletics.

The new mum founded the business in 2013 and offers a subscription service providing women’s sportswear, footwear and accessories, while selling direct through 22 Fabletics stores in the U.S.

Hudson believes FabCrate is confusing customers, not just because of its title but because a similar subscription service is offered by those running the brand. FabCrate, which debuted in 2017, distributes similar items in curated crates.

According to The Blast, executives at Fabletics claim they reached out to the heads of the lifestyle seller to try and resolve the issue but they were “unresponsive”.

In the lawsuit, it is also alleged that workers at FabCrate are not following proper procedure and law for operating their business and are therefore causing damage to the lifestyle industry. In the filing, the FabCrate creators have been asked to cease operation immediately and turn over their profits.

Though Hudson maintains the existence of FabCrate is damaging to her brand, Fabletics has had a highly profitable run since its launch. According to Forbes, the company is currently valued at $250 million (£190 million).

Hudson developed the brand along with entrepreneurs Adam Goldenberg and Don Ressler, who serves as Chief Executive Officer.

Earlier this month, the Almost Famous star teamed up with her mother, Goldie Hawn, for a clothing line released under the brand that served to raise funds for the Snatched star’s mental health charity, MindUP.

The collection was unveiled just before the 39 year old gave birth to daughter Rani Rose on 2 October (18).

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Kate Hudson expands Fabletics line with weekly offerings

Pregnant actress Kate Hudson is expanding her Fabletics activewear range to include new clothing weekly.The subscription based athleisure label has been a huge success since its 2013 launch by the Almost Famous star, and Kate and her partners have deci…

Pregnant actress Kate Hudson is expanding her Fabletics activewear range to include new clothing weekly.

The subscription based athleisure label has been a huge success since its 2013 launch by the Almost Famous star, and Kate and her partners have decided to introduce exciting fresh additions to their clothing line-up in honour of the achievements they’ve reached in five years of business.

“When we launched Fabletics, it was about more than just selling activewear,” she writes in a statement. “We set out to create an inclusive community, where we could make an active lifestyle fun and accessible. I never imagined that in just five years we would have 1.4 million inspiring and powerful women in our community that we engage with daily.

“Hearing their stories of how we’ve helped them along their journey are what truly inspires and drives us… We’re celebrating by delivering even better fit, fabric, style and performance that we know our members will love, all at the same amazing value, for which Fabletics is known.”

In addition to featuring weekly capsule collections, Fabletics designers are offering new state-of-the-art performance fabrics in the brand’s clothes, including SculptKnit, a compressed textile created for sweaty, high-impact workouts that offers extra flexibility and support.

The revamped Cashel legging will combine the label’s signature soft PowerForm fabric with breathable mesh in addition to a foldover waistband and other design features that allows for versatility of wear.

Finally, a new take on Fabletics sports bras is on offer, including the Zoe Sports Bra, which boasts moldable cups, breathable mesh inserts and other technical fabrics designed to bolster support during fitness sessions.

The new Fabletics apparel is available starting this month (Sep18).

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Kate Hudson to create fashion line for New York & Company

Kate Hudson is set to create her own fashion line for New York & Company.The Almost Famous actress, known for her sophisticated red carpet style, has already made moves into the fashion world with her popular activewear line, Fabletics.However, Kate is…

Kate Hudson is set to create her own fashion line for New York & Company.

The Almost Famous actress, known for her sophisticated red carpet style, has already made moves into the fashion world with her popular activewear line, Fabletics.

However, Kate is now about to follow in the footsteps of celebrities such as Eva Mendes and Gabrielle Union as she has signed on to spearhead her own ready-to-wear collection for the New York-based womenswear retailer.

“It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Co. uses,” she explained to WWD. “Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Co. an ideal partner for me to launch my new collection with.”

As part of the deal, Kate will develop a main collection of clothes consisting of “statement casual” tops, sweaters, sportswear, denim and dresses. The items will be sold in New York & Co.’s boutiques and website, with label bosses hoping to set up a dedicated digital platform for the range too.

In addition, the blonde star will also act as a brand ambassador for the company’s Soho Jeans category.

“Our customers have been asking for a partnership with Kate for years,” Greg Scott, chief executive officer of New York & Co, commented. “We believe her star power, style and broad social influence will not only strengthen our relationships with existing customers but also ignite our customer acquisition initiatives.”

And 39-year-old Kate, who is currently expecting a baby daughter with her partner Danny Fujikawa, will be taking a hands-on approach to the entire collection.

“Kate has a million ideas for silhouettes, prints and fabrics,” Greg added. “As a business partner with us, Kate’s going to support her collection in many ways, just like Eva and Gabrielle support their lines, socially, at store events and public relations events.”

A release date for Kate’s line has not yet been announced.

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Demi Lovato fronts bottled water campaign

Demi Lovato is the face of CORE Hydration’s latest campaign.The bottled water company, launched in 2015 by beverage entrepreneur Lance Collins and producer Dr. Luke, was created to help balance the body’s acid and alkaline levels. The brand has now un…

Demi Lovato is the face of CORE Hydration’s latest campaign.

The bottled water company, launched in 2015 by beverage entrepreneur Lance Collins and producer Dr. Luke, was created to help balance the body’s acid and alkaline levels.

The brand has now unveiled Sorry Not Sorry singer Demi, who has publicly supported fellow singer Kesha in her legal battle with Dr. Luke, real name Lukasz Gottwald, as the face of its new Finding Balance campaign.

Kesha has accused the producer of physical, sexual and mental abuse when they worked together, allegations he has denied.

“CORE and I have always shared a common point of view: be true to your core… It’s so important to find gratitude in life, focus on the positive things and celebrate yourself, which is exactly what CORE motivates its fans to do and why I’m proud to be an investor and partner,” she said in a statement.

She joins an elite line-up of celebrity investors including Adam Levine, Diplo, Ellie Goulding, Katy Perry and Karlie Kloss.

CORE’s chief marketing officer Eric Berniker added: “Between the success of her Tell Me You Love Me tour, commitment to spreading awareness for issues she is passionate about and journey towards embracing body positivity and self-love, each day Demi is striving to live a healthy, balanced lifestyle. We admire her for this and are extremely proud to be partnering with her for CORE’s latest campaign.”

As well as print images, the popstar also starred in seven videos to promote the water.

“Life is a balancing act,” she captioned one clip on Instagram. So excited to show you my new campaign with @core! Had so much fun working on this. Head over to Core’s website to see all 7 videos. (link in bio) #perfectlybalanced.”

This is the latest lifestyle collaboration for the 25-year-old; she previously teamed up with Kate Hudson’s Fabletics and Skechers on a sneaker line.

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Demi Lovato announces summer collection with Fabletics

Demi Lovato has launched a summer capsule collection with Fabletics.The pop star first collaborated with the sportswear brand, co-founded by actress Kate Hudson, in 2017, and has now teamed up with them again to create a line of fitness clothes ready f…

Demi Lovato has launched a summer capsule collection with Fabletics.

The pop star first collaborated with the sportswear brand, co-founded by actress Kate Hudson, in 2017, and has now teamed up with them again to create a line of fitness clothes ready for the warmer months.

“I’m so excited to continue working with Fabletics to launch a cool, new collection for summer!” she enthused in a statement. “I took inspiration from my tour and wanted to give my fans a collection of styles that make me feel confident. Whether you’re on the road or at home in your everyday routine, these pieces are intended to brighten your mood and inspire everyone to have fun staying active.”

In a campaign photo released to promote Demi’s latest line, the 25-year-old poses in the doorway of a bus wearing a matching black long-sleeve top and legging set, featuring funky patterns and sheer panelling.

The Sorry Not Sorry hitmaker has often spoken out about the benefits exercise brings to both her physical and mental health, and is a big fan of workouts like circuit training, mixed martial arts and jiu-jitsu. While Demi has days where she struggles to find motivation, she admitted that an attractive wardrobe gives her the push she needs.

“I think 75 per cent of the challenge of working out is getting dressed and getting to the gym, so when you have cute clothes, it definitely helps,” she explained in an interview with SELF. “Working out really empowers me. It makes me feel stronger.”

And for the sake of her own wellbeing, Demi, 25, prefers to steer clear of exercise influencers on social media platforms.

“I’m not a huge fan of Instagram stuff when it comes to fitness,” she confessed. “Just because you can do a lot of comparing and sometimes it just seems unobtainable with the way that people work out and look a certain way.”

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Kate Hudson frustrated by designers who only offer sample size gowns

Kate Hudson is often limited in her outfit choices for Hollywood events as she can’t always into designer samples.The actress always looks gorgeous on the red carpet, and is a big fan of Valentino, having showcased the label’s gowns at both the Golden …

Kate Hudson is often limited in her outfit choices for Hollywood events as she can’t always into designer samples.

The actress always looks gorgeous on the red carpet, and is a big fan of Valentino, having showcased the label’s gowns at both the Golden Globes and the Screen Actors Guild Awards this year (18).

However, Kate has now admitted that she often struggles for choice when it comes to deciding what to wear to galas and awards ceremonies, as not all designers cater to her body type.

“You know, the reality is that everybody does such beautiful work, and there’s some people that do work that I wish I could fit into their samples!” she explained in an interview with Irish online publication Breaking News. “It’s like, you see a dress and they come in and you’re like, ‘Oh I’d give anything to (wear this)’, and then you put it on and you can’t close it!”

As well as Valentino, Kate is also a big fan of wearing garments from Versace Atelier. In particular, she appreciates creative director Donatella Versace’s willingness to adapt dresses to flatter her lithe figure.

“I do love working with Versace Atelier, because for a red carpet, there’s something about the way they design their dresses and the way my body is formed. I always feel so good in a Versace dress,” the 38-year-old smiled.

The Bride Wars star, who is a co-founder of sportswear brand Fabletics, tries to vary up her day-to-day wardrobe as much as she can, but there is one style she returns to time and time again.

“There’s a couple of jumpsuits that when I’m in a hurry, I’ll just put on,” she shared. “Actually, funny enough, I’m wearing Stella McCartney today, and she’s my friend and everyone knows that at this point, but I love her jumpsuits. I think she makes really comfortable jumpsuits that are flattering. They aren’t form-fitting but they are flattering.”

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Kate Hudson uses Fabletics to remove stigmas against women

Actress Kate Hudson aims to improve the workplace for women through her athletic label Fabletics.The inclusive brand, which offers athleisure gear from sizes zero to 30, is close to celebrating its fifth year in business following the company’s launch …

Actress Kate Hudson aims to improve the workplace for women through her athletic label Fabletics.

The inclusive brand, which offers athleisure gear from sizes zero to 30, is close to celebrating its fifth year in business following the company’s launch in July, 2013.

Kate and her partners opened up the first Fabletics brick and mortar location in the United Kingdom recently at boutique fitness studio Pop Fit, and she hopes to expand the company even further to continue making a difference for women in business.

“It’s a fun way to launch our first retail presence in London and I’m also supporting women in business,” Hudson said of the store opening during a talk at Sotheby’s in London, according to Women’s Wear Daily.

In her five years in business, the 38-year-old made it a point to base the Fabletics operation model around some of her core beliefs, including women’s empowerment, conscious consumerism and supporting happy, active lifestyles.

Kate has recently turned to Hollywood’s Time’s Up movement, a legal funding initiative for sexual assault victims, for inspiration as she continues to fight stigmas against women through her brand.

“I first thought I was going to be doing dresses, but when I sat down and thought about what I could offer to a company and to my partners, athleticwear made a lot of sense,” she explained.

“It was about taking away the stigma that you have to be a crazy yogi or an athlete to wear printed leggings. The collections resonated quickly because they brought a sense of fun while still incorporating the right technology.”

Adding of her Time’s Up movement influence, Kate revealed she is applying the philosophies she shares with fellow supporters of the initiative, such as Viola Davis, Jennifer Aniston and Gwyneth Paltrow, to enhance working environments everywhere, including in her own Fabletics offices.

“On the heels of what happened, we got together to see what we can do to create a movement for all women in all workplaces. It’s not just about Hollywood,” she said. “The justice system is the way to fight a cause.”

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Rihanna gearing up to launch lingerie line – report

Rihanna is reportedly preparing to unveil a new lingerie line.The Barbadian singer has allegedly struck a deal with TechStyle Fashion Group, the organisation behind subscription services such as Fabletics and ShoeDazzle. Though there is no clue as to w…

Rihanna is reportedly preparing to unveil a new lingerie line.

The Barbadian singer has allegedly struck a deal with TechStyle Fashion Group, the organisation behind subscription services such as Fabletics and ShoeDazzle. Though there is no clue as to when the company plan to launch the collection, an insider has told WWD that the collaboration has been in full swing for over a year now and samples of the range have already been produced.

It is thought that TechStyle are keen to file for an initial public offering (IPO), which means it would offer its shares for public ownership and trading and believe teaming up with the Work hitmaker would aid their efforts.

“The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I’m sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead,” Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co., speculated to the fashion publication.

TechStyle have a history of working alongside celebrities, with Kate Hudson acting as an investor and spokesperson for sportswear brand Fabletics, while ShoeDazzle was founded by Kim Kardashian in 2009, alongside entrepreneur Brian Lee, M.J. Eng and famed civil litigator Robert Shapiro.

However, a publicist for Rihanna declined to comment on the rumoured collaboration, as did TechStyle’s corporate marketing officer Shawn Gold.

The 30-year-old musician most recently launched a Valentine’s Day sock line in her latest venture with fashion company Stance and has acted as a creative director at Puma since 2014.

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