Gwyneth Paltrow is helping fans step up their home decor by launching her own Goop furniture line.
The actress, who celebrates the 10th anniversary of her Goop lifestyle brand next month (Sep18), has teamed up with bosses at CB2, the more affordable, modern homeware offshoot of U.S. retailer Crate and Barrel, for the newly-released venture, creating pieces similar to the aesthetic of her own California home.
“Our goal is to create beautiful products that will carry women through every aspect of their lives,” Blair Lawson, Goop’s chief merchandising officer, tells Fast Company.
“We’ve created beauty and fashion products (for Goop), but our customers had been asking for home products as well. This is our first foray into the world of furniture.”
The 58-piece Goop x CB2 collection features an array of items, including glassware, pillows, rugs, tables, chairs, and sofas, and each one is designed to reflect the Oscar-winning mother-of-two’s various interests, from all over the world.
“Gwyneth has children and wants her home to be cosy,” Blair says. “But she also loves having a very layered look, that pulls from a wide range of inspirations and travels.”
The lack of a singular decor style made CB2 the perfect brand for Goop officials to partner with, according to CB2 president Ryan Turf.
“The design team feels free to draw from anything that inspires them,” he explains. “We’re less interested in a specific style and more interested in pieces to spark an emotion, because they remind you of a particular time in your life, or a piece of art that you love.”
Prices for the Goop x CB2 line, which is available online and in stores, range from $10 (£8) to $2,000 (£1,500).
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