Florence Welch, Anjelica Huston, Susie Cave and Jodie Turner-Smith for Gucci Beauty

Gucci Beauty has unveiled Florence Welch, Anjelica Huston, Susie Cave and Jodie Turner-Smith as fragrance ambassadors for the label’s new perfume.Details of Gucci Bloom, the first perfume developed wholly under creative director Alessandro Michele, w…

Gucci Beauty has unveiled Florence Welch, Anjelica Huston, Susie Cave and Jodie Turner-Smith as fragrance ambassadors for the label’s new perfume.

Details of Gucci Bloom, the first perfume developed wholly under creative director Alessandro Michele, were teased earlier this week on the Gucci Beauty Instagram page. Videos were shared of four talking flowers, complete with lips and teeth, reciting poetry.

Now the women behind the lips have been unmasked; Florence, Anjelica, Susie and Jodie.

According to the brand, the four “charismatic and charming talents” will make their Bloom debuts in an upcoming campaign at La Scarzuola in Italy’s Umbria region, which will “blur the lines between two universes, revealing the true heart of Gucci Bloom with an exploration of imagination and identity”.

Italian-Canadian director Floria Sigismondi shot the advert, with snippets already shared online.

“Exploring the abandoned theatres of La Scarzuola, unveiling singer songwriter @florence Welch from @florenceandthemachine as part of the cast for the new Gucci Bloom campaign. @gucci @alessandro_michele #GucciBeauty #InBloom #FlorenceWelch,” read one caption on Gucci Beauty’s Instagram.

Another stated: “The new Gucci Bloom campaign is set in a garden of dreams at the revered La Scarzuola, a mystical landmark found deep in Italy’s Umbrian hills near Orvieto.

“Chosen by @alessandro_michele, La Scarzuola—a surrealist architectural compound built around an old Franciscan convent near Orvieto in Italy—becomes the set of a campaign for the first time.”

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Gucci demystifies backstage rituals with fall 20 runway spectacle

Alessandro Michele has demystified the backstage rituals of a fashion show with his latest Gucci runway spectacle.The creative director of the Italian fashion house unveiled his fall/winter 2020 womenswear collection titled An Unrepeatable Ritual as pa…

Alessandro Michele has demystified the backstage rituals of a fashion show with his latest Gucci runway spectacle.

The creative director of the Italian fashion house unveiled his fall/winter 2020 womenswear collection titled An Unrepeatable Ritual as part of Milan Fashion Week at the Gucci Hub on Wednesday, with the likes of Dakota Johnson, Yara Shahidi, Florence Welch, and Amandla Stenberg all perched on the front row.

But rather than hold a conventional presentation, Michele chose to unveil exactly what occurs behind the scenes, with guests entering the venue to find themselves in the “backstage” area where the models were getting ready and designers, stylists, and tailors were applying final touches.

“There’s the rapture of a gift, in this unrepeatable ritual. There’s the promise of a precious delivery. Lights out. The congregation lingers, awaiting with open hands,” the designer commented in the show notes. “A pin-drop silence, to receive my uneven heartbeats and my thrills. I offer my poetics to this tribe of emancipated spectators. May they use to wonder. May they help me understand it. They can use it to reawaken dormant questions. Or else, they can simply reject it, if they can’t find a way to open a door of compassion.”

With the stage set on a revolving platform, the models in complete stillness at the front.

As always, Michele drew upon an eclectic mix of references, including ladylike dresses with Peter Pan collars, Tudor-inspired lace with embroidery, ruffled ballgowns, Puritan-esque hats, and conservative tartan skirts paired with high-neck lace tops.

Other highlights included a suit with delicate floral pattern and matching tie, a blue velvet baby doll number worn with orange tights, and a lace dress accessorised with a black leather harness over the top and heavy crucifix necklace.

To conclude, Michele offered up a hippy-inspired look comprised of a peasant top, bandana and torn jeans and a jaunty suit made up of plaid trousers and a tangerine blazer with black silk lapels.

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Florence Welch: ‘I haven’t weighed myself in four years’

Florence Welch has let go of her obsession with her weight.The You’ve Got the Love hitmaker spoke frankly about her battle with eating disorders in an interview with British Vogue, and confessed that since becoming sober, she’s finally ditched the scal…

Florence Welch has let go of her obsession with her weight.

The You’ve Got the Love hitmaker spoke frankly about her battle with eating disorders in an interview with British Vogue, and confessed that since becoming sober, she’s finally ditched the scales and stopped obsessing over her body.

“I haven’t weighed myself in four years – I have no idea how much I weigh right now,” the 32-year-old shared. “Five years ago, I could have told you how much in the morning, at night, clothes on, clothes off. With and without jewellery.”

The British singer first talked about her eating disorder publicly on the 2018 single Hunger, which opens with the lyrics, “At 17, I started to starve myself”, and in interviews at the time she explained controlling food and abusing drink and drugs were her coping mechanisms for fears she had growing up.

While the star admits she’s much happier now, she still suffers from bouts of crippling anxiety, and blames social media for her heightened insecurities.

“I can still come off stage with a crowd applauding and go back to sit alone in my room, scrolling through my phone until I’ve found enough things to make me really unhappy,” she considered. ”Although I love social media as a way of connecting, it’s also a handy tool for digging your own personalised shame hole.”

The Florence + the Machine star opened up about her sobriety last year, and revealed she was once in “so much pain” and “horrified” by how much alcohol was impacting her daily life she decided to quit boozing.

She told Elle U.K. magazine: “I had to stop drinking. I was a party monster and it was getting to the stage where I was just mashing myself to bits all the time.”

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Florence Welch sparkles in bohemian Gucci jewellery campaign

Gucci has captured Florence Welch’s bohemian aesthetic in all its glory for a new jewellery campaign.The Florence and the Machine frontwoman has been a frequent collaborator with the brand since Alessandro Michele took over the reins at Gucci in 2015. …

Gucci has captured Florence Welch’s bohemian aesthetic in all its glory for a new jewellery campaign.

The Florence and the Machine frontwoman has been a frequent collaborator with the brand since Alessandro Michele took over the reins at Gucci in 2015. And on Thursday (21Mar19), new glossy campaign shots were released, featuring the Dog Days are Over singer, who is the brand’s jewellery ambassador.

Taken by photographer Colin Dodgson, the 32-year-old singer is pictured in a series of poses against the backdrop of an old-school wooden wagon.

In one shot, Florence is dressed in a pink pleated dress with a yellow panel, and is covered in rings and necklaces from the Le Marche des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections, and the house’s silver jewellery collection.

While in another photo she’s clad in a purple velvet gown and an embellished royal blue cape as she sits on the steps of the wagon while flashing her bling. A third image sees her reclining sultrily on colourful furnishings and decorative fabrics, draped in Gucci trinkets, bracelets and layered necklaces.

Florence was unveiled as the brand’s ambassador for watches and jewellery in 2016.

“I haven’t really been an ambassador for something before, and to be honest I don’t think that it’s something that I would have even considered had it not been for Alessandro,” she told Vogue at the time. “What he is doing is so up my street that it feels so natural for us to be working together.”

Alessandro also designed the wardrobe for the band’s 2016 tour.

“The clothes have slotted so comfortably into my life, and are so much my vibe that I’m not taking a big style leap by wearing them,” she explained. “The look is brave and bold and f**king refreshing, and as a person I adore him and I want to wear everything from the men’s collection and everything from the women’s.”

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Gucci’s Alessandro Michele doesn’t look to ‘impress’ with his designs

Alessandro Michele doesn’t actively try to “impress” others with his designs for Gucci.The Italian fashion designer was appointed as creative director of the luxury house in 2015 and has since gone on win praise for his complete overhaul of the company…

Alessandro Michele doesn’t actively try to “impress” others with his designs for Gucci.

The Italian fashion designer was appointed as creative director of the luxury house in 2015 and has since gone on win praise for his complete overhaul of the company’s collections and image.

But he has now recalled that he wasn’t seeking to show-off when he was first asked to interview for the role by chief executive officer Marco Bizzarri and then create a menswear line in show as part of the fall 2015 season.

“Somebody gave me the chance to do something beautiful, and when you are working on something beautiful, you don’t feel the pressure,” he told The New York Times. “I work to create something that is in my brain, and I don’t feel like I have to impress people outside.”

Previously, Michele worked for Fendi and in various positions in the Gucci design department after being hired by Tom Ford at the brand in 2002. His collections have featured eclectic combinations, pop culture references as well as lots of bird and flower motifs, and the designer explained that he is always looking to push the boundaries of taste.

“Beauty doesn’t have limits. It doesn’t have rules,” the 46-year-old said. “(When I took over at Gucci) fashion was talking about something that didn’t exist anymore, this kind of posh world of beautiful legs and beautiful hair. I was just talking about humanity. I was trying to find a new energy in the street, not in the jet set.”

At Gucci, Michele has formed key relationships with stars including Harry Styles, Florence Welch, Lana Del Rey and Jared Leto. He is also overseeing the costumes for Elton John’s farewell tour, with the iconic musician praising the fashion star’s down-to-earth nature.

“Most designers make clothes for anorexic stickpins. He’s making clothes that everybody can enjoy,” the Tiny Dancer singer noted.

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Gucci’s Alessandro Michele always fighting with internal voices

Alessandro Michele needs to feel like more than just a fashion designer.The Gucci head has become a global star since landing the top job at the Italian fashion house in January 2015. While he’s the go-to designer for stars like Harry Styles, Florence …

Alessandro Michele needs to feel like more than just a fashion designer.

The Gucci head has become a global star since landing the top job at the Italian fashion house in January 2015.

While he’s the go-to designer for stars like Harry Styles, Florence Welch, Jared Leto, and Lana Del Rey, Michele is adamant there’s more to his life than simply his job.

“I feel like I’m always fighting with a lot of Alessandros inside me,” he told Interview magazine. “These crazy conversations help me feel alive, which is important, otherwise I’d just be a fashion designer. That would be like putting myself in a tomb. It would be like saying I am just the boyfriend of someone else…that’s it. I’ve been with my boyfriend (for) almost 11 years, and people keep saying, ‘You need to get married to him.’ I’m always thinking, ‘But why? I want to feel free to break up tomorrow.’

“It’s also the way I feel about working for Gucci. I don’t care if tomorrow will be the last day, and that’s freeing. Otherwise, I’d just be working to keep the position, which inevitably is not sincere.”

Michele also showed off his modesty, by proclaiming: “Come on. I’m not god.”

The 46-year-old, who won Brand of the Year at The Fashion Awards 2018 on Monday night (10Dec18), went on to explain that he truly believes everyone has something unique and special about them.

“You could think that I’m the coolest and most attractive fashion designer, but I’m not unique,” he mused. “I’m only unique because I’m me. Just like you are only unique because you’re you. I’m not a diva.”

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