Tommy Hilfiger to hold next TommyNow show in Shanghai

Tommy Hilfiger is to hold his next TommyNow fashion show in Shanghai, China.The American designer launched his brand in 1980 and has since gone on to build up a reputation for his sleek suiting and preppy sportswear, with fans extending across the film…

Tommy Hilfiger is to hold his next TommyNow fashion show in Shanghai, China.

The American designer launched his brand in 1980 and has since gone on to build up a reputation for his sleek suiting and preppy sportswear, with fans extending across the film and music industries.

Of late, Hilfiger has adopted a ‘see now, buy now’ business model and unveiled his TommyNow concept lines at spectacles held in New York, Los Angeles, London and Milan, and has now confirmed that he will be heading to Asia for his upcoming presentation.

“TommyNow continues to disrupt the runway rules driven by our passion to introduce innovative ways to immerse as many consumers as possible into this event globally,” Hilfiger said in a statement, according to WWD. “For fall 2018, our experiential event will evolve to become an even greater storytelling experience that celebrates our powerful fall 2018 collections and ambassador partnerships. After successful stops in North America and Europe, I look forward to unveiling our next season on a new continent.”

An exact location for the show has not yet been announced. However, Hilfiger confirmed that it will take place on 4 September (18). The fall 2018 runway extravaganza will include the men’s and womenswear lines from the Hilfiger Collection, the Tommy Icons capsule range as well as Lewis Hamilton’s debut collection for the brand.

Formula One driver Hamilton announced in April that he was teaming with the label and shared that his designs would be inspired by his tattoos and street art.

“Lewis is a global superstar and he’s not only one of the top athletes in the world, he’s also, in my eyes, a fashion icon. He is a student of fashion, he has a sense of style, and he puts himself together in a very cool way that’s very real,” said the 67-year-old during an interview with Lewis at the time. “His look is iconic.”

The Shanghai show will be the first TommyNow presentation without a capsule line from model Gigi Hadid, who dropped her fourth and final limited-edition line for the company at the Milan show in February.

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Winnie Harlow deflects blame for premature Formula One flag wave

Winnie Harlow has blamed race officials for her Formula One flag blunder.Model Winnie, a close friend of F1 star Lewis Hamilton, was given the honour of waving the chequered flag to signal the end of the race at the Canadian Grand Prix on Sunday (10Jun…

Winnie Harlow has blamed race officials for her Formula One flag blunder.

Model Winnie, a close friend of F1 star Lewis Hamilton, was given the honour of waving the chequered flag to signal the end of the race at the Canadian Grand Prix on Sunday (10Jun18), but she waved it prematurely.

Regulations state that if the flag is waved too early, the race is over as of the last lap completed, meaning Sunday’s race finished with 68 laps rather than the intended 70.

Shifting the blame to a race official, Winnie laughed off the mistake on Instagram.

“WHEN THEY TELL YOU TO WAVE THE FLAG A LAP TOO EARLY! You had one job, sir!!! Hahaha but so grateful everyone was safe today and no one got hurt for this! @f1,” she captioned an image of her posing with the flag next to an F1 worker. In the text, Winnie added a crying face, two knife and three flag emojis, as well as praying hands and champagne glasses further down in the message.

She added on Twitter: “IT WASNT ME” *Shaggy Voice* when they tell you to wave the flag a lap too early but I’m so grateful no one was hurt!”

The premature finish to the race didn’t affect winner Sebastian Vettel, who maintained racing speed for the final lap, despite noticing the flag had been waved too early.

“Fortunately, I had a lap count in the car, and the pit board was accurate,” the Ferrari driver said. “But if you lose radio and maybe the pit board is not there, then you back off. Then being in the lead, you hope all the others back off as well.

“I think it’s probably not a question for us. I was worried. I told them on the last lap so that people don’t jump on the track, waving flags and celebrating, because we’re still going at full pace. I don’t know what happened.”

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Tommy Hilfiger and Lewis Hamilton announce capsule collection

Tommy Hilfiger and Lewis Hamilton are gearing up to release their first capsule collection.The Formula One driver was recently declared a global brand ambassador for the American luxury label, and now it’s been revealed Lewis will actually design for…

Tommy Hilfiger and Lewis Hamilton are gearing up to release their first capsule collection.

The Formula One driver was recently declared a global brand ambassador for the American luxury label, and now it’s been revealed Lewis will actually design for the brand, with the first Tommy x Hamilton collection scheduled to drop this fall (18).

The range will be revealed to fashion editors on 7 May.

Hamilton shared the first glimpse of the range’s logo to fans at an exclusive event in Shanghai on Wednesday (11Apr18), having put his own stamp on Tommy Hilfiger’s signature flag trademark by overlapping it with his initials in navy. An art installation explained the influences behind the design, which was inspired by street art as well as the font used in the racing champion’s own tattoos.

The British sports personality was announced as the brand’s latest ambassador shortly after he sat front row at the label’s Milan Fashion Week show, which saw a collection, the designer’s fourth and final with model Gigi Hadid, that merged Hilfiger’s love for fashion and motorsports on a racetrack-style runway.

And the iconic fashion designer was delighted to confirm his company’s collaboration with the star.

“Lewis is a global superstar and he’s not only one of the top athletes in the world, he’s also, in my eyes, a fashion icon. He is a student of fashion, he has a sense of style, and he puts himself together in a very cool way that’s very real,” said the 67-year-old during an interview with Lewis at Tommy Hilfiger’s London showroom. “His look is iconic. He has millions of fans all over the world, watching his every move. He has young fans, young men who want to look like him, who want to dress like him. They actually want to emulate him.”

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Lewis Hamilton tapped as Tommy Hilfiger global brand ambassador

Lewis Hamilton has been snapped up as a Tommy Hilfiger global brand ambassador.The British racing driver sat in the front row of the label’s catwalk show during Milan Fashion Week (25Feb18), which saw a collection that merged Hilfiger’s love for fashio…

Lewis Hamilton has been snapped up as a Tommy Hilfiger global brand ambassador.

The British racing driver sat in the front row of the label’s catwalk show during Milan Fashion Week (25Feb18), which saw a collection that merged Hilfiger’s love for fashion and motorsports on a racetrack-style runway. And it’s no surprise that the American designer was keen to tap the Formula One superstar as the latest figure to front his fashion house.

“Lewis is a global superstar and he’s not only one of the top athletes in the world, he’s also, in my eyes, a fashion icon. He is a student of fashion, he has a sense of style, and he puts himself together in a very cool way that’s very real,” said the 66-year-old during an interview with Lewis at Tommy Hilfiger’s London showroom. “His look is iconic. He has millions of fans all over the world, watching his every move. He has young fans, young men who want to look like him, who want to dress like him. They actually want to emulate him.”

The four-time world champion will be the face of Tommy Hilfiger men’s starting from the spring season, which will include the Collection and Tailored lines as well as underwear and swimwear.

This marks Lewis’ first fashion collaboration, although the 33-year-old was an enthusiastic brand ambassador for London Fashion Week Men’s and has become a frequent front row and party guest over the last three years.

“Fashion for me is equal to my love of cars, and I’ve obviously been passionate about cars since I was a kid as naturally boys and kids are,” he smiled. “Fashion is something that has continuously grown: I remember coming home from school and watching MTV and music stars and they would be wearing Tommy, and so I naturally wanted to, too. I viewed them as role models, wanting to wear these clothes, but not having the opportunity to do so.”

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Gigi Hadid ‘close to tears’ showing final Tommy Hilfiger collection

Gigi Hadid was close to tears as she walked in her final TommyxGigi show during Milan Fashion Week on Sunday (25Feb18).The in-demand model has been working with style stalwart Tommy Hilfiger since 2016, and on Sunday the design duo showcased their four…

Gigi Hadid was close to tears as she walked in her final TommyxGigi show during Milan Fashion Week on Sunday (25Feb18).

The in-demand model has been working with style stalwart Tommy Hilfiger since 2016, and on Sunday the design duo showcased their fourth and final collection.

Inspired by Tommy’s love for motorsports, the models, including Gigi, rocked sporty ensembles as they strutted their stuff.

“I walked into Tommy’s dressing room this morning, and we both had to kind of not talk about it, because you’d start tearing up,” Gigi said before the show, reports Cosmopolitan.

Titled Drive, the show was a homage to Tommy’s passion for racing cars, and also a nod to his partnership with Formula One team Mercedes-AMG Petronas Motorsport.

Gigi, who opened and closed the show, was joined on the runway by her sister Bella, Winnie Harlow, Hailey Baldwin and Joan Smalls.

And it wasn’t just girls that were involved, but menswear was also displayed too, with Jeremy Meeks and Lucky Blue Smith among the male models.

The front row was just as starry as the model line-up, and included Ruby Rose, Olivia Palermo and real-life F1 star Lewis Hamilton, who all took in the fall 2018 collection, which was filled with sporty crop tops, colour-block leather garments and chequered prints, reminiscent of racing flags.

Dolce & Gabbana also showed in Milan on Sunday, where designers Domenico Dolce and Stefano Gabbana stuck to the opulent feminine glamour they’re known for.

Intent on chasing the millennial market, the Dolce & Gabbana show opened using drones, with a procession of eight aerial vehicles appearing, each carrying a handbag.

Baroque, velvet and sumptuous embroidery were the order of the day, with each model wearing heavily patterned outfits, teamed with over the top accessories.

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Tommy Hilfiger and Gigi Hadid take TommyNow Drive show to Milan

Tommy Hilfiger’s TommyNow Drive fashion show will close Milan Fashion Week.The American designer is fusing fashion with his love of motorsports in a runway extravaganza which will be held at the Milano Congressi in front of 2,000 guests. Tommy will sho…

Tommy Hilfiger’s TommyNow Drive fashion show will close Milan Fashion Week.

The American designer is fusing fashion with his love of motorsports in a runway extravaganza which will be held at the Milano Congressi in front of 2,000 guests.

Tommy will show the men’s and women’s Hilfiger collection as well as the fourth TommyxGigi capsule created with the American designer’s muse and collaborator Gigi Hadid.

Inspired by the 66-year-old designer’s passion for racing, TommyNow Drive is his first event following the brand’s multiyear partnership with Formula One World Champion Mercedes-AMG Petronas Motorsport.

Tommy, who has staged previous TommyNow shows in New York and Los Angeles, told WWD the show will continue the brand’s “innovative approach to the runway with new interactive elements that engage fans and immerse them in the world of Formula One”.

“This season’s set brings the runway and racetrack together. We’re fusing fashion and motor racing with exciting, innovative activations for an experiential event that will bring our consumer closer to the show.” he added.

The show will include immersive activations including the Bose Virtual Race Garage featuring QuietComfort 35 II Noise-Canceling Wireless Headphones, the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport.

As with previous TommyNow shows, all runway looks will be immediately available in more than 70 countries, including the brand’s global wholesale network and own retail channels, Tommy.com, social media content, shoppable live-stream and chatbots.

Meanwhile his favourite collaborator Gigi, 22, has incorporated elements of Formula One into her fourth TommyxGigi collection and admits the sport inspired her to create garments for a “strong modern Tommy Girl”.

“Formula One is such an exciting sport, the atmosphere is electric at each race,” she smiled. “There is so much to be inspired by. I love the bold logos, racing stripes and athletic colourblocking on the track and uniforms.

“Tommy has always had a love for motorsports and the collection reflects that. We’ve combined Tommy’s passion for the sport with my personal twist on athleisure style. We were inspired by the strong, confident and modern ‘Tommy Girl’.”

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