Jacquemus is to celebrate its 10th anniversary with a show in Provence, France.
Designer Simon Porte Jacquemus is fast becoming a force to be reckoned with in the fashion industry, having started his own brand in 2009 when he was only 19.
Now, Jacquemus will mark a decade of business by returning to his home region for a show on 24 June. An exact location is yet to be announced.
“I couldn’t picture myself in Paris at all – it had to be at home in Provence. It’s going to be epic. It’s a mind-blowing place,” he told WWD, adding that he was at first unsure about how to commemorate the occasion, after some comments from his team members. “But I was sure that we should mark it, because it’s part of the history of the brand and my personal story. I started at 19, I’m 29 now. How do I feel? Pretty good. It’s weird. It’s a lot of things. But I think this is going to be a new start for us, not just because of the anniversary, but because of the move.”
The anniversary event will be Jacquemus’ first co-ed fashion show, as he introduced menswear in June 2018.
While the designer is based in Paris, and has recently extended his office space, he also showed his spring/summer 2019 menswear show in Marseille.
And in spite of his success, Jacquemus is determined to remain an independent company and continue to act as both creative director and chief executive officer of his label.
“I talk to a lot of people, but I have a strong character. Anyway, I’m going to stay independent. I’m never going to work for anyone,” the designer shared. “I love the journey, all these men and women with whom I have built this. Some people joined as interns and now hold important jobs, so that’s something I’m really proud of, because that’s what moves me the most.”
© Cover Media