Anna Wintour is excited to see how the fashion industry responds to new challenges posed by the coronavirus crisis.In an opinion piece published on Vogue.com on Monday, the U.S. magazine’s editor-in-chief marked the Covid-19 pandemic as a catalyst for …
Anna Wintour is excited to see how the fashion industry responds to new challenges posed by the coronavirus crisis.
In an opinion piece published on Vogue.com on Monday, the U.S. magazine’s editor-in-chief marked the Covid-19 pandemic as a catalyst for much-needed change in the industry, with her writing, “Fashion has talked about change for years and now it finally is changing”.
Despite her sadness for those affected, Wintour is glad the virus has forced people to adapt accordingly and is making fashion designers ask themselves questions such as: “How will new collections emerge? How will they be shown? Not in the old ways, and I for one am excited about that.”
She cited a recent episode of Vogue’s Global Conversations, a live video chat discussion among designers such as Kerby Jean-Raymond of Pyer Moss, Simon Porte Jacquemus, Marni’s Francesco Risso, and John Galliano of Maison Margiela and praised them for “thinking about the future in radical ways.”
One designer who earned Wintour’s particular admiration was Giorgio Armani, who has relocated the presentation of his couture collection from Paris this summer to Milan in January 2021.
Applauding the move, Wintour wrote: “What a benefit to Milan, which has been hit hard by this pandemic, and what a positive model for the industry in that Armani’s collection will be seasonless, reflecting Giorgio’s important statement that fashion must respond to this crisis by making less, and creating more long-lasting designs. I applaud what he’s doing and know that others in fashion are watching these developments closely.”
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Kerby Jean-Raymond is certain the format of fashion shows will change in the wake of the coronavirus crisis.The Haitian-American designer founded his Pyer Moss brand in 2013 and has quickly built up a reputation for using his shows to tackle social jus…
Kerby Jean-Raymond is certain the format of fashion shows will change in the wake of the coronavirus crisis.
The Haitian-American designer founded his Pyer Moss brand in 2013 and has quickly built up a reputation for using his shows to tackle social justice issues, with his spring 2016 menswear line event using video and street art to reference the Black Lives Matter movement.
And while Jean-Raymond currently has no plans to hold a fashion show until at least 2021, in a chat with Simon Porte Jacquemus and Marni creative director Francesco Risso for Vogue’s Global Conversations series, the style star insisted it is time for the industry to undergo a major overhaul in relation to events.
“None of us would be here without fashion week. When the halo brands have a show during a specific (time frame), smaller brands can piggyback off of that because they know everyone is in town,” he stated. “I do think the concept of the show has to change… But it’s an entry point that is so important for young designers.”
Jean-Raymond went on to encourage designers and creative directors to consider how they can best harness the Internet until group gatherings such as fashion shows and events can be held again once the Covid-19 pandemic begins to ease.
“With the opportunities on the Internet, it’s not going to be the same (as a show), but maybe we can do a combination of real-life events with smaller crowds and more public-facing digital events simultaneously,” the designer asked. “In the past, when we live streamed our shows, it was really passive, but now I think the focus will be on creating that digital content, and spending more money on the digital side. We have to do our part as empathetic human beings to curtail the spread of this virus.”
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