Frank Ocean and Austin Butler have been tapped to star in Prada’s spring/summer 2020 menswear campaign.
The Thinkin Bout You singer and Once Upon a Time in Hollywood actor, alongside Drive director Nicolas Winding Refn, have been chosen as the latest faces of the Italian luxury fashion house’s marketing imagery.
Announcing the campaign, a Prada representative explained why the trio were the perfect choices for the new promotional material.
“The Prada spring/summer 2020 menswear campaign features a trinity of contemporary creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented mindset of tomorrow,” a statement reads. “Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition. They are representations of the legion individuals that comprise the collective.”
The stars were styled by Olivier Rizzo and photographed by David Sims at a Los Angeles photoshoot, which was creative directed by Ferdinando Verderi. They wear key pieces from the collection, which was presented at the Minsheng Art Wharf on the East Bund of Shanghai, China last June.
In the photo campaign, a black-and-white picture of each star is placed alongside a full-colour shot and the layout is completed by a vertical graphic of the label’s logo, with the word Prada serving as acronym of different and conceptual definitions of the high-fashion brand.
For example, besides Ocean’s image, Prada stands for “Programming Rhythms And Dancing Again”, while besides Butler’s, it stands for “Pursue Randomness And Dichotomies, Always”.
Explaining the acronym concept, the Prada representative wrote, “Here, words are used as a means to redefine the image, to attempt to define the indefinable – PRADA. The acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes adding context, sometimes positing a contradiction, always sparking thought.
“Like the words they appear alongside, these images, these men, provide a definition of Prada. Yet each leave the field open, to interpretation, and reinterpretation.”
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