Kanye West’s brand Yeezy is partnering with Gap on an affordable clothing line called Yeezy Gap.
The rapper and the American retailer announced on Friday that they had signed a multi-year partnership which will enable him to bring his Yeezy brand to the masses via Gap’s stores all around the world and its website Gap.com.
“YEEZY x GAP deal was inked yesterday, Thursday, June 25. It is a multi-year deal that will hit the market in 2021. The drops will comprise apparel for men, women, and children, and will be available via GAP’s online and physical stores,” a Yeezy rep wrote on Twitter.
The deal, which will introduced both brands to new audiences, brings the relationship between the fashion designer and the company full circle, as he used to work in a Gap store when he was a teenager in Chicago, Illinois.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand, in a statement.
According to a press release, the creative process is just getting underway, with the line expecting to appear in 2021. The collection will feature “modern, elevated basics for men, women and kids at accessible price points”.
A Yeezy rep explained on Twitter that Kanye will still be working on his own Yeezy pieces outside of the deal, with them telling a fan: “High end stuff on his own, affordable stuff with Gap.”
The 43-year-old rapper has expressed an interest in the brand for years and once said in 2015 that he would “like to be the Steve Jobs of the Gap,” referring to the late Apple boss.
Kanye, who has successfully partnered with German sportswear brand Adidas on Yeezy sneakers and apparel since 2013, maintains sole ownership of his brand, which was recently valued at $2.9 billion (£2.3 billion).
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