Gisele Bundchen has been named the face of Dior’s anti-ageing skincare range, Capture Totale.
The Brazilian supermodel will appear in a new print and digital advertising campaign for the line, which features a serum, foundation, and eye cream, next year.
Gisele will be joining fellow model Cara Delevingne, who is currently the face of the French fashion house’s skincare collections, Capture Youth and Capture Dreamskin.
Claude Martinez, president and chief executive officer of Parfums Christian Dior, described Gisele, 39, as an “iconic muse” and the perfect fit for the Capture Totale range.
“Inner beauty nourishes, regenerates and radiates infinite external beauty with its full power and vital energy,” he said in a statement, according to WWD. “Today, we are celebrating a supermodel glowing with health, who is an accomplished, stunningly beautiful woman, and of course, the iconic muse of conscious beauty, who joins us to convey and celebrate the house of Dior values.”
Cara, 27, was unveiled as the face of the anti-ageing skincare collection back in 2017, and joined the likes of Bella Hadid and Jennifer Lawrence as a Dior Beauty brand ambassador.
The Capture Totale line uses stem cell technology. Prices start at $82 (£66) for a triple correcting powder foundation, while the multi-perfecting serum costs around $240 (£195).
The model and environmental activist previously served as the face of Brazilian cosmetic company O Boticario and Chanel’s Les Beiges make-up campaign.
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