Billy Porter and Cardi B dominate Google’s 2019 red carpet searches

Billy Porter and Cardi B have dominated Google’s list of red carpet searches for 2019.Analysts at the search engine have released their annual Year in Search report, with the Pose star nabbing the top spot. In recent years, the actor has built up a rep…

Billy Porter and Cardi B have dominated Google’s list of red carpet searches for 2019.

Analysts at the search engine have released their annual Year in Search report, with the Pose star nabbing the top spot.

In recent years, the actor has built up a reputation for his extravagant ensembles, with notable outfits including the Christian Siriano tuxedo ballgown he wore to the Academy Awards in February and the Cleopatra-inspired sequinned jumpsuit with 10-foot wings he debuted at the Met Gala in May.

Cardi landed in second place, with the Bodak Yellow rapper having made some serious sartorial choices in the past 12 months, such as the vintage Mugler ensemble she donned for the Grammy Awards and the oxblood red gown by Thom Browne that she chose for the Met Gala.

Boundary-pushing fashionista Lady Gaga took the third sport, which is perhaps unsurprising considering the interest she garnered online when she sported four different Brandon Maxwell outfits to the Met Gala, as well as a stunning strapless black Alexander McQueen ballgown to the Oscars, where she was nominated for her performance in A Star Is Born.

Interestingly, Gaga was followed on the list by “Amy Schumer husband”. The comedy star’s husband Chris Fischer attended several red carpet events with her this year, while Jenny McCarthy took fifth place and K-pop sensation BTS ranked sixth. Caitlyn Jenner, Richard Madden, Brie Larson, and “Brienne of Tarth” – also known as Game of Thrones actress Gwendoline Christie – rounded out the top 10.

Among the Fashion Style searches for 2019 were topics such as “camp style”, “Egirl style”, “Eboy style”, and “Steampunk style”, while biker shorts, white jeans, and leather trousers were also top search terms.

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Stella McCartney joins forces with Google on new sustainable fashion initiative

Stella McCartney’s latest effort to ease the environmental impact of the heavily polluting fashion industry has seen her team up with Google.The vegan designer is known for her dedication to sustainability, and she’s worked hard within her own comp…

Stella McCartney’s latest effort to ease the environmental impact of the heavily polluting fashion industry has seen her team up with Google.

The vegan designer is known for her dedication to sustainability, and she’s worked hard within her own company to invent new materials which lessen the fashion footprint.

Now she’s joined forces with Google on the tech giant’s new mission: to determine the environmental impact of producing cotton and viscose through data processing.

Former Gucci vice president of retail, Maria McClay, realised Google could help educate in the fight for fashion sustainability soon after joining the technology firm.

“What came up time and time again was data. I thought to myself, ‘wow, we have this team, the Google Cloud team,’ and essentially what they do is they stitch together data,” she told Business of Fashion.

As well as bringing McCartney on board, fashion innovation consultancy Current Global is also playing a key role in the new project, which will be unveiled on Wednesday at the Copenhagen Fashion Summit, the industry’s annual sustainability gathering.

From there, they will be asking brands, manufacturers, non-profit organisations, academics and others to supply relevant data points.

The hope is to develop tools which will give brands a clearer view into their supply chain

“It’s a call to action … trying to get the fashion brands and people with data that’s very close to the source to work with us,” said Ian Pattison, Google Cloud’s UK head of engineering for retail customers. “We really want to … bring that data together, and put it in one place and make it visible to everybody.”

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Jennifer Lopez keeps iconic Versace dress on a mannequin in her closet

Jennifer Lopez keeps her iconic green Versace dress on a “little mannequin” in her closet.The superstar made a splash at the Grammy Awards in 2000 when she stepped out in the silk chiffon number with a very low neckline, with the garment garnering her …

Jennifer Lopez keeps her iconic green Versace dress on a “little mannequin” in her closet.

The superstar made a splash at the Grammy Awards in 2000 when she stepped out in the silk chiffon number with a very low neckline, with the garment garnering her significant media coverage and catapulting her to international fame.

Jennifer still has the dress in her possession, and during a chat with USA Today, explained that it takes pride of place in her undoubtedly large wardrobe.

“It lives in my house. It’s on a little mannequin in my house,” she said, going on to share exactly where she stores the garment. “No, (it’s not in the living room). That would be creepy and weird. It’s like in a closet. It’s on a dress form.”

The dress was originally worn by Amber Valletta at a Versace fashion show in 1999. The 44-year-old model wore a similar ensemble at the Italian luxury brand’s pre-fall 2019 collection presentation in New York City earlier this month (Dec18), however, Jennifer is adamant that she won’t be wearing the updated design.

“I did the whole Versace thing again. I think I’m done with that,” the 49-year-old smiled.

In 2000, Jennifer’s dress had a market value of approximately $15,000 (£12,000). Yet, the Second Act star is adamant that the item is worth much more, considering that Google co-founder Sergey Brin and former executive chairman Eric Schmidt confirmed in 2015 that the attention the dress received at the time of the Grammys led to the creation of Google Images.

“Sergey needs to send me my cheque. Get on it,” she joked.

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Fashion Nova and Louis Vuitton top Google’s 2018 fashion brand searches

Fashion Nova and Louis Vuitton have topped Google’s list of fashion brand searches for 2018. Executives at the Internet company released their 2018 Year in Search lists on Wednesday (12Dec18), with the data showing exactly which labels trended over th…

Fashion Nova and Louis Vuitton have topped Google’s list of fashion brand searches for 2018. 

Executives at the Internet company released their 2018 Year in Search lists on Wednesday (12Dec18), with the data showing exactly which labels trended over the past 12 months, though that does not necessarily mean that those were the companies that had the most searches overall.

Accordingly, it was found that Los Angeles-based retailer Fashion Nova, known for its fast-fashion pieces and collaborations with celebrities such as Cardi B and Iggy Azalea, was the top trending search.

French luxury brand Louis Vuitton came in second place, perhaps due to a wave in interest following the hiring of Off-White designer Virgil Abloh as the label’s creative director for menswear in March.

Unsurprisingly, other popular luxury brands featured in the list, including Versace, Givenchy, Gucci, Alexander McQueen, Dior, and Moschino, as well as Dolce & Gabbana, even after the Italian label’s co-founders Stefano Gabbana and Domenico Dolce were forced to cancel their runway show in Shanghai, China last month when they were accused of ridiculing Chinese culture in an Instagram campaign.

In addition, Fashionphile made the top 10 too, coming in at eighth place. Founded by Sarah Davis in 1999, the online fashion resale website, which has headquarters in California, is known for offering up luxury designer handbags, accessories, and jewellery.

Elsewhere in Google’s list was the top trending fashion searches. Nostalgia and royalty proved to be key trends, with “1980s fashion” placing first, “Grunge style” coming in second, and “1990s fashion” taking third. Hipster style, men’s fashion, and Harajuku fashion, a subset of Japanese street style, featured too, as did Meghan, Duchess of Sussex, who wed Britain’s Prince Harry in May in an elegant white Givenchy gown. Meghan’s new sister-in-law Catherine, Duchess of Cambridge came in at number nine, while the top 10 fashion searches were rounded out by “’80s men’s style”.

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