Gwyneth Paltrow has described her unique new candle as a “feminist statement”.
The actress/entrepreneur launched the $75 (£58) product, cheekily called This Smells Like My Vagina, on her Goop website earlier this year. Soon after, the candle was completely sold-out, with curious customers having to sign up to a waiting list to get their hands on one.
But during an interview for Jimmy Kimmel Live! on Monday night, Gwyneth shared that while the concept originally started out as a joke, she’s pleased with the message it conveys.
“So, Douglas Little, who is the owner of Heretic Parfum, we’re very close friends and we work together a lot – he does all of our fragrances. One day, we were smelling different fragrances and I was joking around, I smelled something, and I said, ‘This smells like my vagina,’ as a joke. But then I was like, ‘Wouldn’t be cool if somebody actually had the guts to do that. What a punk rock feminist statement to have that on your table?'” she stated. “And then he made it! I thought he just made me one as a joke but then, next thing I know, it was on my website.”
The candle, which is now back in stock online, features notes of geranium, bergamot, cedar, Damask rose, and ambrette seed.
And after some questioning from host Jimmy, the 47-year-old confirmed: “It’s not really supposed to smell like a vagina. A lot of women have grown up with a certain degree of shame or embarrassment around this part.”
Elsewhere in the chat, Gwyneth divulged that she was amused to find other brands already making their own versions.
“There was a Canadian candle company that made a candle called This Smells Like My Balls. And it was 25 per cent more expensive than this because of the wage gap!” she smiled.
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