Ed Westwick has launched a range of fundraising face masks inspired by his TV show Gossip Girl.
The British actor, who portrayed Chuck Bass in the teen drama between 2007 to 2012, announced on social media on Monday that he was releasing a line of five face masks to raise money for Kick It Out, a London-based nonprofit organisation which fights for equality and inclusion in soccer.
“I think we could all agree the world could use some hugs and kisses right now. Help me raise money for @kickitout to combat racism & discrimination for everyone who plays, watches or works in football by shopping my collection with @represent. Let’s all work together to make a difference!” he wrote on Instagram besides a photo of him modelling a black mask featuring the Gossip Girl slogan “XOXO” in pink writing.
The five-piece collection features two other variations on the XOXO mask and two with the line “I’m all about that bass”, but “bass” has been crossed out and replaced by “mask”. Each mask retails for $18.14 (£14.32).
The 32-year-old teased the range by posting the pink “XOXO” on a black background on his Instagram page on Sunday with the caption: “Got a little something for you…Hint….xoxo.” This led many fans to think he was about to announce a Gossip Girl reunion or reboot so they were disappointed by the face mask collection.
However, Westwick issued a statement to those upset by the announcement on his Instagram Stories on Monday evening.
“I hope you can check out the charity and learn more about their mission, who they are helping and the impact it will make in our world to combat racism and discrimination. It is important to me to use my platform to spread love, bring awareness to various organisations and do what I can to make a difference,” he wrote. “While a GG reboot would be a great distraction, this is not the time for distractions. It is important we focus on the issues at hand, and do what we can to help, even if we think it’s something small.”
© Cover Media