Miuccia Prada has landed the top honour at GQ’s first-ever fashion awards.
The 70-year-old has been named 2019 Designer of the Year of editors at the publication, and in an accompanying interview, she opened up about her passion to “free” men from traditional tailoring.
“Doing fashion with men, I thought that they never wanted to exaggerate. When it’s too much ‘fashion,’ it’s never right,” she explained, before adding that her contribution to men’s clothing has been “to make a little bit of fashion to free them, but not too much”.
Miuccia, who is known in the industry as Ms. Prada, also revealed that she takes a unique approach when designing and creating pieces for her menswear collections.
“I imagine myself as a man,” the designer stated. “Imagination in our job is everything.”
The businesswoman also touched on Prada’s recent collaboration with Adidas, despite her previously negative feelings towards teaming up with other brands for limited-edition capsule collections.
“Everybody asks us. But I always thought that those collaborations were just for selling,” she shared. “I wanted to find a much deeper reason. The truth is that we are seriously interested in doing things in a good way. My husband and I never wake up in the morning saying, ‘We will have to make money.'”
Her lengthy career in fashion is going from strength to strength, and Miuccia is determined to keep going so she can carry on transforming men’s fashion.
“(I want to) empower women and to make men more human. Or gentle,” she added.
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