Yara Shahidi brings her own cosmetics to photoshoots as not all make-up artists cater for her skin tone.The actress, perhaps best known for playing Zoey Johnson on sitcom Black-ish, was recently named as a brand ambassador for Bobbi Brown and has been …
Yara Shahidi brings her own cosmetics to photoshoots as not all make-up artists cater for her skin tone.
The actress, perhaps best known for playing Zoey Johnson on sitcom Black-ish, was recently named as a brand ambassador for Bobbi Brown and has been tapped to appear in the new Confident Beauty campaign alongside Elizabeth Olsen and Chinese star Ni Ni.
While Yara chose to team with Bobbi Brown due to the company’s extensive colour offerings in foundation and concealer, she has found that make-up artists don’t always carry the right shades for her.
“I love that more brands are doing this. There have been times when I got out of the make-up chair and my skin looked grey,” she recalled in an interview with U.S. Harper’s Bazaar. “It’s why I think every single person of colour usually brings their own make-up kit to set.”
In addition to building a reputation for her fun beauty looks, Yara is quickly becoming one to watch on the red carpet.
Of late, she has sported very glamorous ensembles from a diverse array of designers, including Prabal Gurung, Monse, and Balmain, but when it comes to what she wears when at home, the star prefers a much more relaxed vibe.
“By not showing skin, I’m making a statement,” the 19-year-old insisted. “My clothes need to have movement. For me, fashion is all about joy.”
In addition to appearing in Black-ish, Yara is working on her spin-off Grown-ish, and is voicing a character in animated series 3Below: Tales of Arcadia.
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Actress Yara Shahidi turned to her own wardrobe for inspiration while creating the outfit worn by her new Barbie. The Grown-ish star’s likeness was used as part of a new line of dolls, crafted to empower and inspire young women. The release coincides…
Actress Yara Shahidi turned to her own wardrobe for inspiration while creating the outfit worn by her new Barbie.
The Grown-ish star’s likeness was used as part of a new line of dolls, crafted to empower and inspire young women.
The release coincides with the launch of the Barbie Dream Gap Project, a global initiative to aid girls in their path to reaching their full potential, and when it came to choosing what her doll would be wearing, the 19 year old felt it was important to stay true to her own style preferences.
“I live in suits, it’s one of my favourite looks,” she tells Harper’s Bazaar. “I love wearing a suit, and so this was actually designed off of one that I wore a while back.”
Shahidi also made sure to promote voting by creating a ‘Vote’ shirt for the toy.
She also used the venture as a way of promoting the casual and comfortable pieces she favours: “It’s what I feel most comfortable in too,” she adds. “Even though it seems like ‘formal wear’ to be in what I view as my daily uniform.”
Yara is also excited to have a doll that captures her hair and makeup style.
“There’s so many things about it that are just so Yara, from the ‘Vote’ t-shirt to my hair – we actually have the same baby hairs today – to the makeup and eyebrows,” she says. “To see something that accurately portrays who I am is very cool.”
The Barbie Dream Gap Project, which also features model and activist Adwoa Aboah and tennis player Naomi Osaka, has given Shahidi a chance to work alongside women who have inspired her.
“What’s very cool is I can genuinely turn to so many of the women that are in this (Barbie) collection of people who have inspired me,” she says. “I mean, Adwoa (Aboah) is incredible and I’ve been so fortunate to not only work alongside her, but to be in conversation with her.”
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Actress Yara Shahidi is encouraging women to find beauty from within as part of a new Bobbi Brown campaign promoting confidence. The Grown-ish star took to Instagram on Monday (04Mar19) to announce her partnership with the cosmetics brand, sharing her…
Actress Yara Shahidi is encouraging women to find beauty from within as part of a new Bobbi Brown campaign promoting confidence.
The Grown-ish star took to Instagram on Monday (04Mar19) to announce her partnership with the cosmetics brand, sharing her excitement about becoming the face of a new line created to empower and inspire.
“I’m excited to announce my partnership with Bobbi Brown… & share what we’ve created together. Much gratitude,” she captioned an image of herself holding a product from the forthcoming collection.
The 19 year old will head the new Confident Beauty initiative, which promotes confidence rather than simply appearance.
“I think we have a tendency to materialise beauty, and connect it with product,” Shahidi tells People. “But this campaign is not about us saying, ‘to look better, do this or that’. But rather, we’re of the opinion you should do whatever makes you feel good, and we’re addressing beauty as not something that’s even attached to a product, but as something that’s attached to this overall feeling of support and confidence which we all get from different things.”
In a series of promotional videos for the makeup items, women join Shahidi in sharing what makes them feel confident.
“True beauty is being unique, experimenting, exploring, sometimes unsettling,” the actress says in the footage. “True beauty is expansive, is happiness. True beauty is my unibrow!”
Bobbi Brown Cosmetics will launch the The Pretty Powerful Fund for International Women’s Day on 8 March (19), on the same day the collection drops. Proceeds from sales will go towards organisations Girls for Gender Equity, Third Wave Fund and Urgent Action Fund for Women’s Human Rights.
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Yara Shahidi’s makeup artist is inspired by oil paintings when she’s creating the young star’s looks. The Grown-ish actress relied on beauty guru Emily Cheng to create a memorable look for the Screen Actors Guild Awards on Sunday (27Jan19), and she to…
Yara Shahidi’s makeup artist is inspired by oil paintings when she’s creating the young star’s looks.
The Grown-ish actress relied on beauty guru Emily Cheng to create a memorable look for the Screen Actors Guild Awards on Sunday (27Jan19), and she took an inventive approach to getting the 18 year old red carpet ready.
“I wanted to create something very organic with movement while staying soft and youthful,” Cheng tells Us Weekly. “It reminds me of an oil painting with the different textures and intensity across the eye, and from each angle it would slightly change.”
Cheng was also inspired by Shahidi’s stunning sequined Fendi Couture jumpsuit, which she paired with Cartier jewels and Christian Louboutin pumps, and made an effort to complement the look with the cosmetics.
Opting for a “fresh” and “organic” style, Cheng prepped the beauty’s skin with Facial Treatment Essence, a product known for leaving skin looking fresh and stunning.
“The Facial Treatment Essence is great because you can use it any time of the year no matter what your skin is going through. It absorbs quickly but provides deep hydration,” she shares. “I mixed a couple of drops with foundation to provide a boost of moisture without compromising coverage.”
She also used R.N.A. Power Cream and stresses the importance of skin preparation prior to applying makeup.
“Don’t skimp on skin prep – it’s the number one most important thing to do to create a perfect base for makeup,” she adds. “That’s why I spend time – nearly a quarter of my time – on the skin regimen.”
When it came to makeup, Cheng relied on Bobbi Brown Skin Long-Wear Weightless Foundation, Bronzing Powder in Deep and Blush in Pale Pink and topped it off by using lip and cheek products on Shahidi’s eyes, using Luxe Matte Lip Color in Rebel Rose, and Blush in Pale Pink.
“I can’t get over how nicely Bobbi Brown luxe matte lipsticks sit on the skin,” Cheng shares. “You can use it anywhere.”
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Yara Shahidi thinks dancing is the best way to make sure clothes fit properly.The Grown-ish star has insisted that comfort is key when it comes to her own personal style, and says she feels happiest when wearing a tracksuit and sandals. But whatever th…
Yara Shahidi thinks dancing is the best way to make sure clothes fit properly.
The Grown-ish star has insisted that comfort is key when it comes to her own personal style, and says she feels happiest when wearing a tracksuit and sandals. But whatever the outfit, Yara will always bust a move to see whether the clothes work for her.
“I do the robot dance in my outfits to see if my clothes are too tight, too loose, too long or too short,” she explained to Us Weekly. “If I can’t do the robot, then I know the look doesn’t fit right.
“The test came from trial and error and I know I love to dance throughout the night, so the robot is a nice, concise dance move that I don’t have to look too crazy doing while trying stuff on!”
Though the 18-year-old is a fan of casual dress, and admitted she brings a pair of sneakers to every red carpet event she attends, she still enjoys getting glammed up and is always keep to mix up her looks.
“I like a nice, natural face and when we experiment I like keeping the elements that I love the same, but then having some fun with it. Rather than taking it too seriously, it’s like, ‘Why not do a geometric line on my eye?’ Or one time we lined my lips with silver and did a top knot of curls,” she smiled. “It’s those kinds of things that really allow me to feel like I’m not changing who I am, but just playing with it.”
The actress generally has an “anything goes” approach to fashion, and described herself as “trend adjacent because that way trends can never end and they’re more everlasting.”
However, Yara believes there is one major style sin.
“Unless it’s cultural appropriation, I’m generally like, ‘Cool, do your thing!'” she insisted.
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