Burberry will stage an outdoor catwalk show in September.
The ongoing coronavirus pandemic has meant many catwalk presentations and campaigns have been cancelled or postponed, with various big names, including Michael Kors, Gucci, and Saint Laurent, choosing to skip the traditional Fashion Weeks scheduled for fall time.
Representatives for the English heritage brand, headed up Riccardo Tisci, have now revealed how it will proceed for the Spring/Summer 2021 presentation.
A series of cryptic videos uploaded to Burberry’s Instagram Stories show overhead shots of the British coastline, forests and roads accompanied by the words “BURBERRY IN NATURE”. In between this footage, bold white lettering reads: “An immersive show experience, set in the British outdoors, 17 September”.
“As humans, we have always had a deep affinity to nature,” Tisci explained in a statement. “We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain.”
The catwalk show will not have a physical audience and fashion fans around the world will be able to watch it digitally. The show will be certified carbon neutral, with emissions offset through Burberry’s Regeneration Fund.
The recent London Fashion Week Digital, which took place between 12 and 14 June, merged womenswear and menswear presentations into one gender-neutral platform – a decision made by the British Fashion Council (BFC) in response to the restrictions facing the fashion industry in the wake of the coronavirus crisis. The schedule format will be in place for 12 months.
London Fashion Week is officially slated to start on 18 September.
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