Guess to close 100 stores amid coronavirus crisis

Guess is set to close 100 stores around the world over the next 18 months.The fashion brand, which has recently launched collections fronted by stars like Jennifer Lopez and J Balvin, was forced to temporarily shutter boutiques amid the coronavirus cri…

Guess is set to close 100 stores around the world over the next 18 months.

The fashion brand, which has recently launched collections fronted by stars like Jennifer Lopez and J Balvin, was forced to temporarily shutter boutiques amid the coronavirus crisis earlier this year. But during a conference call announcing Guess’ first quarter results on Wednesday, chief executive officer Carlos Alberini admitted the Covid-19 pandemic was having a major impact on the business and some shops in North America and China wouldn’t be reopening.

“Our plan is to close about 100 stores globally over the next 18 months and they’re primarily in North America and in China. Just to give you an idea, between February and May, we have closed 42 stores in China,” he said. “So, there is a significant opportunity for us to really optimize our portfolio there and we have a few more to go between now and the next few months. And in the case of North America, we have a lot of lease expirations too that gives us a lot of flexibility.”

At present, Guess has all of its stores open in Asia, as well as around 400 boutiques in Europe and over 180 stores in the U.S. and Canada.

And while the fashion industry is facing a difficult few months, Alberini is confident Guess will pull through the crisis.

“I couldn’t be more proud of our teams around the world as they acted decisively, quickly and strongly to control what could be controlled and demonstrated a level of commitment, leadership and empathy that is unparalleled. Our top priority has been the safety and wellbeing of our associates, customers and the communities we serve,” the executive added. “I fully expect to be on the other side of this crisis with a more efficient business model.”

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J Balvin unveils colourful Colombia-inspired Guess collection

J Balvin has dropped a vibrant Colombia-inspired fashion collection for Guess.The Colombian reggaeton superstar previously teamed up with designers at the U.S. fashion house on two capsule lines, and is now gearing up to unveil another range comprised …

J Balvin has dropped a vibrant Colombia-inspired fashion collection for Guess.

The Colombian reggaeton superstar previously teamed up with designers at the U.S. fashion house on two capsule lines, and is now gearing up to unveil another range comprised of items for men, women, and children.

Inspired by his album Colores, released in March, the clothing is influenced by the culture of his home city of Medellin.

“To have this huge global campaign with Guess, spotlighting the vibrancy of the people and culture of Medellin, it is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country,” he commented.

Harnessing red, yellow, green, blue and purple shades, the 29-piece women’s collection is priced from $39 – $108 (£32 – £88) and features an assortment of cropped hooded sweatshirts, tops, form-fitting bodysuits, joggers, matching two-piece tracksuits as well as a cropped denim jacket and a cut-off denim short set. As for the 50-piece men’s collection, highlights include T-shirts, sweatshirts and joggers with tie-dye and stripes.

An eye-catching prism print is also woven throughout the collection.

“The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the five colours the collection is designed around. Swimwear is offered for both men and women and is seen alongside a variation of accessories including socks, bags and boxer briefs,” a brand representative added.

The Guess x J Balvin Colores collection will be available to purchase from 5 June.

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PETA buys shares in fashion brands amid coronavirus market downturn

Activists at People for the Ethical Treatment of Animals (PETA) have taken advantage of the coronavirus crisis by acquiring stock in multiple fashion companies.On Tuesday, leaders at the animal rights organisation seized upon the market downturn caused…

Activists at People for the Ethical Treatment of Animals (PETA) have taken advantage of the coronavirus crisis by acquiring stock in multiple fashion companies.

On Tuesday, leaders at the animal rights organisation seized upon the market downturn caused by the covid-19 pandemic to buy up stocks in Ralph Lauren, Urban Outfitters, and Guess, among others.

A minimum number of shares have been purchased – just enough for PETA representatives to attend annual meetings and influence management decisions.

PETA executive vice president Tracy Reiman explained that the organisation is specifically focused on banning wool, mohair, and cashmere.

“PETA is heading to the boardroom to pressure retailers from Ralph Lauren to Urban Outfitters not to sell items that animals suffered and died for,” she commented.

In recent years, members of the group have investigated many supplies to the fashion retailers and alleged that practices are often sorely lacking. In 2018, an expose of the mohair industry in South Africa, available to view on YouTube, revealed Angora goats were thrown across the room, cut, and needlessly slaughtered for their valuable fibres.

Cashmere farms in China and Mongolia were reported to be similarly abusive to animals, with goats screaming in pain as hair was torn from their bodies.

“Today’s kind consumers want to support companies that share their values and sell chic and comfortable vegan sweaters and coats only,” added Reiman.

Other brands targeted by PETA in the initiative include Burberry, Tapestry, Inc., the parent company of Coach, Kate Spade, and Stuart Weitzman, Under Armour, and Capri Holdings, which incorporates Michael Kors and Versace.

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Hailey Bieber keen to branch out into fashion design

Hailey Bieber is interested in trying her hand at fashion design.The 23-year-old first began modelling seriously in 2014 and has since gone on to appear in campaigns for the likes of Ralph Lauren, Guess, H&M, and Levi’s. Hailey is now contemplating th…

Hailey Bieber is interested in trying her hand at fashion design.

The 23-year-old first began modelling seriously in 2014 and has since gone on to appear in campaigns for the likes of Ralph Lauren, Guess, H&M, and Levi’s.

Hailey is now contemplating the next phase of her career, and in a cover interview for the March 2020 issue of Elle magazine, indicated her desire to create clothes.

“I would love to get into designing clothes. I love clothes!” she gushed. “That’s actually one of the main reasons I got into the modelling industry.”

With help from her stylist Maeve Reilly, Hailey has built up a reputation as quite the style chameleon. In addition to rocking glamorous gowns on the red carpet, she is often spotted sporting edgy streetwear looks while off-duty.

“I also want to create comfy athleisure. I love what Rihanna is doing. I think she’s incredible, and her (Fenty) line is great. I also love the Olsen twins. I’ve been a fan since the days of (1999 movie) Passport to Paris,” the model praised of her style inspirations. “It’s the same kind of thing I want to do – make stuff for myself, and if people gravitate toward it, brilliant.”

Elsewhere in the chat, Hailey noted that she would be interested in learning more about medicine if she wasn’t so heavily involved in the fashion world.

“(Previously), I wanted to maybe go to the Fashion Institute of Technology (FIT) and learn about design. In another life, I would have also loved to be a doctor. I’m interested in neuroscience; I love learning about the brain,” she smiled.

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Jennifer Lopez returns as face of Guess for spring 2020 campaign

Jennifer Lopez has channelled Hollywood glamour for Guess’ latest campaign.The superstar previously fronted the marketing imagery for the fashion brand’s denim line back in 2017 and has also recently landed modelling gigs for the likes of Versace and C…

Jennifer Lopez has channelled Hollywood glamour for Guess’ latest campaign.

The superstar previously fronted the marketing imagery for the fashion brand’s denim line back in 2017 and has also recently landed modelling gigs for the likes of Versace and Coach.

Now, Jennifer is returning to the Guess family as the face of the label’s spring 2020 campaign, with the photos showing her posing in a number of sexy outfits against the backdrop of Santa Monica, California.

“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,” she explained. “The vibe this time was a mix between an Italian film star from the ’60s, mixed with Madonna from the ’80s, mixed with Sophia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.”

The photoshoot was helmed by photographer Tatiana Gerusova and art directed by Guess’ chief creative officer, Paul Marciano. One image shows Jennifer posing in a lime green belted dress, while another depicts her wearing a purple tropical print dress in front of a palm tree. The 50-year-old also models a summery white outfit and a chic off-white three-piece suit.

Accordingly, Paul noted that he was thrilled with the final result.

“I am thrilled to welcome Jennifer back for a second campaign with Guess and Marciano,” he commented. “Jennifer continues to push boundaries in the music, fashion, and film industries and represents everything a Guess Girl is – confident, sensual and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.”

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J Balvin searches social media for unknown designers

J Balvin regularly scours Instagram for emerging designers and brands to collaborate with.The Colombian reggaeton star, who is known for his vibrant and colourful style, is set to be honoured as the Style Influencer of the Year at the Footwear News Ach…

J Balvin regularly scours Instagram for emerging designers and brands to collaborate with.

The Colombian reggaeton star, who is known for his vibrant and colourful style, is set to be honoured as the Style Influencer of the Year at the Footwear News Achievement Awards on Tuesday.

He recently spoke to the outlet about his passion for fashion, as well as his desire to help unknown designers who have small followings and engagement on social media platforms.

“Jose will not only curate what he wears, but he goes searching for brands. He discovers brands,” his friend, designer Mike Amiri, told Footwear News. “He goes through Instagram and looks for brands with 500 followers, 1,000 followers, or maybe it’s a kid in Ohio sewing a quilted blanket into a pair of jeans. These are the people he reaches out to.”

The Mi Gente hitmaker has worked hard on creating his own unique look without professional guidance from a stylist.

“I like to (style myself) because I’m a geek of it. I go to the past – the ’80s and ’90s – and I walk around New York and watch people’s style, the creativity,” Balvin explained. “Fashion is art, a way to express yourself, and it’s what I love to do.”

It was his quest to discover an unknown designer that led him to Amiri in 2015, and later to 424 co-founder Guillermo Andrade. Balvin was also tapped by Guess for a spring collection and campaign, and more recently collaborated with Japanese brand Bape, with a capsule line to be released on Thursday.

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Jennifer Lopez’s costume designer always ensures she ‘shines like a diamond’

Jennifer Lopez’s longtime stylist Rob Zangardi is determined for her to shine “like a diamond” during the It’s My Party tour.Jennifer kicked off her gigs in Los Angeles at the beginning of June and will be ending her trek in Russia on 11 August. Rob pi…

Jennifer Lopez’s longtime stylist Rob Zangardi is determined for her to shine “like a diamond” during the It’s My Party tour.

Jennifer kicked off her gigs in Los Angeles at the beginning of June and will be ending her trek in Russia on 11 August.

Rob pieced together the 19 costumes the On the Floor hitmaker wears during the show, as well as the 176 outfits for her dancers.

“Sparkle is incredibly effective for a big show like Jennifer’s,” Rob explained to The Hollywood Reporter. “On stage, things translate so differently. When you have an intimate setting or a smaller venue, it’s important to see the artist’s face, what they’re doing and not distract too much with the costumes. But when you’re performing for 20,000 people in an arena, the people way in the back need to see you and nothing’s more exciting than seeing J.Lo shining like a diamond onstage.

“And that’s a J.Lo staple. Jennifer has always loved the sparkle, the jewellery and the more-is-more mentality – for everything that she does.”

Explaining how involved Jennifer is when it comes to her stage costumes, Rob shared that together they put together mood boards based on the 49-year-old star’s idea for each section with colour palettes and an overall vibe.

The next stage saw Rob reach out to the designers who suit the different ideas. Versace, Guess, Zuhair Murad, Giambattista Valli, Balenciaga and Marchesa are among the big-name fashion houses who contributed to Jennifer’s tour wardrobe.

“(We approach designers) who we have relationships with or who Jennifer wants to make sure are in the show. One of them always is Versace, so we’ll reach out to their team and give them the concept,” Rob added.

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Jennifer Lopez teams with Guess on tour merchandise

Jennifer Lopez has partnered with Guess on merchandise for her upcoming tour.Back in November 2017, the superstar was tapped to front the U.S. clothing brand’s spring 2018 campaign, starring in a series of images taken by fashion photographer Tatiana G…

Jennifer Lopez has partnered with Guess on merchandise for her upcoming tour.

Back in November 2017, the superstar was tapped to front the U.S. clothing brand’s spring 2018 campaign, starring in a series of images taken by fashion photographer Tatiana Gerusova.

Now, Jennifer is taking her relationship with Guess a step further and has confirmed that she’s teamed with designers on a line of garments inspired by her It’s My Party trek.

“I looooove my new birthday suit. Swipe to see!!!!!!! #TourJacket courtesy of @Guess. #JLOItsMyParty#JLOItsMyPartyTour,” the 49-year-old captioned a photo of herself posing in a denim jacket with a Pop Art-inspired graphic on the back.

In addition to the denim jacket, the concert merchandise will include a range of T-shirts. Jennifer’s back-up dancers will also wear custom designed Guess pieces, as well as for rehearsals, and the singer will conduct her after-show meet and greets wearing looks from the label.

“The global brand will promote the concert tour and limited-edition merchandise with messaging in storefront windows, in-store signage, email marketing, and a sweepstakes that allows any Guess customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jenny from the Block herself,” a company representative said in a statement.

The merchandise will be available for sale at pop-ups within the concert venues as well as Guess stores in surrounding cities that correspond with the tour stops and on the label’s website. Prices are yet to be announced.

Jennifer’s tour kicks off at The Forum in Inglewood, California on 7 June, with North American dates running until a show in Miami in late July.

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Grace Elizabeth thrilled to be joining Victoria’s Secret ‘family’

Grace Elizabeth can’t quite believe she is the latest model to get Angel wings at Victoria’s Secret.The rising fashion star kicked off her career in 2015 with campaigns for the likes of Guess and Polo Ralph Lauren and has since gone on to land coveted …

Grace Elizabeth can’t quite believe she is the latest model to get Angel wings at Victoria’s Secret.

The rising fashion star kicked off her career in 2015 with campaigns for the likes of Guess and Polo Ralph Lauren and has since gone on to land coveted gigs for Chanel, Karl Lagerfeld, and Estee Lauder.

Grace made her debut appearance at a Victoria’s Secret Fashion Show in 2016, and on Wednesday (10Apr19) was announced as the brand’s new Angel – with the model now describing her colleagues at the U.S. lingerie label as an “incredible family”.

“This almost feels unreal, I’ve been pinching myself all morning! Since the moment I entered the modelling world my goal was to work with Victoria’s Secret. Today I am proud to announce I am… (drumroll please) THE NEWEST ANGEL!!!” she wrote on her Instagram page. “I can’t even express how grateful I am to all of my family, friends, and fans for your constant support and belief in me. You guys have been the biggest force behind my journey. I’m so excited for this next chapter in my life and in my career. Thank you, Ed Razek, Monica Mitro, John Pfeifer, Sophia Neophitou, and Michelle Priano, for welcoming me with open arms to this incredible family. I love you all.”

Following the retirement of longtime Victoria’s Secret Angels like Adriana Lima and Alessandra Ambrosio, executives at the company have contracted new faces for the prestigious gig, with Hungarian model Barbara Palvin and British stars Leomie Anderson and Alexina Graham also recently tapped.

And now that Grace has accomplished her dream of becoming a Victoria’s Secret Angel, she has set her sights on another of her goals.

“I’m ambitious!” the 22-year-old shared in an interview with Harper’s Bazaar. “I’d love to do a Jimmy Fallon appearance, book more fashion magazine covers and campaigns and maybe in the future even try acting…basically, all of it!”

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Charlotte McKinney fronts new Guess swimwear line she co-designed

Charlotte McKinney has been tapped as the face of Guess’ spring/summer 2019 swimwear line.The model/actress was first selected to appear in a Guess campaign back in 2014, when she was discovered by bosses at the American clothing brand on social media….

Charlotte McKinney has been tapped as the face of Guess’ spring/summer 2019 swimwear line.

The model/actress was first selected to appear in a Guess campaign back in 2014, when she was discovered by bosses at the American clothing brand on social media.

Charlotte has since gone on to front clothing and lingerie imagery for Guess and is now wowing in the newly unveiled swimwear capsule entitled Icon, which she helped to create.

“It’s been such an honour to create, design and shoot for the iconic brand that we know as Guess. I owe a lot of my career success to Guess, it was my first big modelling job and a truly unforgettable experience,” she said. “It’s such a beautiful feeling to be part of the Guess family, to have shot several campaigns over the years, and now to create my own capsule collection is a dream come true.”

The swimwear line is comprised of 12 different “highly feminine” designs, with the pieces featuring leopard, gingham, and polka dot prints, as well as graphic stripes.

Based around a red, black and white colour palette, the beachwear is available in a range of cuts, including ’80s-inspired one-piece swimsuits, halter bikini tops and string briefs.

For the campaign, Charlotte was photographed by Derek Kettela on the sunny beaches of California, with controversial art director and Guess co-founder Paul Marciano, who has been accused of sexual harassment by former Guess girl Kate Upton, thrilled with the end result.

“Watching Charlotte’s international stardom rapidly grow since her first campaign with appearances in music videos, movies and on TV, has been an enjoyable journey to follow. Since discovering Charlotte and welcoming her into the Guess family, she has been featured in several swimwear and lingerie campaigns with Guess. We are thrilled to welcome her back for another campaign with Guess and launch her first swimwear capsule,” he said.

The Icon capsule collection will be available to purchase from the beginning of March (19).

In addition to her gig with Guess, Charlotte also has a string of Hollywood projects lined-up, including a part in upcoming supernatural horror film Fantasy Island alongside Michael Pena and Lucy Hale.

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