Kate Hudson’s boyfriend Danny Fujikawa chose the name for her new fashion venture.
The How to Lose a Guy in 10 Days actress is no stranger to the clothing industry, having launched activewear line Fabletics in partnership with JustFab in 2013 and worked with New York & Company as an ambassador for the clothing brand’s Soho Jeans collection.
In March, Kate also announced she was gearing up to unveil the Happy x Nature line, featuring organic and recycled fabrics, and in a new interview with The Telegraph, she credited her musician beau with dreaming up the name of the label.
‘He said, ‘That’s what people think you are, happy by nature,”‘ she recalled. “And I understand why people would associate me with that idea. The reality is that contentment is a discipline. Happiness is something that we cultivate. But I like the idea that nature can make us happy and can bring us joy. It works on lots of levels.”
The Happy x Nature collection is comprised of floral printed dresses, denim garments, boho-chic dresses, and T-shirts. Kate and the design team are endeavouring for the line to be as eco-aware as possible, right down to the fabric tags and biodegradable bags, as promoting sustainability is very important to the star.
“I love fashion and I always have, but the more you get involved in it, the more you see how irresponsible the industry has been with waste. We’ve spent so long thinking that ‘more’ means more luxurious, when we need to start thinking that simplicity is more beautiful. It’s time to start being more responsible,” the 40-year-old commented.
Elsewhere in the chat, Kate shared that she had named one item in the range – a strapless, tiered dress, after her mother – Hollywood icon Goldie Hawn.
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