Kate Hudson hopes her clothing line Happy X Nature inspires other brands to embrace sustainability.The actress will launch her new evening collection on Wednesday, with the line featuring dresses and jumpsuits made from recycled materials, and in an in…
Kate Hudson hopes her clothing line Happy X Nature inspires other brands to embrace sustainability.
The actress will launch her new evening collection on Wednesday, with the line featuring dresses and jumpsuits made from recycled materials, and in an interview with WWD, Kate confessed that setting an ethical example in the fashion industry has been a challenge.
“I’m hoping that more people in affordable fashion will start to change the way they’re designing and producing clothes. We’re looking to change the way people look at affordable clothes,” the 40-year-old explained to the publication. “We’re producing responsibly. We’re focused on creating a great statement piece with every garment. We approach designing like any other high-end collection. It’s a real challenge and it’s not an easy thing to do. We’re constantly learning.”
Happy X Nature uses responsibly sourced cotton and a fibre formed out of recycled plastic bottles for garments, and ships customer orders in biodegradable bags that decompose within 12 to 18 months.
“I look at it as if I’m no expert, but I really like hanging with (consumers) and being their eyes and ears – the artistic piece of the puzzle. I’m really loving Happy X Nature. I’m excited about my mission and I absolutely love fashion. I think it’s just a blast,” she shared.
And the Almost Famous star is planning on expanding her businesses in an environmentally-friendly manner in the near future, as she takes a step back from Hollywood to focus on her family.
“I’ve never had an ambitious plan. I wanted to sing and dance and act, and I wanted to tell stories. I didn’t realise my storytelling would take me into fashion and other businesses… I’m looking forward to building different businesses that exist on their own and are about conscious consumerism,” the mother-of-three stated.
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Kate Hudson’s boyfriend Danny Fujikawa chose the name for her new fashion venture.The How to Lose a Guy in 10 Days actress is no stranger to the clothing industry, having launched activewear line Fabletics in partnership with JustFab in 2013 and worked…
Kate Hudson’s boyfriend Danny Fujikawa chose the name for her new fashion venture.
The How to Lose a Guy in 10 Days actress is no stranger to the clothing industry, having launched activewear line Fabletics in partnership with JustFab in 2013 and worked with New York & Company as an ambassador for the clothing brand’s Soho Jeans collection.
In March, Kate also announced she was gearing up to unveil the Happy x Nature line, featuring organic and recycled fabrics, and in a new interview with The Telegraph, she credited her musician beau with dreaming up the name of the label.
‘He said, ‘That’s what people think you are, happy by nature,”‘ she recalled. “And I understand why people would associate me with that idea. The reality is that contentment is a discipline. Happiness is something that we cultivate. But I like the idea that nature can make us happy and can bring us joy. It works on lots of levels.”
The Happy x Nature collection is comprised of floral printed dresses, denim garments, boho-chic dresses, and T-shirts. Kate and the design team are endeavouring for the line to be as eco-aware as possible, right down to the fabric tags and biodegradable bags, as promoting sustainability is very important to the star.
“I love fashion and I always have, but the more you get involved in it, the more you see how irresponsible the industry has been with waste. We’ve spent so long thinking that ‘more’ means more luxurious, when we need to start thinking that simplicity is more beautiful. It’s time to start being more responsible,” the 40-year-old commented.
Elsewhere in the chat, Kate shared that she had named one item in the range – a strapless, tiered dress, after her mother – Hollywood icon Goldie Hawn.
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