Lady Gaga casts superfans in lip crayon campaign for Haus Laboratories

Lady Gaga has thanked her superfans for their unwavering support by hiring six of them to star in her new lip crayon campaign for Haus Laboratories.The Bad Romance hitmaker launched her debut beauty line back in September, and to celebrate the recent l…

Lady Gaga has thanked her superfans for their unwavering support by hiring six of them to star in her new lip crayon campaign for Haus Laboratories.

The Bad Romance hitmaker launched her debut beauty line back in September, and to celebrate the recent launch of her Le Monster Matte Lip Crayon, the 33-year-old selected six diehard fans to model the latest addition to her cosmetics collection.

Kareem Rogers, Miah Crans, Catie Gudino, and Brendan Jordan were among those picked after they commented on an Instagram post from Haus Laboratories, and explained how Gaga had changed their life.

“No matter what I do in my career, in the heart of it will always be my fans and their stories,” the Shallow hitmaker told U.S. Elle magazine. “In many ways, this line is because of them and what they have shown me of the world.”

Kareem wants his appearance in the campaign to remind him to “never give up”, and thanked the Grammy-winning singer for allowing him to be “fearless and spread kindness.”

Aspiring musician Miah claimed Gaga had helped her to “live my truth as a proud black trans woman” after transphobic high school students voted her Prom King.

“My profile tells me that I have a life expectancy of 30 years, so Lady Gaga’s music has really inspired me to just live unapologetically and be who I am fearlessly,” she shared.

Elsewhere, social media influencer Brendan credited the A Star Is Born actress with giving him the courage to “pull out that queen energy” and push back against societal gender norms.

“I really felt like she was just the one that understood me and spoke to me,” he added.

The Le Monster Matte Lip Crayon, $18 (£14), is available in 12 shades and can be purchased on Amazon.

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Lady Gaga’s make-up and Sarah Jessica Parker’s backpack make Oprah’s Favorite Things list

Lady Gaga and Sarah Jessica Parker have been given a big business boost after finding their creations on Oprah Winfrey’s Favorite Things wish list for Christmas 2019.The media mogul has just launched this year’s collections of must-haves – and they fea…

Lady Gaga and Sarah Jessica Parker have been given a big business boost after finding their creations on Oprah Winfrey’s Favorite Things wish list for Christmas 2019.

The media mogul has just launched this year’s collections of must-haves – and they feature make-up from Gaga’s Haus Laboratories line and a backpack designed by actress Parker.

Introducing the items, which range from budget to luxury, in an online video, Winfrey asked Gaga to show her how best to apply her make-up and Parker surprised the TV icon by stopping by to model her Carried Away Convertible Samsonite collaboration.

Taking to Instagram following the announcement, the Born This Way singer posted a snap of herself with the 65-year-old and wrote: “@Oprah @OprahMagazine thank u for including @hauslabs on your list of favorite things this year! (sic).”

All 79 items, which also include desserts, sustainable goods and fashion accessories, will be featured in the December 2019 issue of O, The Oprah Magazine.

Among the cosy picks are E-Marie’s Travel Blanket, Intelex’s Plush Slippers, and Echo’s Faux-Fur Pull-Through Scarves, while some of the more interesting selections include the Flywheel Home Bike with Built-in Tablet, the Wolf Gourmet Precision Griddle, Pink Picasso Paint-by-Number Kits, Skeem Design Fireplace Match Cloches, and Truff Hot Sauce.

Meanwhile, Winfrey has given slimwear brand Spanx a huge endorsement after raving about the firm’s new Perfect Black Pants.

“When I first saw these ultraflattering pants, I immediately called Sara Blakely, the founder of Spanx, to applaud her,” she wrote. “In sizes XS to 3X, they have built-in tummy control, so you don’t need to wear compression gear underneath – you’re already Spanxed!”

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Lady Gaga wants Haus Laboratories to break ‘the status quo of beauty’

Lady Gaga created Haus Laboratories to rebel against what society considers to be beautiful. The Bad Romance hitmaker announced in July that she was venturing into the beauty industry with Haus Laboratories, with her first make-up collection comprised…

Lady Gaga created Haus Laboratories to rebel against what society considers to be beautiful.

The Bad Romance hitmaker announced in July that she was venturing into the beauty industry with Haus Laboratories, with her first make-up collection comprised of lip liners, lip glosses, and eyeshadows.

In an interview with Oprah Winfrey for Elle magazine, Gaga explained that she wants to use her brand to rebel against the current standards of beauty in today’s society.

“I felt that I had the platform and had built the foundation around what I stand for, so that when this company came out, it would be a rebellion in a kind way against the status quo of beauty as it is today, which is in many ways on social media, a competition,” she said. “It’s a beauty pageant in a lot of ways. This company exists in an influential space in culture where we say, ‘Our Haus. Your Rules.’ And everyone is welcome – all gender identities…. all gender identities, all racial identities, everyone, every age. This is for everyone.”

The 33-year-old shared that she decided to take the plunge with the company this year because she felt she could dedicate enough time to it.

“I wanted to put everything into it, which I do with everything that I do. I don’t just put a company together, hire a staff, and have them do it. I said this the other night at our launch: ‘My fingerprints are all over this. It’s a crime scene,'” the star continued.

Elsewhere in the interview, Oprah asked Gaga about her quirky, headline-grabbing outfits and asked if she felt pressure to constantly outdo herself. Accordingly, the singer admitted she used to deliberately be shocking and think “What am I going to do next to get people’s attention?” but she recently realised she was on a “greater mission on this Earth than to freak the hell out of people”.

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Lady Gaga’s Haus Laboratories was inspired by her mother

Lady Gaga has credited her mother as the inspiration for Haus Laboratories.The 33-year-old rocked a black crystal beaded gown by Yousef Al Jasmi as she celebrated her new beauty line with a star-studded party at Barker Hangar in Santa Monica, Californi…

Lady Gaga has credited her mother as the inspiration for Haus Laboratories.

The 33-year-old rocked a black crystal beaded gown by Yousef Al Jasmi as she celebrated her new beauty line with a star-studded party at Barker Hangar in Santa Monica, California on Monday night.

Gaga later changed into another outfit created by New York-based designer KAIMIN and gave a 10-minute speech to the crowd about Haus Laboratories, where she paid tribute to her mum Cynthia Germanotta.

“I was first inspired by my mother. She runs the Born This Way Foundation to empower and inspire bravery while we erase the stigma around mental health, and shine a light on its importance,” she explained, according to Entertainment Tonight. “The brain is the second most important organ in the body other than the heart. We have to pay attention to it, and I will bring that attention to you today while we are here, even for make-up.”

Gaga then recalled childhood memories of watching her mother put on cosmetics, describing the ritual a “spiritual experience”.

“Although I always thought my mom was beautiful, even without make-up, I watched her become braver and braver as she put it on every morning before work. When I was growing up, I didn’t always feel beautiful, and sometimes I still don’t feel beautiful… but make-up and my fans, they really changed that for me. I found the same purpose as my mother,” the star touchingly added.

At the event, Gaga also announced two new Haus Laboratories products, including a $25 (£20) replica of the lace face mask she wore during her performance at the Super Bowl Halftime Show in 2017.

“However, I’ve saved the best for last,” she told the audience, before announcing the launch of her Eye Armor Kit, $35 (£28), a type of stick-on eyeliner.

“We created the false eyelashes of eyeliner,” she stated. “It is a wing tip that simply sticks on the edge of any shaped eye for a perfect wing. They’re paired with our Eye-Lie-Ner to fill in your lash line to create the perfect winged tip look in seconds.”

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Lady Gaga wore infamous meat dress to protest controversial U.S. military policy

Lady Gaga wore her infamous meat dress to the 2010 MTV Video Music Awards in protest of a discriminatory U.S. military policy.The controversial act, dubbed Don’t ask, don’t tell (DADT), was introduced by former U.S. President Bill Clinton in 1994 and p…

Lady Gaga wore her infamous meat dress to the 2010 MTV Video Music Awards in protest of a discriminatory U.S. military policy.

The controversial act, dubbed Don’t ask, don’t tell (DADT), was introduced by former U.S. President Bill Clinton in 1994 and prohibited any homosexual or bisexual member of the armed forces from disclosing their sexual orientation.

However, in a new interview with Allure magazine, Gaga revealed that she wore her raw meat dress, created by Franc Fernandez, to the awards ceremony alongside members of the military who had come out.

“I went to that awards show with service people who were discharged from the military because they were coming out or were found out,” she explained. “I wore meat as a representation of the fact that we’re all the same.”

The act was finally repealed by former U.S. President Barack Obama a short time after Gaga’s red carpet protest.

The Born This Way hitmaker recently launched her own make-up line, Haus Laboratories, and wants her brand to be an inclusive champion for the LGBTQ+ community.

“I would like all gender identities to know very clearly that they are included, and never exploited, ever,” the 33-year-old stated. “I want that little boy at home that might like to be called a girl to say, ‘Mommy, I want to wear Dynasty. It’s a Glam Attack.’ And then Mommy goes, ‘Oh, my son wants to be called a girl, and he wants the Glam Attack.’ And then she goes and she gets it for him. And he uses it. And then there’s a bond.

“If I’m not changing people’s lives, what are we doing here?”

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Lady Gaga ‘never felt beautiful’ before she discovered make-up

Lady Gaga “never felt beautiful” until she started wearing make-up.The Bad Romance star covers Allure‘s October Best of Beauty issue, and in a candid chat, the 33-year-old singer/actress revealed cosmetics played a huge part in building her confidenc…

Lady Gaga “never felt beautiful” until she started wearing make-up.

The Bad Romance star covers Allure‘s October Best of Beauty issue, and in a candid chat, the 33-year-old singer/actress revealed cosmetics played a huge part in building her confidence.

“I never felt beautiful, and I still have days that I don’t feel beautiful,” the star shared. “All of the insecurities that I’ve dealt with my whole life from being bullied when I was younger, they come right back up to bite me. Then I put makeup on, and before I know it I feel this superhero within… It gives me those wings to fly.”

In her shoot for the publication, the star wears products from her upcoming Haus Laboratories make-up line, which she previously revealed boasts a “message of self-acceptance”. And speaking about the collection, she confessed she hopes the brand’s ethos will “change people’s lives”.

“I would like all gender identities to know very clearly that they are included, and never exploited, ever,” the Just Dance star added. “I want that little boy at home that might like to be called a girl to say, ‘Mommy, I want to wear Dynasty. It’s a Glam Attack.’ And then Mommy goes, ‘Oh, my son wants to be called a girl, and he wants the Glam Attack.’ And then she goes and she gets it for him. And he uses it. And then there’s a bond.

“I have heard those stories so many times, over and over, for all of the years that I have been in this business. And I want the same thing that I’ve had in my concerts to happen with this company. If I’m not changing people’s lives, what are we doing here?”

The Haus Laboratories collection is available for pre-order online now.

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Lady Gaga ‘not interested’ in making money from Haus Laboratories

Lady Gaga is “not interested” in making money from her first-ever make-up collection, Haus Laboratories.The Grammy Award-winning singer is gearing up to launch her beauty line on Amazon in September. While the Born This Way hitmaker got an investor for…

Lady Gaga is “not interested” in making money from her first-ever make-up collection, Haus Laboratories.

The Grammy Award-winning singer is gearing up to launch her beauty line on Amazon in September. While the Born This Way hitmaker got an investor for the company, Gaga has now insisted she isn’t bothered about the financial side of her business.

“I’m not interested in just building out a giant brand and making a bunch of money and selling it; this is my baby,” the 33-year-old told WWD. “I joke about it with my CEO, Ben Jones, all the time. I’m like, ‘You’re going to be prying this company from my cold dead fingers if you ever want to sell it.'”

Gaga hinted at the possibility of a full make-up collection being released in the near future, but for now, she’s more concerned with ensuring her brand is fully inclusive and represents real beauty.

“I see something happening in the world where I think a lot of people feel a pressure to look a certain type of way,” the A Star Is Born actress explained. “Either to look like someone else or to be so precise with their make-up and look so airbrushed and (perfect on) social media to fit in and to be considered beautiful, and I really want to take that idea, and I want to smash it.”

Haus Laboratories will debut the first three products – RIP Lip Liner, Le Riot Lip Gloss and Glam Attack all-over shimmer powder – on Amazon for fans to pre-order on 15 July.

To start, the items come in a collection format – priced at $49 (£39) for lip gloss, lip liner and shimmer powder – with six different themes.

There is the Haus of Chained Ballerina collection, which Gaga said was inspired by dancers, the Haus of Goddess, Haus of Rockstar, Haus of Dynasty, Haus of Metalhead, and Haus of Rose B**ch.

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Lady Gaga finally unveils Haus Laboratories cosmetics collection

Lady Gaga has officially unveiled plans to launch her own beauty brand in an exclusive partnership with bosses at online retail giant Amazon. The Born This Way hitmaker was first rumoured to be entering the cosmetics industry last year, and on Tuesday…

Lady Gaga has officially unveiled plans to launch her own beauty brand in an exclusive partnership with bosses at online retail giant Amazon.

The Born This Way hitmaker was first rumoured to be entering the cosmetics industry last year, and on Tuesday, she debuted her first promo video for Haus Laboratories on social media.

In the campaign footage, called Our Haus. Your Rules, Gaga declared: “The last thing the world needs is another beauty brand. But that’s too bad. They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself.”

Explaining her decision to partner with Amazon, she told Business of Fashion in a statement: “There are companies that see me, what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do and they’re worried about alienating consumers… They’ll be like, ‘Can you just change half of the equation?’ (which for me is the entire equation) so that we can, ‘Do a deal.’

“The answer is no. No deal. No message of self-acceptance, no deal. This (deal with Amazon) was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.'”

The products set to hit the market in September include make-up kits that combine lip gloss, lip liner, and all-over colour, with the first collection made available in six shade groups.

“Colour is completely transformative – it’s powerful, it’s beautiful, and it’s how I found my voice with make-up,” the 33-year-old shared. “I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself.”

Fans will be able to pre-order the Haus Laboratories range from 15 July, with kits featuring a trio of products priced at $49 (£39).

The superstar’s announcement comes just days after untouched images from the campaign were leaked online.

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Lady Gaga praised for ‘natural’ Haus Beauty campaign after photos leak

Lady Gaga has been praised for using untouched images to promote her make-up line Haus Beauty after photos from the campaign were leaked online.Fans have been eagerly awaiting news of the 33-year-old’s foray into beauty since she trademarked Haus Beaut…

Lady Gaga has been praised for using untouched images to promote her make-up line Haus Beauty after photos from the campaign were leaked online.

Fans have been eagerly awaiting news of the 33-year-old’s foray into beauty since she trademarked Haus Beauty for cosmetics and skincare – under her company name Ate My Heart Inc. – back in February last year, and snaps from the collection were recently leaked on social media.

Instagram account @trendmood1 shared the images, which apparently show the campaign imagery from Gaga’s debut make-up line.

Despite no confirmation from the Born This Way hitmaker if they are the finalised photos for Haus Beauty, Gaga is being praised by fans for refusing to use Photoshop on herself and other models featured in the campaign.

“I love how her promo photos aren’t over edited! You can totally see her natural facial features and her skin’s real texture!” one follower commented, while another fan added: “She sells cosmetics, not Photoshop.”

Four images have been teased so far, with two showing Gaga wearing dramatic make-up with her blonde hair loosely pinned up on her head.

Instagram account Trendmood initially shared the snaps, and revealed that the Haus Beauty line will cover a huge range of products, including make-up, skincare, perfumes, massage oils and self-tan.

Gaga has also reportedly created a Haus Laboratories YouTube channel, but it is not yet known if that is the official page for the beauty collection.

The Oscar-winning songwriter regularly uses #hausbeauty and #hausofgaga hashtags on her Instagram posts, leading fans to suspect she will be dropping Haus Beauty imminently.

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