Heidi Klum has been named as the U.K. celebrity ambassador for vitamin brand, Perfectil.
Back in September, the German model and TV presenter became the face of the British company as they launched in the U.S., and now she will grace ad campaigns for Perfectil across the U.K.
Heidi will be appearing in advertising and social campaigns from mid-July, and she said in a statement announcing her new role that she was proud to be promoting the hair, skin, and nails vitamin.
“I believe in the saying you are what you eat,” the 46-year-old shared. “I love preparing healthy food for me and my family every day. In addition to that I love a multi-vitamin for myself to enhance more beautiful nails, skin and hair. I believe that Perfectil does that for me.”
Tej Lalvani, chief executive officer of Perfectil’s parent company Vitabiotics, said the brand was “thrilled” to be collaborating with the Emmy Award-winning presenter.
“She is the embodiment of inner beauty and the ideal person to communicate our scientific approach to beauty and further expand our consumer base,” the businessman gushed.
There are seven variations of the Perfectil supplement, including Perfectil Plus Skin, Perfectil Plus Hair, and Perfectil Platinum.
It’s been a busy time for Heidi, as she recently began filming her new TV show, Making the Cut, for Amazon Prime Video. After hosting the U.S. competition show Project Runway for a staggering 13 years, the mother-of-four stepped down, along with co-host and mentor Tim Gunn, and the duo created their own fashion design programme.
British supermodel Naomi Campbell, fashion editor Carine Roitfeld, designer Joseph Altuzarra and reality star and House of Harlow 1960 founder Nicole Richie are the four big-name judges on Making the Cut, which will debut in 2020.
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