Bella Hadid fronting Helmut Lang campaign

Bella Hadid has been tapped to star in Helmut Lang’s spring/summer 2020 campaign.Of late, the American model has landed gigs for the likes of Versace, Missoni, and Michael Kors, as well as appeared in shows for Moschino, Max Mara, and Rodarte. Now, Be…

Bella Hadid has been tapped to star in Helmut Lang’s spring/summer 2020 campaign.

Of late, the American model has landed gigs for the likes of Versace, Missoni, and Michael Kors, as well as appeared in shows for Moschino, Max Mara, and Rodarte.

Now, Bella is appearing in the marketing imagery for fashion label Helmut Lang, with the images shot by photographer Ethan James Green and creative directed by Brian Phillips.

The black-and-white visuals stay true to the brand’s minimalist aesthetic, with the 23-year-old only modelling monochromatic clothing.

Styled by Patti Wilson, one snap shows Bella wearing an oversized black leather jacket with matching leather trousers, a classic crop top, statement sunglasses, while another depicts her in a white top with cutouts and black trousers.

For the photoshoot, hairstylist Jimmy Paul opted to style the model’s dark brunette into a straight style with heavy bangs.

And it appears all involved in the project were thrilled with the final result, with Bella writing on Instagram alongside one of the snaps: “Thank you x a billion @ethanjamesgreen @patti_wilson I love you both, pure passion and talent.”

And the post quickly garnered the attention of her celebrity pals, with Anna Dello Russo commenting, “Major”, Dua Lipa writing, “yes yes YES!!!!!” and Elsa Hosk adding: “Sooo sick.”

Ethan has previously shot campaigns for Calvin Klein, Fendi, and Marc Jacobs, and also helmed Helmut Lang’s fall/winter 2017 imagery featuring Dara and Alek Wek.

© Cover Media

Shayne Oliver designs capsule collection for Diesel’s new project

Diesel has tapped Hood By Air’s Shayne Oliver as the first designer for its new Red Tag Project.Hot on the heels of Moncler’s Genius initiative, which has seen eight top designers join the label for eight new lines, Italian label Diesel has announced a…

Diesel has tapped Hood By Air’s Shayne Oliver as the first designer for its new Red Tag Project.

Hot on the heels of Moncler’s Genius initiative, which has seen eight top designers join the label for eight new lines, Italian label Diesel has announced a similar idea.

The brand will be working with influential designers, who will create capsule collections that will be distributed exclusively by selected retailers worldwide.

Oliver has designed 10 looks, which Diesel will debut in Paris on Saturday (03Mar18).

“I love denim’s heritage and its American roots, as well as Diesel’s Italian core,” Oliver said in a statement. “This capsule is really the language of Renzo (Rosso), the brand founder. Refined razor-sharp denim aesthetics that devours the excesses of trendiness.”

Streetwear brand Hood By Air is currently on hiatus, though Oliver has been keeping busy by teaming with other brands, including Helmut Lang and now Diesel.

Talking about the new project, Rosso, explained how each designer will interpret the fashion house’s offerings.

“This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this with the most groundbreaking and radical international designers, like Shayne,” he added. “The new generations are excited and engaged by beautiful products that have a soul and speak the language of today.”

Rosso is no stranger to pushing the boundaries of fashion, and recently set up a Diesel knock-off store in New York’s Canal Street selling genuine garments that looked fake, thanks to the misspelled DEISEL logo splashed across denim, sweatshirts, caps, and T-shirts.

© Cover Media