H&M unveils To All the Boys-themed collection

H&M has dropped a collection inspired by the hit To All the Boys movies.Released on Netflix in 2018, To All the Boys I’ve Loved Before was a massive hit, with teens around the world fascinated by the relationship between Lana Condor’s Lara Jean Covey a…

H&M has dropped a collection inspired by the hit To All the Boys movies.

Released on Netflix in 2018, To All the Boys I’ve Loved Before was a massive hit, with teens around the world fascinated by the relationship between Lana Condor’s Lara Jean Covey and Noah Centineo’s Peter Kavinsky. Its success sparked the sequel To All the Boys: P.S. I Still Love You, which was released in February, and a third film is on the way.

To celebrate the franchise, designers at the Swedish high street retailer have created a limited-edition line that applauds the flick’s “positivity, inclusive representation, and styling”.

“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style,” said Emily Bjorkeheim, H&M’s head of design for Divided. “This new spring collection is our celebration of the romcoms, channelling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif T-shirts.”

The collection is a “love letter” to Lara Jean’s style, and features puff shoulder T-shirts with graphic logos, a bright pink long-sleeved crop top, a bright pink puff shoulder dress with empire waist and ruffled hems, a black body-con dress, and a black floral skirt with a sheer maxi-length overlay.

Items are priced from $8.60 – $19.50 (£6.40 – £14.60).

And to accompany the line, H&M is also launching a digital campaign on Instagram featuring close-up details from the movies and the new range.

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H&M to supply protective equipment for hospitals during coronavirus crisis

H&M is to begin making protective equipment for hospital workers amid the coronavirus crisis.In light of the escalating Covid-19 pandemic around the world, executives at the Swedish high street retailer have announced that they are quickly rearranging …

H&M is to begin making protective equipment for hospital workers amid the coronavirus crisis.

In light of the escalating Covid-19 pandemic around the world, executives at the Swedish high street retailer have announced that they are quickly rearranging their supply chain in order to start manufacturing personal protective equipment (PPE) for hospitals and healthcare workers.

“The coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organisations, trying our best to help in this extraordinary situation,” commented Anna Gedda, head of sustainability at H&M Group. “We see this is as a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.”

Gedda hopes to start delivering as soon as possible. At present, approximately two-thirds of H&M’s stores around the globe have closed in response to government measures enacted to help slow down the spread of the virus. Customers can still shop online in 50 markets.

Elsewhere, executives at other major conglomerates are doing their part to aid hospital workers too, with leaders at Kering and Moet Hennessy Louis Vuitton (LVMH) unveiling plans to supply millions of masks to people in France.

While top fashion designers, such as Prabal Gurung, Christian Siriano, and Brandon Maxwell, are also looking at converting their workshops so they can make medical masks and other PPE for hospital staff in New York.

Since the coronavirus outbreak started in Wuhan, China last December, there have been approximately 424,000 confirmed cases and an estimated 18,900 deaths.

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Tommy Hilfiger and Calvin Klein among designers closing stores over coronavirus fears

Tommy Hilfiger and Calvin Klein are among the high-profile designers closing their stores over growing coronavirus fears.It was announced on Tuesday that PVH Corp., the brands’ parent company, will temporarily shutter all their stores in the U.S. and E…

Tommy Hilfiger and Calvin Klein are among the high-profile designers closing their stores over growing coronavirus fears.

It was announced on Tuesday that PVH Corp., the brands’ parent company, will temporarily shutter all their stores in the U.S. and Europe until 29 March.

“Health and safety remain our top priorities,” chairman and chief executive Manny Chirico said in a statement. “This is an unprecedented and rapidly changing situation to which we will need to continue to adapt.”

Urban Outfitters, Anthropologie and Free People are also among the retailers closing their doors, alongside sportswear giants Nike, Adidas, Under Armour, New Balance, and Vans.

High street giant H&M announced on Tuesday the closure of all its stores in the U.S. and Canada until 2 April, and all employees will receive full pay despite the shutdown.

“H&M’s top priority is maintaining the health and safety of all its colleagues and customers,” the brand said in a statement. “We have been diligently following the latest recommendations made by local governments and the relevant health authorities and have been agile.”

And Tapestry Inc., parent company of brands including Coach, Kate Spade and Stuart Weitzman, have shuttered all their stores across North America and Europe.

While physical stores will be closed, the brands will still be taking orders on their websites.

“We are closely monitoring the situation and taking the appropriate actions to protect the safety of our employees, customers and communities,” chairman and chief executive Jide Zeitlin said in a statement.

There are more than 6,500 cases of Covid-19 in the U.S, with 116 deaths. The virus has infected almost 200,000 people across the world since the outbreak began back in December, and nearly 8,000 people have died.

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Justine Skye designs festival-ready collection for H&M

Justine Skye has partnered with the team at H&M on a festival collection.With major music events like Coachella on the horizon, the singer-songwriter has unveiled the Justine Skye x H&M capsule range in collaboration with designers at the Swedish label…

Justine Skye has partnered with the team at H&M on a festival collection.

With major music events like Coachella on the horizon, the singer-songwriter has unveiled the Justine Skye x H&M capsule range in collaboration with designers at the Swedish label.

The line features bodycon pieces, oversized silhouettes, and a mix of sporty items in soft neon yellow organza and silver metallic.

“With this festival collection, we wanted something that was new and fresh to the festival scene. Usually festival is very boho so we thought the pieces should represent something different,” said Justine. “I’m a big advocate for being comfortable no matter what – that’s how I feel empowered through my look. When you go to a festival, you’re always moving around so I created pieces that were comfortable but still extremely cute and all goes together.”

In addition, the collection also includes biker shorts, crop tops, shorts with panelled details, a cropped metallic shirt, and a nylon windbreaker. When it comes to accessories, Justine has made sure to include her takes on festival essentials such as bucket hats and bandanas.

For the accompanying campaign, the 24-year-old was photographed by Tyler Mitchell, with Ade Samuel in charge of styling.

“It’s been such a fun and creative process working together with Justine Skye for this H&M Festival collection,” added Emily Bjorkeheim, H&M’s Head of Design for Divided. “We wanted to create modern festival pieces with a bit of edge that were easy to mix and match, and with a fun blend of sporty and feminine silhouettes. Adding the soft neon yellow and silver metallic created that eye-popping freshness we were after and now we can’t wait for the festival season to start.”

The Justine Skye x H&M collection will be available in selected stores and online from 12 March.

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Catherine, Duchess of Cambridge dazzles in emerald green at Irish event

Catherine, Duchess of Cambridge stole the spotlight in an emerald green dress at event in Ireland on Tuesday night.The British royal and her husband Prince William have travelled to the Emerald Isle for a three-day visit, where they will make stops in …

Catherine, Duchess of Cambridge stole the spotlight in an emerald green dress at event in Ireland on Tuesday night.

The British royal and her husband Prince William have travelled to the Emerald Isle for a three-day visit, where they will make stops in County Meath, County Kildare, and Galway.

Following a meeting with Irish President Michael D. Higgins, Catherine and William met with guests from across the creative arts, sport, business, and charity sectors at the Guinness Storehouse’s Gravity Bar in Dublin, where the couple ended the night by sipping on a pint.

However, it was the mother-of-three’s dress from U.K. label The Vampire’s Wife that really caught attention. Known as the Falconetti design, the number features a three-quarter length skirt and softly gathered ruffles at the hem. It is priced at $2,042 (£1,595) and currently available for pre-order online.

Catherine, 38, accessorised with Dorato earrings from H&M, a gold clutch from Wilbur & Gussie, and her go-to Manolo Blahnik velvet pointed pumps.

Accordingly, a number of royal followers were quick to praise her fashion-forward ensemble on social media, with one writing, “The Vampire’s Wife, really???! Wow, that seems so out there for her and I love it! And those funky earrings!” while another added: “She looks great! Love the green on her.”

Earlier in the day, Catherine arrived in the Irish capital in another green outfit comprised of a silk floral print pleated dress from Alessandra Rich, a forest green coat from Catherine Walker, a velvet headband from Zara, diamond earrings, and a green suede purse from L.K. Bennett.

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Hailey Bieber keen to branch out into fashion design

Hailey Bieber is interested in trying her hand at fashion design.The 23-year-old first began modelling seriously in 2014 and has since gone on to appear in campaigns for the likes of Ralph Lauren, Guess, H&M, and Levi’s. Hailey is now contemplating th…

Hailey Bieber is interested in trying her hand at fashion design.

The 23-year-old first began modelling seriously in 2014 and has since gone on to appear in campaigns for the likes of Ralph Lauren, Guess, H&M, and Levi’s.

Hailey is now contemplating the next phase of her career, and in a cover interview for the March 2020 issue of Elle magazine, indicated her desire to create clothes.

“I would love to get into designing clothes. I love clothes!” she gushed. “That’s actually one of the main reasons I got into the modelling industry.”

With help from her stylist Maeve Reilly, Hailey has built up a reputation as quite the style chameleon. In addition to rocking glamorous gowns on the red carpet, she is often spotted sporting edgy streetwear looks while off-duty.

“I also want to create comfy athleisure. I love what Rihanna is doing. I think she’s incredible, and her (Fenty) line is great. I also love the Olsen twins. I’ve been a fan since the days of (1999 movie) Passport to Paris,” the model praised of her style inspirations. “It’s the same kind of thing I want to do – make stuff for myself, and if people gravitate toward it, brilliant.”

Elsewhere in the chat, Hailey noted that she would be interested in learning more about medicine if she wasn’t so heavily involved in the fashion world.

“(Previously), I wanted to maybe go to the Fashion Institute of Technology (FIT) and learn about design. In another life, I would have also loved to be a doctor. I’m interested in neuroscience; I love learning about the brain,” she smiled.

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Helena Christensen collaborating with H&M on capsule collection

Helena Christensen has teamed up with H&M on a collection showcasing her photography.Aside from her fashion career, the Danish supermodel is an accomplished photographer, with her work featuring in the likes of Elle and Marie Claire magazines. Now, Hel…

Helena Christensen has teamed up with H&M on a collection showcasing her photography.

Aside from her fashion career, the Danish supermodel is an accomplished photographer, with her work featuring in the likes of Elle and Marie Claire magazines.

Now, Helena has partnered with the designers at the Swedish retailer on the Helena Christensen x H&M capsule line, which features her images of flowers on a range of T-shirts, sweatshirts, and hoodies.

“It’s been a very cool experience collaborating with H&M as I not only have been able to see my photographs come to life on items of clothing but also got to look at them through my lens as I shot the campaign images,” she said. “I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine.”

The items are made from white, black and grey marl fabrics, allowing the pastel shades of Helena’s portraits to be the focus.

In addition, the 51-year-old also shot the accompanying campaign imagery, and Maria Ostblom, head of womenswear design at H&M, couldn’t be more thrilled with the final result.

“We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon,” the designer said. “And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge.”

The Helena Christensen x H&M collection will drop on 30 January.

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Indian designer Sabyasachi Mukherjee collaborating with H&M

Celebrated Indian designer Sabyasachi Mukherjee is collaborating with the team at H&M on a line.Since launching his label Sabyasachi in 1999, the fashion star has built up a reputation for his costumes for Bollywood films and stunning red carpet outfit…

Celebrated Indian designer Sabyasachi Mukherjee is collaborating with the team at H&M on a line.

Since launching his label Sabyasachi in 1999, the fashion star has built up a reputation for his costumes for Bollywood films and stunning red carpet outfits, with his celebrity clients including the likes of Renee Zellweger and Reese Witherspoon.

However, Mukherjee is to offer fans around the world access to his designs via a collection for the Swedish high street retailer.

“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” he commented. “Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ready-to-wear and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”

Named Wanderlust, the Sabyasachi x H&M collaboration will include items for men and women, as well as accessories. Pieces will take cues from India’s rich textile, craft and history, and mix modern and traditional silhouettes.

And Ella Soccorsi, H&M’s concept designer at collaborations and special collections, anticipates huge interest in the range.

“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning that it permanently altered the fashion and design landscape of the country,” she added.

The Sabyasachi x H&M collection will be available to purchase from H&M stores and the label’s website on 16 April.

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Billie Eilish teams with H&M on merch collection

Billie Eilish has collaborated with H&M on a line of fashion merchandise.The Bad Guy singer is known for her edgy aesthetic, often wearing baggy trousers and long T-shirts for her concerts.Now, Billie has teamed with designers at the Swedish high stree…

Billie Eilish has collaborated with H&M on a line of fashion merchandise.

The Bad Guy singer is known for her edgy aesthetic, often wearing baggy trousers and long T-shirts for her concerts.

Now, Billie has teamed with designers at the Swedish high street retailer on a range, with pieces featuring oversized silhouettes and her official logos.

“We’re super excited about this merch collection drop,” said Emily Bjorkheim, H&M’s Head of Design Divided. “Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well.”

The collection is comprised of long, boxy T-shirts, hoodies, sweatshirt dresses, joggers and T-shirt dresses in a colour palette of cream, black, pale green and pops of neon green. Accessories include beanies, bucket hats, socks and a belt bag.

According to an H&M representative, all items were manufactured from materials sourced in a more sustainable way.

In addition, the accompanying campaign includes work by 3D make-up artist Ines Alpha, from the main visuals to an exclusive Snapchat filter.

“I’m trying to push the boundaries of beauty and make-up by trying to offer more possibilities for self-expression. And with 3D it’s pretty much endless – for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world,” she added. “Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with.”

The Billie Eilish merch collection is now available to buy from H&M boutiques around the world and online.

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Johanna Ortiz teaming with H&M on fashion collection

Johanna Ortiz is collaborating with designers at H&M on a fashion collection.The Colombian designer has built up a reputation for her use of feminine silhouettes and vibrant hues, with celebrity fans including Mandy Moore and Jennifer Garner. Now, Ort…

Johanna Ortiz is collaborating with designers at H&M on a fashion collection.

The Colombian designer has built up a reputation for her use of feminine silhouettes and vibrant hues, with celebrity fans including Mandy Moore and Jennifer Garner.

Now, Ortiz has announced that she is working alongside the design team at the Swedish high street retailer, with the collection to be comprised of several elegant day-to-night options.

“The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia,” she said. “The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration.”

An exclusive pre-drop of four dress styles will be unveiled in select stores and on H&M’s website on 3 December. The garments feature exotic floral prints from Ortiz’s archive – Wild Roses, Orchid Paradise, Cacatua, and Coquelicots – with the colour palette heavy on warm yellow, dusty pink, forest green, and coral-infused dark brown shades.

“Discovering the world of Johanna Ortiz’s exuberant design, her use of colour and her exceptional flair for dramatic silhouettes has been a great experience for the whole design team. They have been working closely with Johanna throughout the whole process, enjoying her extraordinary hospitality in her beautiful home in Cali,” added Maria Ostblom, head of womenswear design at H&M. “We are thrilled to be able to celebrate Colombia’s rich history and craftsmanship and to bring Johanna’s signature happiness-inducing designs to the H&M customer.”

The main Johanna Ortiz x H&M collection will drop in March 2020.

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