H&M has dropped a collection inspired by the hit To All the Boys movies.
Released on Netflix in 2018, To All the Boys I’ve Loved Before was a massive hit, with teens around the world fascinated by the relationship between Lana Condor’s Lara Jean Covey and Noah Centineo’s Peter Kavinsky. Its success sparked the sequel To All the Boys: P.S. I Still Love You, which was released in February, and a third film is on the way.
To celebrate the franchise, designers at the Swedish high street retailer have created a limited-edition line that applauds the flick’s “positivity, inclusive representation, and styling”.
“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style,” said Emily Bjorkeheim, H&M’s head of design for Divided. “This new spring collection is our celebration of the romcoms, channelling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif T-shirts.”
The collection is a “love letter” to Lara Jean’s style, and features puff shoulder T-shirts with graphic logos, a bright pink long-sleeved crop top, a bright pink puff shoulder dress with empire waist and ruffled hems, a black body-con dress, and a black floral skirt with a sheer maxi-length overlay.
Items are priced from $8.60 – $19.50 (£6.40 – £14.60).
And to accompany the line, H&M is also launching a digital campaign on Instagram featuring close-up details from the movies and the new range.
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