Sofia Richie gearing up to launch fashion line

Sofia Richie is looking to make a splash in the fashion world with her own line.The model and influencer, who is the youngest daughter of music icon Lionel Richie and his ex-wife Diane Alexander, has steadily been pursuing her own career and landed cam…

Sofia Richie is looking to make a splash in the fashion world with her own line.

The model and influencer, who is the youngest daughter of music icon Lionel Richie and his ex-wife Diane Alexander, has steadily been pursuing her own career and landed campaigns for brands including Tommy Hilfiger, Michael Kors, and Chanel.

Now, Sofia has announced that she is making her own clothing collection, to be named Sofia Stone.

“I finally feel like I’m at the point in my life where I have so many creative ideas that I want to share and I’m bottled up,” she said in an interview with WWD. “Over the years, buying so many clothes and seeing what I liked and didn’t like and being in the modelling industry, I was around so many designers and I always took notes and tips from them. It came easily and I knew all the little things I wanted and didn’t want.”

To create the line, Sofia has partnered with LA Collective – the company founded by Jaynee and Karl Singer in 2015 with the aim of building brands for individuals across the fashion and lifestyle arenas. LA Collective also oversees model Alexis Ren’s activewear label Ren Active, Los Angeles-inspired sportswear brand Vita LA, and reality TV star Morgan Stewart’s clothing line TLA by Morgan Stewart.

A teaser image of one of Sofia’s designs depicts a model sporting a pair of wide-legged tailored trousers with a crop top, with the 11 other items in the range to include bodysuits and suits.

And while the 20-year-old, who is dating TV personality Scott Disick, comes from a stylish family, with her adoptive sister Nicole Richie having launched her House of Harlow 1960 in 2008, she credits her clothing designer mum Diane for inspiring her to pursue the idea.

“We all have very different styles in my family, but she definitely was the person that made me interested the most in fashion,” the starlet shared of her mother.

Pieces from the Sofia Stone line will be priced under $80 (£60) and are set to be available to buy in August (19).

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Gwyneth Paltrow teams with Lilly Pulitzer on Goop line

Gwyneth Paltrow has co-designed a five-piece collection with Lilly Pulitzer for Goop.Goop, Gwyneth’s lifestyle company, is no stranger to teaming up with big-name brands, working with Christian Louboutin, Stella McCartney and Nicole Richie’s House of H…

Gwyneth Paltrow has co-designed a five-piece collection with Lilly Pulitzer for Goop.

Goop, Gwyneth’s lifestyle company, is no stranger to teaming up with big-name brands, working with Christian Louboutin, Stella McCartney and Nicole Richie’s House of Harlow 1960 in the past.

Now, American brand Lilly Pulitzer is getting the Goop treatment.

“I felt so inspired looking through Slim Aarons’ photos of these glamorous, elegant women dressed in Lilly Pulitzer. The opportunity to reinvent the aesthetic has been a lot of fun,” Gwyneth said in a statement, referencing photographer Slim’s images of Rockefeller and Vanderbilt women wearing Lilly Pulitzer.

Working with Mira Fain, Lilly Pulitzer’s executive vice president of product design and development, Gwyneth came up with the Kiss Kiss print, a swirly pink and white design, which features across all five pieces, including the Paltrow Blouse, Gwyneth Stretch Shift Dress, Lilly Maxi Skirt, Palm Beach Silk Maxi Dress and the Palm Beach Tote.

“This was an exciting and fun creative collaboration. We were delighted to work with Gwyneth Paltrow and the talented Goop team and bring to life a capsule collection that highlights the best of both brands” Mira said. “While designing the collection, we were thrilled to hear Gwyneth share her memories of wearing Lilly Pulitzer during the summer visits to The Hamptons.”

Prices range from $398 (£303) for the silk maxi to $88 (£67) for the tote.

The Goop x Lilly Pulitzer collection is available online, at Goop’s Sag Harbor pop-up in The Hamptons, New York, and in Lilly Pulitzer stores across America.

Lilly Pulitzer, Inc. was founded by late socialite and designer Lillian Pulitzer Rousseau in 1959.

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Why Nicole Richie took House of Harlow 1960 online

Nicole Richie teamed up with online retailer Revolve because the Internet is where her target audience prefers to shop.Nicole launched House of Harlow 1960 a decade ago. The label started out as a jewellery brand but it has now evolved to include ready…

Nicole Richie teamed up with online retailer Revolve because the Internet is where her target audience prefers to shop.

Nicole launched House of Harlow 1960 a decade ago. The label started out as a jewellery brand but it has now evolved to include ready-to-wear, with the clothes sold exclusively in collaboration with Revolve.

Fans originally were able to snap up items in department stores, but Nicole, who has children Harlow and Sparrow with husband Joel Madden, decided to move everything online to fit in with her customers’ shopping habits.

“This business has changed. The world has changed over the past 10 years, which is how long I’ve been in this. For me, this was a pretty simple decision because that’s where my customer is,” she told Forbes. “You have to know where your customers are. And online is where they are.”

As well as focusing her attention on where House of Harlow shoppers like to browse and buy, the 36-year-old is also very aware of making sure her brand stays true to its roots.

Nicole explained to Forbes how important it is not to be influenced by other labels.

“In this industry, you constantly have to fight for your signature and your DNA in your brand. It is so easy to get lost in other people’s versions of what your brand should look like,” she shared. “It’s like constantly exercising and being almost aggressive in protecting your brand so that anyone can look at a piece that you have designed and say, ‘Okay, I know who created that.'”

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