Liam Payne will never repeat ‘militant’ diet he adopted prior to Hugo Boss campaign

Liam Payne will never go back on the “militant” diet and workout regime he adopted prior to his racy Hugo Boss underwear campaign.The Get Low hitmaker showcased his impressive physique when he stripped off for the nearly nude ads with Victoria’s Secret…

Liam Payne will never go back on the “militant” diet and workout regime he adopted prior to his racy Hugo Boss underwear campaign.

The Get Low hitmaker showcased his impressive physique when he stripped off for the nearly nude ads with Victoria’s Secret Angel Stella Maxwell last year.

And not only would he train every single day in the lead-up to the photoshoot, but he also counted calories and abided by a restricted eating plan.

“I wouldn’t rule out doing another campaign but I wouldn’t want to repeat that diet,” Liam told U.K. newspaper The Sun. “I had to eat five meals a day, and drink 1,200-calorie protein shakes almost every hour – to pile on loads of weight.

“Then you have to train hard every day. I call it fish month because white fish was the only thing I was allowed to eat for four weeks. But it works!”

Liam also noted that the gruelling fitness regime distracted him too much from his music and revealed that he had to put his songwriting on hiatus because he couldn’t concentrate.

“It was difficult to separate that lifestyle from everything else. When you’re in creative mode, you want to create, you want to be a bit of a slob and be in this chill zone. But that was so militant – I was counting calories and thinking about food and diet all the time. Now my life is balanced,” the 26-year-old explained.

While the former One Direction singer was the envy of his friends when he appeared in the Hugo Boss ads with stunning model Stella, there was one woman in his life who was distinctly unimpressed with the racy campaign.

“(My mum) saw the shots just before they came out and obviously there’s some very raunchy ones of me and Stella,” Liam recalled. “She was like, ‘What’s that?’ and saw Stella draped across me in this picture and then she hit me around the earhole.”

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Hugo Boss welcomes British comedian to the ‘family’ following name change

A Hugo Boss representative has responded to comedian Joe Lycett’s decision to change his name as means of protesting the company’s treatment of small businesses.Lawyers for the German fashion label, which is often stylised as Boss, have sent cease-and-…

A Hugo Boss representative has responded to comedian Joe Lycett’s decision to change his name as means of protesting the company’s treatment of small businesses.

Lawyers for the German fashion label, which is often stylised as Boss, have sent cease-and-desist letters to numerous organisations which use “boss”, or similar, in their names. Accordingly, Joe has claimed the move has cost the companies, “thousands in legal fees and rebranding”.

Fighting back against the efforts, the British funnyman legally changed his name to Hugo Boss via deed poll earlier this week.

But in response, a spokesperson for the brand insisted: “We welcome the comedian formerly known as Joe Lycett as a member of the Hugo Boss family.”

They also clarified their position when it comes to trademarks.

“As he will know, as a ‘well-known’ trademark (as opposed to a ‘regular’ trademark) Hugo Boss enjoys increased protection not only against trademarks for similar goods, but also for dissimilar goods across all product categories for our brands and trademarks BOSS and BOSS Black and their associated visual appearance,” the representative added.

Explaining their dispute with brewery company Boss Brewing from Swansea in Wales, they explained executives of the company “approached them to prevent potential misunderstanding regarding the brands BOSS and BOSS Black, which were being used to market beer and items of clothing.”

“Both parties worked constructively to find a solution, which allows Boss Brewing the continued use of its name and all of its products, other than two beers (BOSS BLACK and BOSS BOSS) where a slight change of the name was agreed upon,” the statement continued. “As an open-minded company we would like to clarify that we do not oppose the free use of language in any way and we accept the generic term ‘boss’ and its various and frequent uses in different languages.”

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Emma Roberts and Laura Harrier fronting BOSS Alive fragrance campaign

Emma Roberts and Laura Harrier have been tapped to front the campaign for the new BOSS Alive fragrance.Executives at BOSS Parfums have selected the Hollywood duo, alongside Brazilian star Bruna Marquezine and Agents of S.H.I.E.L.D. actress Chloe Bennet…

Emma Roberts and Laura Harrier have been tapped to front the campaign for the new BOSS Alive fragrance.

Executives at BOSS Parfums have selected the Hollywood duo, alongside Brazilian star Bruna Marquezine and Agents of S.H.I.E.L.D. actress Chloe Bennet, as the face of the new perfume. Designed to represent the “modern, multifaceted face of the BOSS woman,” the marketing imagery depicts the women posing casually in a range of black and white outfits.

“As an actress, I’m used to playing a character so it was liberating to be myself for this campaign,” said Emma, 28, of the experience. “I felt so confident while we were shooting and there’s really no better feeling than that.”

While Spider-Man: Homecoming actress Laura noted that she particularly enjoyed working alongside female talent both behind and in front of the camera.

“It’s great to be a part of a project that is completely female driven. I love the idea of all these innovative forces coming together to create something new,” the 29-year-old shared.

The BOSS Alive scent features top notes of sparkling apple and plum, a powerful floral heart of jasmine sambac, and a contrasting base that fuses woody notes with vanilla absolute.

And Chloe, 27, is thrilled to be working with a brand that embraces inclusivity.

“The other campaign talents are all awesome and working together is great because we all have so much in common, and yet, are so different at the same time. Any young woman can look up to any one of us and see themselves in a different part of each of us,” she added.

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HUGO unveils capsule collection inspired by David Bowie

Fashion brand HUGO has unveiled a capsule collection inspired by the late David Bowie.The British singer-songwriter, who died at the age of 69 in 2016, was as well known for his edgy personal style as for his bold costume choices. Now, designers at th…

Fashion brand HUGO has unveiled a capsule collection inspired by the late David Bowie.

The British singer-songwriter, who died at the age of 69 in 2016, was as well known for his edgy personal style as for his bold costume choices.

Now, designers at the label have released the limited-edition HUGO Loves Bowie line, which includes pieces for men and women.

“David Bowie was a rebel spirit who lived life on his own terms,” said Bart de Backer, senior head of design for HUGO Menswear. “This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share.”

The range is centred on a palette of black, white, and red, with some items featuring album artwork.

Bowie’s Berlin Trilogy, a body of work inspired by the German capital and consisting of the albums Low, Heroes, and Lodger, is referenced throughout the collection, with one sweatshirt paying homage to his 1977 album Heroes and including photographs of the Starman hitmaker shot for the album’s cover by Masayoshi Sukita.

There are also accessories and T-shirts printed with the original slogan used to promote the album: “Tomorrow belongs to those who can hear it coming.”

“HUGO is a brand whose DNA is closely linked to popular culture – especially music. Music will remain a source of inspiration for the brand and will continue to influence the collections going forward,” a company representative added.

The HUGO Loves Bowie collection is now available to purchase from HUGO stores, online, and selected partner retailers worldwide.

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Liam Payne trained hard to get in shape for Hugo Boss underwear campaign

Liam Payne spent 90 per cent of his time in the gym over the past year to prepare for his Hugo Boss shoot.The Strip That Down hitmaker recently shot a sizzling partially nude ad campaign for Hugo Boss underwear, something the 26-year-old had dreamed of…

Liam Payne spent 90 per cent of his time in the gym over the past year to prepare for his Hugo Boss shoot.

The Strip That Down hitmaker recently shot a sizzling partially nude ad campaign for Hugo Boss underwear, something the 26-year-old had dreamed of to motivate himself while in the gym.

“Before we landed the deal with Hugo I’d gone into my gym and said, ‘I’m going to get an underwear commercial.’ I just wanted to do it; I knew I could do it. And then it actually happened! And I worked my a*s off and I’m still hitting the gym: I didn’t realise once you get on that thing you can’t really turn it off,” he told GQ Hype magazine.

The father-of-one revealed that he was at the gym for “90 per cent” of his time in an effort to look super ripped for the shoot with model Stella Maxwell, and the results have given him more self-confidence.

“It’s been a lot of training and being an athlete and working out – it became 90 per cent of my job for the best part of a year leading up to that shoot, which was crazy,” he explained. “Come 2019 everyone’s a lot more open about body image and I wanted to get in shape. Not to show off my body to anyone else, I just knew that’s what would give the confidence on set. I didn’t want to arrive not ready and not looking like I’d worked hard to get there.”

The former One Direction singer also opened up on his decision to go sober for a year, confessing it was hard on his social life.

“I was the biggest recluse on the planet. I would get up at 5am and go running in the park, but at night I would be in bed by 7pm. Is that a way to live your life?” he candidly shared.

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Stella Maxwell and Liam Payne star in racy Hugo Boss campaign

Stella Maxwell and Liam Payne have stripped off for a racy new Hugo Boss underwear campaign.Former One Direction star Liam was announced as a celebrity brand ambassador for the German fashion house back in May, and a short time later, unveiled his debu…

Stella Maxwell and Liam Payne have stripped off for a racy new Hugo Boss underwear campaign.

Former One Direction star Liam was announced as a celebrity brand ambassador for the German fashion house back in May, and a short time later, unveiled his debut Hugo x Liam Payne line.

Now, Liam has teamed up with bosses at Hugo on another campaign, this time to promote a range of bodywear, with the imagery shot by Mert Alas and Marcus Piggott.

One snap shows the singer lying on a bed in just his underwear with Stella behind him completely nude, with just a sheet protecting her modesty, while another photo depicts Liam naked with the topless model on top of him.

And the British singer has admitted he required a little liquid courage in preparation for the risque photoshoot.

“There was a lot of tequila involved for this shoot,” he said in an interview with GQ Hype magazine. “(The photoshoot) ended up being a lot more naked than I thought it was – and for her as well. She was also naked. And I was just, you know, ‘Don’t look!’ She was naked behind me and I was thinking, ‘Liam, don’t look whatever you do.'”

However, Liam also confessed that his mother wasn’t immediately pleased when she first saw the provocative pictures.

“It was a lot of fun to shoot but my mum wasn’t best pleased. There’s this really raunchy shot of me and Stella, and I showed my mum,” the 26-year-old smiled. “She took one look at it and gave me a clip round the ear. All I was thinking was, ‘I better not tell her about the London buses!'”

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Liam Payne signs on as latest Hugo Boss ambassador

One Direction star Liam Payne has been named the latest celebrity brand ambassador for Hugo Boss. The singer is fronting a campaign for the label’s new collection geared towards younger fashion lovers, and the 25 year old will work closely with creati…

One Direction star Liam Payne has been named the latest celebrity brand ambassador for Hugo Boss.

The singer is fronting a campaign for the label’s new collection geared towards younger fashion lovers, and the 25 year old will work closely with creative director Peter Deirowski to develop the forthcoming line Hugo x Liam Payne.

Payne, who will appear in a series of ads shot by fashion photographers Mert & Marcus, has grown to enjoy expressing himself through fashion, particularly pieces for the brand.

“Fashion has slowly crept up on me,” the One Direction star tells Women’s Wear Daily. “I knew if I wanted to do something in fashion it should be with Hugo. They design clothes that guys like me want to wear. Fashion started out as a hobby for me, but I’m loving being part of the creative process.”

The singer is also looking forward to stripping off to showcase new swimwear looks.

“This is a very body-conscious world,” he adds. “I’ve been training a lot lately, but I’ve always done that, so we’ll see how it goes.”

Despite his initial worries when it came to the new venture, Payne was relieved when Deirowski and his team guided him through the process.

“I thought, ‘How am I going to design clothes?’” Payne shares, revealing Deirowski and his team brought him their initial ideas for the collection and asked for his input. And the creative director is just as enthusiastic about the collaboration.

“Liam is not only a very talented musician, he’s also got great style,” he says. “This type of creative partnership is something we’ve never done before and we can’t wait to show everyone what we’ve been working on behind the scenes.”

The partnership marks the first apparel campaign from the brand to be fronted by a celebrity, with Jared Leto and Zac Efron previously fronting fragrance ads.

The new items Liam helped design will be unveiled during Berlin Fashion Week in Germany with a presentation and concert planned for July (19).

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Chris Hemsworth has curated a collection of ‘Thor-sized’ suits

Chris Hemsworth has had to buy a number of larger suits in order to accommodate his “Thor size.”The actor has portrayed the Marvel character since 2011, and will be seen reprising his Norse god role in Avengers: Endgame next year (19). Chris is require…

Chris Hemsworth has had to buy a number of larger suits in order to accommodate his “Thor size.”

The actor has portrayed the Marvel character since 2011, and will be seen reprising his Norse god role in Avengers: Endgame next year (19). Chris is required to undergo a significant physical transformation in order to play the part, with a diet and workout plan that allows him to gain over two stone in weight by the time he begins filming. However, this means he’s had to take his changing figure into account when putting his wardrobe together.

“When I was shooting for Avengers 4, I was a little bigger than I normally would be,” the 35-year-old explained in an interview with British GQ. “I have suits in a lot of sizes. Some are for my normal weight and the others are for my Thor size.”

Though the Australian star is often seen dressed in suave suits on the red carpet, his typical uniform is far more casual and sees him kitted out in T-shirts and shorts appropriate for his beachside home.

“I love a good suit for a red carpet event, because I don’t have to spend all of my days in one,” he smiled. “A tailor is key. I have greater confidence when a suit fits me.”

And Chris, who is a Boss Bottled ambassador for Hugo Boss, is adamant that a good fragrance is key to pulling together any great outfit, and added he often listens to his wife Elsa Pataky’s recommendations.

“I love a fragrance,” the Ghostbusters star insisted. “It’s like putting on a great suit. It makes you feel confident and gives you a different energy. I usually choose a fragrance that Elsa likes. She loves Boss Bottled; apple strudel – the inspiration for the scent – is her favourite food.”

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David Gandy is a first-time father

David Gandy and his girlfriend Stephanie Mendoros have become parents to a baby girl.The couple welcomed their first child Matilda last week (ends02Dec18), and David took to Instagram on Wednesday (05Dec18) to share the happy news with his followers. “…

David Gandy and his girlfriend Stephanie Mendoros have become parents to a baby girl.

The couple welcomed their first child Matilda last week (ends02Dec18), and David took to Instagram on Wednesday (05Dec18) to share the happy news with his followers.

“Daddy, Dora and new addition Matilda out for our first dog walk together this morning,” he wrote alongside a sweet close-up snap of him and his daughter, who is wrapped up in his grey hoodie. “Gorgeous Baby Matilda was born last week, both mother and baby doing incredibly well. Only worrying thing is I’m now totally out numbered (sic) by females in my house!”

Though he didn’t share a glimpse of the infant’s face, baby Matilda can be seen wearing a cute pink woolly hat.

Reports of Stephanie’s pregnancy first emerged in June, and David previously told Mail Online that they were “both thrilled” to be starting a family.

“Absolutely delighted,” the 38-year-old beamed. “It’s our first. It’s all very new to us. We’re taking every day and week as it comes. It should be fun.”

He claimed that neither he nor Stephanie, a barrister, were aware of the baby’s gender and had no intention of finding out before the birth, while the fashion star – who has previously posed for Dolce & Gabbana and Hugo Boss – also planned to ease up on his schedule in order to accommodate the new arrival.

“I’ll slow down a little bit. A November birth means there’s a break in the run-up to Christmas,” he explained.

David and Stephanie have been dating for two years and will raise Matilda at their home in Fulham, London.

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Hugo Boss partners with Jeremyville on holiday capsule

Hugo Boss has teamed up with artist Jeremyville to create this year’s holiday capsule collection.The brand commissions an artist every year to help create a collection in honour of Chinese New Year and the holiday season, and most recently tapped Julia…

Hugo Boss has teamed up with artist Jeremyville to create this year’s holiday capsule collection.

The brand commissions an artist every year to help create a collection in honour of Chinese New Year and the holiday season, and most recently tapped Julian Meagher to welcome in 2018’s Year of the Dog with a range based around a dog in the driver’s seat of a racing car.

For year (19), Year of the Pig, Hugo Boss has recruited New York-based Jeremyville, who has offered up a colourful cityscape which incorporates an array of characters, including pigs.

The prints feature on bags and shoes, as well as apparel such as dress shirts, sweatshirts, tees and bombers. Additionally, customers are able to purchased figurines and iPhone cases featuring the design.

Creative director Ingo Wilts admitted to WWD that the initial concept “was a little bit challenging. How can we do Hugo Boss and a pig in a fun way?”

However, the label is pleased with the final results of their collaboration with Jeremyville.

“It’s a nice collaboration,” he added. “We’re quite happy.”

The holiday capsule offers pieces for men and women, as well as unisex garments. Everything from the collection will launch in Hugo Boss’s retail stores globally from 7 November (18), and as well as displays in store windows and throughout the label’s social channels, there will also be videos to accompany the launch.

However, now that Hugo Boss’s 2019 project is complete, Wilts is already looking to next year.

“We’re working on 2020 now. It’s the year of the rat, so that should be interesting,” he smiled.

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