Zandra Rhodes is to collaborate with bosses at Swedish furniture giant IKEA on a line of homeware products.
The British designer, who is known for her bold prints and quirky style, has teamed up with executives at the retail company to explore “pattern and colour” and discover what products can be created “when colourful fashion prints, inspired by local pattern cultures from across the globe, are put into the home context.”
In a statement, Rhodes said she was excited to bring her signature aesthetic to a whole new realm of design.
“I initially started my career as a textile designer, studying Printed Textile Design at The Royal College of Art in London. Pattern and colour have always been two mediums synonymous with my work and are mostly associated with my fashion designs,” the 78-year-old commented. “What a fabulous opportunity to re-imagine my designs into homeware products working with the world’s leading furniture retailer and icon, IKEA. I hope to bring my passion for textiles, print and colour to this global market drawing inspiration from my distinctive style and love of travel. What an exciting adventure for The House of Zandra Rhodes!”
Nils Larsson, Creative Leader at IKEA Range and Supply, added that Rhodes was the perfect choice for the project because of her creative reputation.
“We want to explore how to make textile prints and patterns more contemporary and connected to local cultures. And who better to do this together with, than the experienced, ultra-creative fashion designer Zandra Rhodes?” he asked.
Rhodes isn’t the first designer to work with the company – Louis Vuitton menswear designer Virgil Abloh recently produced a range of artworks intended to be used as rugs, wall hangings or art pieces.
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