Irina Shayk and Reece Nelson have been selected to front Burberry’s latest campaign.
Bosses at the British heritage brand dropped the new marketing imagery on Thursday, with one image showing the Russian supermodel styled in a bubblegum pink silk crepe de chine dress in exaggerated proportions. The look is accessorised with the new patent leather TB Bag and the pale pink version of the B Motif sunglasses.
Another snap sees Irina posing in a black leather jacket and holding a large black bag with gold hardware, while in the accompanying video advertisement, she and Reece exchange a series of compliments about one another.
Of the concept, creative director Riccardo Tisci explained that he wanted to explore the idea of “duality”.
“I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity,” he commented.
Tisci’s decision to unveil a pre-fall collection comes just days after leaders at several other major fashion labels have decided to discontinue seasonal drops amid the coronavirus crisis.
Michael Kors will no longer be releasing pre-fall or resort lines, and won’t be taking part in the upcoming New York Fashion Week presentations, while Marc Jacobs has indicated he will only be producing two collections per year in the future.
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