Success caught legendary designer Giorgio Armani “almost by surprise”.
The style stalwart founded his namesake label in 1975 and has become one of the most respected names in the industry.
Sharing his advice, along with an impressive list of other fashion heavyweights, for budding designers in a piece for i.D, Armani urged new talent to really understand what consumers want from their clothes.
“I started my adventure in fashion with such enthusiasm and with the belief of having something authentic and personal to say. Initially, I had no real expectations: success nearly caught me by surprise, convincing me that my intuition was correct,” he confessed. “That enthusiasm is still with me: it’s my strength. Today, the scenario is much more complex. Making an impact requires maximum engagement, as the competition is fierce. To a new designer, I would suggest an in-depth exploration of people’s needs and a consistent response to these needs, whilst creating their own style. It takes patience, determination and absolute dedication, but this is the only way to tackle the industry today without giving up and being distracted by what others are doing.”
Other designers to share their pearls of wisdom were Stella McCartney, who encouraged newbies to stick to their guns, Isabel Marant, who advised having a precise style, and Jeremy Scott, who warned not to place your happiness on the opinions of others.
As for Victoria Beckham, she said learning from others is invaluable.
“The fashion industry can be daunting, so take any opportunity you can to learn from others, whether that’s through education, internships or assisting,” she commented. “When taking that first step in your career it’s so important to surround yourself with experts in your field that you can learn from.”
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