Guess to close 100 stores amid coronavirus crisis

Guess is set to close 100 stores around the world over the next 18 months.The fashion brand, which has recently launched collections fronted by stars like Jennifer Lopez and J Balvin, was forced to temporarily shutter boutiques amid the coronavirus cri…

Guess is set to close 100 stores around the world over the next 18 months.

The fashion brand, which has recently launched collections fronted by stars like Jennifer Lopez and J Balvin, was forced to temporarily shutter boutiques amid the coronavirus crisis earlier this year. But during a conference call announcing Guess’ first quarter results on Wednesday, chief executive officer Carlos Alberini admitted the Covid-19 pandemic was having a major impact on the business and some shops in North America and China wouldn’t be reopening.

“Our plan is to close about 100 stores globally over the next 18 months and they’re primarily in North America and in China. Just to give you an idea, between February and May, we have closed 42 stores in China,” he said. “So, there is a significant opportunity for us to really optimize our portfolio there and we have a few more to go between now and the next few months. And in the case of North America, we have a lot of lease expirations too that gives us a lot of flexibility.”

At present, Guess has all of its stores open in Asia, as well as around 400 boutiques in Europe and over 180 stores in the U.S. and Canada.

And while the fashion industry is facing a difficult few months, Alberini is confident Guess will pull through the crisis.

“I couldn’t be more proud of our teams around the world as they acted decisively, quickly and strongly to control what could be controlled and demonstrated a level of commitment, leadership and empathy that is unparalleled. Our top priority has been the safety and wellbeing of our associates, customers and the communities we serve,” the executive added. “I fully expect to be on the other side of this crisis with a more efficient business model.”

© Cover Media

J Balvin unveils colourful Colombia-inspired Guess collection

J Balvin has dropped a vibrant Colombia-inspired fashion collection for Guess.The Colombian reggaeton superstar previously teamed up with designers at the U.S. fashion house on two capsule lines, and is now gearing up to unveil another range comprised …

J Balvin has dropped a vibrant Colombia-inspired fashion collection for Guess.

The Colombian reggaeton superstar previously teamed up with designers at the U.S. fashion house on two capsule lines, and is now gearing up to unveil another range comprised of items for men, women, and children.

Inspired by his album Colores, released in March, the clothing is influenced by the culture of his home city of Medellin.

“To have this huge global campaign with Guess, spotlighting the vibrancy of the people and culture of Medellin, it is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country,” he commented.

Harnessing red, yellow, green, blue and purple shades, the 29-piece women’s collection is priced from $39 – $108 (£32 – £88) and features an assortment of cropped hooded sweatshirts, tops, form-fitting bodysuits, joggers, matching two-piece tracksuits as well as a cropped denim jacket and a cut-off denim short set. As for the 50-piece men’s collection, highlights include T-shirts, sweatshirts and joggers with tie-dye and stripes.

An eye-catching prism print is also woven throughout the collection.

“The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the five colours the collection is designed around. Swimwear is offered for both men and women and is seen alongside a variation of accessories including socks, bags and boxer briefs,” a brand representative added.

The Guess x J Balvin Colores collection will be available to purchase from 5 June.

© Cover Media

J Balvin apologises for selling face masks as merchandise

Latin star J Balvin has apologised for appearing to promote face masks as new merchandise. To celebrate the release of his sixth solo album Colores on Friday, the singer released a brand-new collection of merchandise on his website for 24-hours only o…

Latin star J Balvin has apologised for appearing to promote face masks as new merchandise.

To celebrate the release of his sixth solo album Colores on Friday, the singer released a brand-new collection of merchandise on his website for 24-hours only over the weekend, with fans being able to buy baseball caps, bucket hats, and T-shirts in a range of colours.

However, to promote the line, a representative posted an image of a black face mask bearing J Balvin’s logo, a yellow smiley face with a lightning bolt for eyes, alongside the word “buy now”. In the tweet, they wrote, “#Colores merch. Available for 24 hours only!” and added a link to the website.

The tweet was swiftly deleted, but not before social media users took screengrabs of the message and started circulating it, with the star coming under fire for seemingly cashing in on the global coronavirus crisis by selling the protective face gear.

One user shared the image and wrote, “You can be a billionaire and miserable at the same time.”

In response, J Balvin took to Twitter to apologise to fans and insist the marketing tweet had been sent without his knowledge.

“The tweet about the masks was published in my account but IT DIDN’T HAVE my consent,” he tweeted in Spanish. “I spoke to the marketing team and if it was wrong I offer my apologies. This is not the way I act, even less in a moment like this.”

To promote Colores, the 34-year-old has also teamed up with designers at clothing brand Guess on a capsule range inspired by the album.

© Cover Media

J Balvin and will.i.am launch ‘audio-enhanced’ eyewear line

J Balvin and will.i.am have dropped a collection of “audio-enhanced” eyewear designs.Fusing fashion and technology, the music stars have now unveiled the Colores range, which includes takes on the classic aviator, as well as shield-like and sporty sung…

J Balvin and will.i.am have dropped a collection of “audio-enhanced” eyewear designs.

Fusing fashion and technology, the music stars have now unveiled the Colores range, which includes takes on the classic aviator, as well as shield-like and sporty sunglasses.

However, what makes the Colores different is the audio technology, with the items featuring hidden headphones.

“Will is an innovative artist that I’ve admired for many years, so it was a real pleasure to first collaborate with him and BEP (the Black Eyed Peas) on Ritmo (Bad Boys for Life),” J Balvin said of their 2019 music collaboration. “It’s been wonderful to now have the track become another number one single and lead to a more creative partnership where we can fuse our shared interests in technology and fashion.”

The glasses are optimised with Bluetooth for Google and Siri compatibility, sound-beaming directional speakers, press-to-play functionality, and an integrated mic. They also have modular, interchangeable arms, meaning wearers can change their frames as often as they please.

“Working with J Balvin to design and create Colores has been an amazing experience. We’ve combined the best of avant-garde eyewear styling with advanced audio technology features which fans are going to love,” added the Black Eyed Peas star.

This is not the first time keen tech entrepreneur Will has branched out into the world of accessories.

Back in 2016, the 44-year-old launched i.am + BUTTONS, which was comprised of a pair of Bluetooth headphones backed by magnetic metallic discs that, when in the ears, looked like a cross between ear plugs and giant studs or discs. The discs connect to form a necklace when not in use.

© Cover Media

Shakira and Jennifer Lopez wow in sparkly costumes during Super Bowl Halftime Show

Shakira and Jennifer Lopez pulled out all of the stops for the Super Bowl Halftime Show on Sunday night.The superstars took to the stage for a 15-minute performance partway through the big game between the Kansas City Chiefs and the San Francisco 49ers…

Shakira and Jennifer Lopez pulled out all of the stops for the Super Bowl Halftime Show on Sunday night.

The superstars took to the stage for a 15-minute performance partway through the big game between the Kansas City Chiefs and the San Francisco 49ers held at the Hard Rock Stadium in Miami Gardens, Florida.

While the Halftime Show featured guest appearances by J Balvin, Bad Bunny, and Jennifer’s 11-year-old daughter Emme Muniz, just as much attention was placed on the numerous costume changes made by the co-headliners.

Shakira kicked off the extravaganza with a rendition of her song She Wolf in a red minidress covered in Swarovski crystals and matching boots from fashion designer Peter Dundas, though she later ripped off part of her skirt to showcase her abs as she launched into her 2001 hit Whenever, Wherever.

Following the 43-year-old’s set, Jennifer made a splash by singing Jenny from the Block while wearing a studded black leather catsuit from Versace.

She later sported a nude-illusion bodysuit featuring metallic accents to demonstrate the pole dancing skills she mastered for her movie Hustlers on the stage, with a representative from the Italian label noting that the garment took over 700 hours to complete.

Meanwhile, Jennifer, 50, changed into a silver-toned bodysuit with metallic fringe for her performance of Let’s Get Loud, but also gave a nod to her heritage by draping a banner made of feathers decorated to resemble the U.S. and Puerto Rican flags over her shoulders.

For the final part of the spectacle, Shakira opted for a two-piece gold ensemble and matching gold sneakers, with the duo embracing in a big hug at the conclusion as fireworks were set off in the background.

“THANK YOU #TeamDundas for an incredible job. Big applause to @JLo @DonatellaVersace and stylists @RobZanargi and @marielhaenn (Rob Zangardi and Mariel Haenn). That was epic!!” wrote Peter alongside a slideshow of snaps from the concert.

The Kansas City Chiefs defeated the San Francisco 49ers during the game.

© Cover Media

J Balvin searches social media for unknown designers

J Balvin regularly scours Instagram for emerging designers and brands to collaborate with.The Colombian reggaeton star, who is known for his vibrant and colourful style, is set to be honoured as the Style Influencer of the Year at the Footwear News Ach…

J Balvin regularly scours Instagram for emerging designers and brands to collaborate with.

The Colombian reggaeton star, who is known for his vibrant and colourful style, is set to be honoured as the Style Influencer of the Year at the Footwear News Achievement Awards on Tuesday.

He recently spoke to the outlet about his passion for fashion, as well as his desire to help unknown designers who have small followings and engagement on social media platforms.

“Jose will not only curate what he wears, but he goes searching for brands. He discovers brands,” his friend, designer Mike Amiri, told Footwear News. “He goes through Instagram and looks for brands with 500 followers, 1,000 followers, or maybe it’s a kid in Ohio sewing a quilted blanket into a pair of jeans. These are the people he reaches out to.”

The Mi Gente hitmaker has worked hard on creating his own unique look without professional guidance from a stylist.

“I like to (style myself) because I’m a geek of it. I go to the past – the ’80s and ’90s – and I walk around New York and watch people’s style, the creativity,” Balvin explained. “Fashion is art, a way to express yourself, and it’s what I love to do.”

It was his quest to discover an unknown designer that led him to Amiri in 2015, and later to 424 co-founder Guillermo Andrade. Balvin was also tapped by Guess for a spring collection and campaign, and more recently collaborated with Japanese brand Bape, with a capsule line to be released on Thursday.

© Cover Media

J Balvin teams with Guess on capsule collection

J Balvin has partnered with Guess on a capsule collection of clothing.The Colombian singer, known for his songs Mi Gente and Ginza, as well as collaborations with Nicky Jam and Cardi B, previously starred as the face of the fashion label’s spring 2019 …

J Balvin has partnered with Guess on a capsule collection of clothing.

The Colombian singer, known for his songs Mi Gente and Ginza, as well as collaborations with Nicky Jam and Cardi B, previously starred as the face of the fashion label’s spring 2019 campaign.

Now, Balvin is gearing up to unveil a 42-piece range for Guess, which will be called the Vibras collection – a tribute to the name of his chart-topping 2018 album.

“Everything in this capsule is very ’90s Miami inspired,” the 33-year-old said in a statement. “The collection is about Vibras; nice energy, nice vibes, just smile and that’s what we need, all love. Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”

The line includes a selection of ready-to-wear and accessories for both men and women, though many pieces are influenced by Balvin’s colourful personal style.

The men’s collection offers colour-blocked denim and vibrant tracksuits, oversized T-shirts dipped in red, yellow and green tie-dye, multi-striped shirts, as well as kickboxing shorts. While the womenswear range offers oversized cut-off cropped tees, bodysuits, bandeaus, tank tops as well as track pants in red, yellow, white, hot pink and green hues. In addition, there are swimwear styles and accessories, such as socks, belt bags, and glasses.

Regarding the line, Guess’ director of brand partnerships, Nicolai Marciano, explained that Balvin was a natural fit for the collaboration.

“J Balvin is full of life and good energy,” he said. “The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the Guess lens in the campaign and his influence on the clothing and colours was transformational and a first for Guess. To be able to make this happen with J Balvin and with Guess is a special moment in time.”

Balvin’s Guess line will launch in stores and online on 7 February (19).

© Cover Media