Proenza Schouler finding virtual model fittings to be ‘quite weird’

Proenza Schouler’s Jack McCollough and Lazaro Hernandez are conducting virtual model fittings amid the coronavirus lockdown.The designers founded their womenswear and accessories brand in 2002, with their chic collections now stocked in hundreds of ret…

Proenza Schouler’s Jack McCollough and Lazaro Hernandez are conducting virtual model fittings amid the coronavirus lockdown.

The designers founded their womenswear and accessories brand in 2002, with their chic collections now stocked in hundreds of retailers worldwide.

Discussing how they are navigating the Covid-19 pandemic in an interview for Vogue.com, McCollough and Hernandez revealed that they are still working on items and are relying on video chats with their team to figure out how a garment looks on a model or mannequin.

“Doing a fitting on a screen you’re constantly having to ask, ‘Is that a seam, is that a dart, what is that?'” noted McCollough. “Right now, all our models have the added accessories of a mask and rubber gloves, so it’s been quite weird.”

And while plans for Fashion Week events and runway shows remain up in the air, the style stars are constantly contemplating what their clients will be wanting to wear once the health crisis begins to ease.

“We’ve been constantly asking ourselves: What are the clothes that people will want in November? What will be the vibe then, what will be the mood?” added Hernandez. “The customer is definitely still shopping, but there’s a thirst for something more casual, easy, utilitarian, practical, comfortable – all of those adjectives.”

McCollough and Hernandez are also still adding new designs to their White Label “sister” collection, and recently released a new line of luxe sandals as part of a collaboration with Birkenstock.

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Virgil Abloh and Kim Jones added to Vogue Forces of Fashion Summit

Virgil Abloh and Kim Jones have joined the 2019 Vogue Forces of Fashion Summit.The two-day event will take place in New York City on 10 and 11 October, with Vogue editor-in-chief Anna Wintour resuming her role as host.CFDA chairman Tom Ford, Tory Burch…

Virgil Abloh and Kim Jones have joined the 2019 Vogue Forces of Fashion Summit.

The two-day event will take place in New York City on 10 and 11 October, with Vogue editor-in-chief Anna Wintour resuming her role as host.

CFDA chairman Tom Ford, Tory Burch, Wes Gordon of Carolina Herrera, Kerby Jean-Raymond of Pyer Moss, and Proenza Schouler’s Jack McCollough and Lazaro Hernandez are also participating.

The theme of this year’s summit, which will include Q&As, experiential sessions and group discussions, focuses on the future of fashion. According to Vogue, designers, entrepreneurs, and cultural influencers will address topics from sustainability to inclusivity in “no-holds-barred, everything’s-on-the-table” conversations.

In a chat with the fashion glossy, Off-White founder and Louis Vuitton’s menswear artistic director Abloh explained his approach to fashion.

“From the beginning, I approached the idea of design from a grassroots level,” he mused. “I removed this idea that it’s somehow detached from the consumer.

“You don’t have to sit in your studio and throw a dart and hope that it lands on the bull’s-eye. If you actually walk up to the dartboard, you can just place it in the bull’s-eye. I think that’s the success of Off-White. I haven’t made a distinction between the design world and the real world – I’ve just immersed myself in both. And because I came from outside the fashion industry, I don’t have the luxury of creating collections in a traditional way.”

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Proenza Schouler opted for traditional tastes at NYFW

Proenza Schouler went back to “honest fabrics” for its fall/ winter 2019 collection.Designers Jack McCollough and Lazaro Hernandez showed off their latest work at New York Fashion Week on Monday night (11Feb19), with a presentation full of loose li…

Proenza Schouler went back to “honest fabrics” for its fall/ winter 2019 collection.

Designers Jack McCollough and Lazaro Hernandez showed off their latest work at New York Fashion Week on Monday night (11Feb19), with a presentation full of loose lines and flowing fits.

“I think for a long time we relied on these crazy fabrics that had never been done before and the technology of that,” Hernandez said backstage, according to the Star Tribune. “But somehow when you work too hard on that, you sort of lose the woman sometimes. So we really challenged ourselves to create new forms out of really honest fabrics, honest classic heritage fabrics from traditional looms, and to create fresh new fashion without the tricks of all that technology.”

Influenced by the “incomplete” open cubes of the late artist Sol LeWitt, models showed off swishing knit dresses, oversized suits and new takes on the cold shoulder – where material was cut out from nearer the armpit area.

Shailene Woodley, Liya Kebede and Karen Elson were among the celebrities who watched on as McCollough and Hernandez displayed their “version of the New York woman”.

Philipp Plein also showed in America’s fashion capital on Monday, stuffing his runway full of the sexy, edgy silhouettes he’s known for.

Leather looks worked well alongside chequered fabrics branded with the word Plein, with both men and women walking in the show.

Neon yellow was the German designer’s colour of the night, with the vivid hue used on men’s suit jackets, padded coats, stomach-baring tops, skintight trousers and on the signature yellow chequered garments.

Tuesday sees shows from Coach, Naeem Khan and Oscar de la Renta.

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Proenza Schouler designers buy back company

The founders of Proenza Schouler have bought back the company.Designers Jack McCollough and Lazaro Hernandez, who founded the New York-based brand in 2002, confirmed in a press release on Monday (12Nov18) that “a new group of private investors have bou…

The founders of Proenza Schouler have bought back the company.

Designers Jack McCollough and Lazaro Hernandez, who founded the New York-based brand in 2002, confirmed in a press release on Monday (12Nov18) that “a new group of private investors have bought back” the company in its entirety. This marks the exit of private equity firm Castanea Partners, who were sold a minority stake in 2015, as well as a group of investors led by John Howard, chief executive officer of Irving Place Capital, and Theory CEO Andrew Rosen – who both had personal stakes in the business.

A Proenza Schouler representative added that “a significant round of fresh capital has been raised during this process for the purposes of investing in the company’s growth and developmental strategies,” and that the money would be used to “enable the brand to expand globally by focusing on its core businesses of luxury ready-to-wear, leather goods and PSWL (the brand’s elevated basics line), as well as continuing to support its existing licensing partners L’Oréal Luxe and Onward Luxury Group SpA.”

The shift also coincides with an equally significant shake-up of Proenza Schouler’s senior executive team, with CEO Judd Crane and chief financial officer John Paolicelli stepping down from their positions, while Kay Hong has been named as the new CEO. Paolicelli has been replaced by Jonathan Friedman, who already had a consulting role with the company.

“We are thrilled to embark on this new, very exciting chapter of Proenza Schouler and are delighted about the team of industry leaders we have assembled who, together with us, will help drive the business to its full potential,” said McCollough and Hernandez in a join statement. “We couldn’t be happier to have Kay, Mary and Jon by our side and to once again have full authority over our company’s destiny.”

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Proenza Schouler designers open up about Lancome make-up collaboration

Proenza Schouler designers Jack McCollough and Lazaro Hernandez have opened up about their colourful new make-up line with Lancome.The duo’s 23-piece make-up collection with the beauty giant made its official debut on the runway at the Proenza Schouler…

Proenza Schouler designers Jack McCollough and Lazaro Hernandez have opened up about their colourful new make-up line with Lancome.

The duo’s 23-piece make-up collection with the beauty giant made its official debut on the runway at the Proenza Schouler spring/summer 2019 show during New York Fashion Week, with the line incorporating eyeshadow palettes, a liquid highlighter, kajal eyeliners, lipsticks, and an eggplant mascara.

It’s a colourful follow-up to their first-ever fragrance Arizona, which launched in January, but the pair revealed they have worked hard to move away from that “out-west kind of world” and bring the theme back to “a very kind of New York moment”.

Like the fragrance, the Lancome collection, developed with guidance from the brand’s global creative director, Lisa Eldridge, also serves as an opportunity for more people to access the 16-year-old Proenza Schouler label.

“It’s been cool to work on products that are still these luxury products but more accessible to a broader audience,” McCollough shared with Allure. “A brand like Lancome has such a broad reach, and it can reach so many more people, so many different kinds of people than what we can do with just the ready-to-wear and the accessories and shoes.”

Inspired by the works of graphic yet minimalist painters Ellsworth Kelly and Carmen Herrera, McCollough and Hernandez decided to zoom in on the iconic rose from Lancome’s logo, the result of which has formed the basis for the graphics used on the packaging for the collection.

New York, the city the pair celebrated in their most recent show following two seasons in Paris, also drives the inspiration behind the collection.

“We wanted to keep the product offer pretty broad, lots of colour, lots of variation,” Hernandez said. “If New York is sort of the starting point for this whole thing, it should be really diverse. There should be something for everyone. It should be fun and inclusive. It should be light and fun and not so serious.”

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Proenza Schouler returning to New York Fashion Week

Proenza Schouler is “coming home” to New York Fashion Week.The womenswear and accessories brand was founded in 2002 by designers Jack McCollough and Lazaro Hernandez and is now stocked in over 350 retailers worldwide. To keep up with the changing dynam…

Proenza Schouler is “coming home” to New York Fashion Week.

The womenswear and accessories brand was founded in 2002 by designers Jack McCollough and Lazaro Hernandez and is now stocked in over 350 retailers worldwide.

To keep up with the changing dynamics of the fashion world, McCollough and Hernandez decided to shift runway shows to the couture week schedule in Paris last year (17), but they announced on Thursday (07Jun18) that they will be returning to their home city for the next round of fashion presentations.

“In today’s world, when, where, and how one shows can be looser and more fluid than ever and so for now, NY is our home once again,” they said in a statement posted on Instagram. “Paris was an amazing opportunity to show what we do to a completely different audience that had never been able to attend a Proenza Schouler show and on that level, as well as on a creative level, it felt really right. We want to thank everyone that was responsible for making Paris an unforgettable experience.”

The designers went on to share that they are “looking forward” to returning to New York Fashion Week and will be showing their spring/summer collection 2019 in September.

Previously, McCollough and Hernandez promised that they were not forgetting about their home base in spite of their move to the French capital.

“Our studio is still in New York, our lives are still in New York, so all our references are completely still New York-centric,” Hernandez told Garage Magazine last June. “We’re definitely not going French or whatever that is. We’re not living in Paris and absorbing that culture – we’re still absorbing the New York culture and American culture at large.”

New York Fashion Week is set to run from 6 – 14 September.

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Proenza Schouler set to release limited-edition beauty line

Proenza Schouler is gearing up to unveil a limited-edition beauty line.The New York-based womenswear and accessories brand was founded in 2002 by Jack McCollough and Lazaro Hernandez, with the designers unveiling a “sister label” last year (17). McCol…

Proenza Schouler is gearing up to unveil a limited-edition beauty line.

The New York-based womenswear and accessories brand was founded in 2002 by Jack McCollough and Lazaro Hernandez, with the designers unveiling a “sister label” last year (17).

McCollough and Hernandez are now about to branch out into the cosmetics world, as they have announced that they are partnering with French beauty giant Lancome on a new range.

“Lancome has always represented the epitome of luxury beauty products, so it is like a dream come true to be able to collaborate with such an iconic and historic brand,” the designers said in a statement, according to WWD.

It is not yet known what products the line will contain. However, McCollough and Hernandez did share that they took inspiration from the bold use of colour in the artworks of painters Carmen Herrera and Ellsworth Kelly.

Francoise Lehmann, general manager of Lancome International, explained that she was delighted to be working with the designers on the collection and appreciated their distinctive viewpoint.

“The idea of empowerment is at the heart of their values, just as it has always been at the heart of the Lancome philosophy,” she said.

McCollough and Hernandez released their debut perfume, named Arizona, in February. The scent was developed by the perfume experts at L’Oreal, the parent company of Lancome, with the pair claiming the perfume encapsulates the “body of work of Proenza Schouler”.

Previously, Lancome has teamed with fashion names including Sonia Rykiel, Alber Elbaz, Olympia Le-Tan, Jacquemus and Anthony Vaccarello on make-up collections.

Proenza Schouler’s beauty collection is due to hit shelves in July.

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Proenza Schouler support gun control campaign with bold T-shirt

Proenza Schouler has launched a bold new T-shirt in support of gun violence prevention.Designers Jack McCollough and Lazaro Hernandez have weighed in on the gun control debate sweeping the United States in the wake of the Marjory Stoneman Douglas High …

Proenza Schouler has launched a bold new T-shirt in support of gun violence prevention.

Designers Jack McCollough and Lazaro Hernandez have weighed in on the gun control debate sweeping the United States in the wake of the Marjory Stoneman Douglas High School shooting in February (18), in which 17 people were killed, by releasing a limited edition garment.

Launched to coincide with the student-led demonstration known as March For Our Lives, which was held in collaboration with Everytown for Gun Safety in Washington D.C. on Saturday (24Mar18), Proenza Schouler’s T-shirt features a graphic of a gun on a chequerboard background with a red strike slashed through the centre.

“Proenza Schouler is proud to stand in solidarity and support those advocating for gun violence prevention in the United States. In an effort to raise awareness for those using their voices and the grassroots organisations that are taking action, 100 per cent of proceeds from this T-shirt will be donated to Everytown,” the designers said in a statement. “Everytown is a movement of Americans working together to end gun violence and build safer communities.”

The T-shirt is available in a black short-sleeved and white long-sleeved version, each priced at $90 (£65).

However, the item has garnered a huge amount of interest, and both designs are currently out of stock.

“THANK YOU for the incredible outpouring of support for @everytown,” a representative wrote on the label’s official Instagram page on Sunday night. “T-shirts are temporarily sold out, we are in the process of re-stocking. We will let you know when available, more to come #psstandswith #marchforourlives#endgunviolence #pswl.”

Hundreds of thousands of people marched in Washington in support of the March For Our Lives event, with singers Ariana Grande, Miley Cyrus, Jennifer Hudson and Demi Lovato performing.

An estimated 830 demonstrations took place in other cities across the U.S. and around the world.

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Proenza Schouler’s debut perfume inspired by road trip

Proenza Schouler’s debut perfume was inspired by a road trip the label’s designers took together.The New York-based womenswear and accessories brand was founded in 2002 by Jack McCollough and Lazaro Hernandez, with the designers unveiling a less expens…

Proenza Schouler’s debut perfume was inspired by a road trip the label’s designers took together.

The New York-based womenswear and accessories brand was founded in 2002 by Jack McCollough and Lazaro Hernandez, with the designers unveiling a less expensive “sister label” late last year (17).

McCollough and Hernandez are now expanding their company to include perfume, with the pair explaining that their debut scent Arizona was influenced by a trip they took to the U.S. state a couple of years ago.

“We were on a road trip out west. At some point, we had no reception and our cellphones weren’t working, our computers weren’t working. We were off the grid. It was such a beautiful experience to disconnect – some would say it’s scary,” Hernandez said in an interview with elle.com. “That experience started the whole dialogue for this fragrance.”

Developed in partnership with perfume experts at L’Oreal, Arizona features a white cactus flower accord and a unique mineral signature. The scent is contained in a light orange glass bottle, which was designed to look like “a drop encapsulated into faceted angles of rocks”.

The fashion stars had just as much input into the flacon design as they did the fragrance, with McCollough sharing that the bottle is refined yet also a “little broken”.

“That’s how we describe our girl. Even if she is refined, she’s always wearing it in a broken, undone kind of nonchalant kind of way. There’s an ease about her so we wanted the bottle to encapsulate that,” he said.

Arizona has been in the works since 2015, though the designers have long wanted to craft a scent, and claim it encapsulates the “body of work of Proenza Schouler”.

Proenza Schouler’s Arizona is priced at $100 (£72).

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