Katy Perry’s stylist creates party outfits for rent

Katy Perry and Jessica Alba’s stylist has launched a new autumn and winter collection fans can rent for holiday parties.Jamie Mizrahi, who also dresses actresses Ashley Benson and Riley Keough, has teamed up with clothing rental website Rent the Runway…

Katy Perry and Jessica Alba’s stylist has launched a new autumn and winter collection fans can rent for holiday parties.

Jamie Mizrahi, who also dresses actresses Ashley Benson and Riley Keough, has teamed up with clothing rental website Rent the Runway to create a capsule collection, titled Sweet Baby Jamie, for busy businesswomen and party girls.

The new line features outfits that are office-appropriate and party-ready, including velvet dresses, smart sweaters, and coats.

“For this first collection, my inspiration is my everyday dressing, just like things in my closet that I find and wear all the time,” Jamie told Entertainment Tonight. “I mix and rotate on a day-to-day basis. A pair of pants that I find that I’m wearing with all different tops and different sweaters.

“In my wardrobe, it’s really about quality, not quantity. I could wear the same sweater for a week in seven different ways, so being able to take staple pieces in my wardrobe and get a lot of different wear out of them, which is basically what you can do with the pieces in the collection, is really fun.”

Mizrahi’s 18-piece Rent the Runway collection is available for rental only.

The fashion guru, who also serves as the creative director of Juicy Couture, has given the looks a festive edge – with green and red hues as well as flirty patterns, including zebra and plaid.

© Cover Media

Jeremy Scott and Emily Ratajkowski among Daily Front Row award winners

Jeremy Scott was crowned Creative of the Year at the 2018 Daily Front Row awards on Sunday (08Apr18).Known for his flair for colour and quirky use of cartoons at Moschino, the designer rocked a one-shoulder pinstripe suit, which left half his torso on …

Jeremy Scott was crowned Creative of the Year at the 2018 Daily Front Row awards on Sunday (08Apr18).

Known for his flair for colour and quirky use of cartoons at Moschino, the designer rocked a one-shoulder pinstripe suit, which left half his torso on display. He was joined on the red carpet at the publication’s fourth annual Fashion Los Angeles Awards by Paris Jackson and Frances Bean Cobain, the daughters of music legends Michael Jackson and Kurt Cobain.

“I’m always open to inspiration,” Jeremy told Daily Front Row ahead of the awards show. “If there is ever the time that something doesn’t come instantly, I move on to the next thing. There’s a lot of cross-pollinating when I’m doing one thing that inspires me about another thing. Keeping busy is helpful to keep the machine well-oiled. I don’t do anything in particular to replenish the well, but I try to keep myself a happy, whole person. I function best from a place of happiness. That’s why I live in Los Angeles.”

Emily Ratajkowski was also honoured at the awards bash, held at the Beverly Hills Hotel in Los Angeles, taking home Model of the Year, while Stuart Vevers for Coach bagged Designer of the Year and Philipp Plein won the Fashion Rebel prize.

Stylist Jamie Mizrahi also took home a gong, winning Best Design Debut for her work at Juicy Couture.

Nicole Richie, one of Jamie’s clients, was there to cheer her on, and as well as offering Jamie her support, the 36-year-old caught up with her The Simple Life co-star Paris Hilton.

Chrissy Teigen and husband John Legend, Kris Jenner and Normani Kordei were among the guests.

© Cover Media

Juicy Couture making New York Fashion Week debut

Juicy Couture is to hold its first-ever New York Fashion Week show.The label, famed for the velour tracksuits that celebrities including Paris Hilton and Jennifer Lopez favoured in the early 2000s, will present its latest collection on 8 February (18)….

Juicy Couture is to hold its first-ever New York Fashion Week show.

The label, famed for the velour tracksuits that celebrities including Paris Hilton and Jennifer Lopez favoured in the early 2000s, will present its latest collection on 8 February (18).

After struggling to move past the success of its tracksuits, Juicy has enjoyed a revival of late, which began after Authentic Brands Group (ABG) acquired it in 2013.

The main contemporary collection was rebranded as Juicy Couture Black Label in 2015, and a year later, Demna Gvasalia’s label Vetements tapped the brand for a high-fashion collaboration. The garments were on show at Couture Fashion Week in Paris, with Gvasalia re-imagining the famous velour fabric.

And in September 2017, A-list stylist Jamie Mizrahi was hired as the new creative director.

“Juicy Couture is synonymous with the tracksuit, an association that is a great source of pride for us,” Mizrahi said, according to Business of Fashion. “That said, as a global brand it’s important that consumers know we offer so much more.”

Ahead of the show, Natasha Fishman, executive vice president of marketing at ABG, praised Mizrahi’s “unique approach” to Juicy’s newest chapter.

“We have enlisted literally hundreds of influencers from around the world to tell the new story of Juicy through their personal experiences – how they wear it, how they style it, how they make Juicy their own,” she shared. “Jamie has enlisted a unique approach to design where she has tapped into the Juicy archives modernising design elements that made Juicy Couture so iconic.”

As well as pieces from the Juicy Couture Black Label, there will be more casual designs from the secondary line, Juicy by Juicy Couture, on show at New York Fashion Week.

© Cover Media