Jhene Aiko fronting campaign for new Kat Von D Beauty foundation

Jhene Aiko is starring in the campaign for Kat Von D Beauty’s new foundation.The singer-songwriter has been tapped by tattoo artist and cosmetics entrepreneur Kat Von D, who launched her brand in 2008, to be the global face of True Portrait Foundation….

Jhene Aiko is starring in the campaign for Kat Von D Beauty’s new foundation.

The singer-songwriter has been tapped by tattoo artist and cosmetics entrepreneur Kat Von D, who launched her brand in 2008, to be the global face of True Portrait Foundation.

Regarding the collaboration, Jhene explained that it was a natural fit, considering she has been a longtime fan of Kat’s vegan-friendly formulas.

“I am so excited to be partnering with Kat Von D Beauty for this launch and to be working with a brand that shares so many of my same passions,” the 31-year-old stated. “I love this foundation because it feels like I have nothing on – it’s like vegan silk! It’s the perfect all-day coverage with an airy lightweight finish whether I’m on stage or at home.”

The True Portrait Foundation features a medium coverage liquid-to-powder formula. It is housed in a sleek matte white bottle uniquely engineered for maximum usage and is available in 40 different shades.

And Kelly Coller, Kat Von D Beauty global vice president of marketing and PR, added that she was thrilled to be working with Jhene.

“Jhene first caught our eye years ago when she showcased our Shade & Light Contour Palette in a Vogue video and then we saw her again in a PETA campaign. Jhene seamlessly aligns with our beauty brand ethos being an avid animal lover, vegan advocate, and an existing Kat Von D Beauty user,” she praised. “Plus, Jhene has the sweetest soul, stunning skin, and our entire team has been obsessed with her music and tattoos.”

The Kat Von D Beauty True Portrait Foundation is priced at $36 (£30).

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Jhene Aiko ‘freaked out’ first time she underwent laser skin treatment

Jhene Aiko panicked when her skin started flaking off after her first laser treatment.The singer-songwriter often gets glammed up for red carpet events and gigs, and wearing make-up so often means Jhene needs to pay extra attention to her complexion, t…

Jhene Aiko panicked when her skin started flaking off after her first laser treatment.

The singer-songwriter often gets glammed up for red carpet events and gigs, and wearing make-up so often means Jhene needs to pay extra attention to her complexion, though she was stunned by what happened when she first tried out a skin resurfacing method called Fraxel.

“I went and did a consultation at a place near me, and (the doctor) was like, ‘Oh, we have this laser called Fraxel, it might actually be better for you,'” she recalled to Into The Gloss. “It does ‘micro-scabbing’ – from far away, you kind of just look brown, but when you look up close it’s a tiny graph of scabs. And you have to keep your face covered for seven days while it heals. I’ve never been afraid to try whatever, but I freaked out.”

However, once Jhene read up about Fraxel she discovered that when the skin “start flaking off” you see the new skin underneath and her face feels really smooth.

In addition to lasers, the Spotless hitmaker has tried out microdermabrasion and even a PRP (platelet rich plasma) facial, which is sometimes called a vampire facial, and involves extracting a person’s blood before injecting it into their face.

“I’ll do Fraxel, wait four weeks, and then do vampire, and it’s just the ultimate combo. I do microdermabrasion with Dr. Lancer, but there’s no downtime with that. That’s something I might do before a big event,” the 30-year-old shared of her skincare regime.

During the chat, Jhene also spoke about her go-to hair and make-up products and explained that the only foundation she uses is NARS’ Sheer Glow in Syracuse or Cadiz, or a mix, depending on the time of year.

And she has a certain rule about matching her locks with her cosmetics.

“I don’t like the look of my natural hair with make-up – I like to have nothing on my face with curly hair. But I always wear make-up when my hair is straight. I don’t know what it is, it’s weird,” she laughed.

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