Helena Christensen is fronting an inclusive new campaign for Victoria’s Secret.
The U.S. lingerie label has taken a hit in recent years, with critics calling out executives for failing to promote diversity and a range of body types in their advertising and annual fashion shows.
However, bosses are now appearing to take the backlash seriously, and on Thursday, unveiled the spring 2020 marketing imagery for The Body by Victoria collection.
The main photo features veteran Victoria’s Secret Angel Christensen, 51, posing alongside Barbara Palvin, Romee Strijd, Valentina Sampaio, and Solange van Doorn in black and beige underwear sets.
Palvin and van Doorn are both known for embracing their natural curves, while Brazilian star Sampaio made history last August when she became the first-ever transgender model to work for Victoria’s Secret.
In addition, experienced photographer Christensen helmed the rest of the photoshoot, with the other snaps including the likes of curvy model Candice Huffine, Joan Smalls, Daniela Pestova, Jasmine Tookes, and Lais Ribeiro.
Marketing bosses at Victoria’s Secret appeared to want to take a low-key approach to the relaunch, with the campaign promoted on the company’s website but not yet on Instagram.
In addition, the brand has been affected by the coronavirus crisis sweeping the world, with executives announcing on Thursday that they will be temporarily closing the online store and boutiques across North America to help prevent the spread of Covid-19.
“Responding safely and responsibly is one way we continue to show our appreciation for those who make Victoria’s Secret possible, especially during difficult times,” a spokesperson wrote on Instagram. “While our associates are home with their loved ones, we’ll support them with full pay. We’re also working on addition ways to provide support through our home communities for those who may need an outstretched hand.”
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