Joel Kinnaman named as face of Swedish brand Bjorn Borg

Joel Kinnaman is the new global brand ambassador for sportswear company Bjorn Borg.The Swedish-American actor, known for his role as Rick Flag in Suicide Squad and for starring as Erik Heller in TV series Hanna, has been tapped to front campaigns for t…

Joel Kinnaman is the new global brand ambassador for sportswear company Bjorn Borg.

The Swedish-American actor, known for his role as Rick Flag in Suicide Squad and for starring as Erik Heller in TV series Hanna, has been tapped to front campaigns for the company’s upcoming underwear and apparel launches.

“I quickly realised that we had common values and views of training – that it is a key in order to feel better in life,” he said of the collaboration. “The fact that Bjorn Borg also has a mandatory sports hour every Friday showed me that they are serious about their ambition and their goals. To stay in shape both mentally and physically has always been important to me and is now a big part of my everyday life as an actor. Thus, it feels natural for me to join Bjorn Borg in their mission to inspire people to exercise in order to feel better.”

In the first image, Kinnaman is posing in black gym gear featuring the Bjorn Borg logo while sitting in a gym. The full campaign for the spring/summer 2020 season is expected to go live in January.

Regarding the long-term collaboration, Bjorn Borg chief executive officer Henrik Bunge noted that the 40-year-old was a natural fit for the brand, especially as he already enjoys highlighting the many benefits of exercise.

“We strongly believe in Joel’s ability to inspire both men and women to start exercising and consequently feel better. Together with our own and Joel’s belief that training makes people become better versions of themselves, we have found a natural and perfect match. We’re very happy and proud to involve him in our work, our culture and our common goals,” he stated.

Bjorn Borg, named after the former professional tennis player of the same name, also offers footwear, bags and eyewear through licenses.

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David Ayer fed up with criticism of Suicide Squad

Director David Ayer is frustrated by criticism of Suicide Squad because the film was not his “original vision”. On Friday, Guardians of the Galaxy director James Gunn announced the cast of The Suicide Squad, his follow-up to Ayer’s 2016 comic book movi…

Director David Ayer is frustrated by criticism of Suicide Squad because the film was not his “original vision”.

On Friday, Guardians of the Galaxy director James Gunn announced the cast of The Suicide Squad, his follow-up to Ayer’s 2016 comic book movie. In response, IndieWire’s David Ehrlich tweeted that it was hard to be excited about a sequel to “some dumb piece of s**t that literally every sane person on Earth hated with a passion when it came out like 10 minutes ago.”

The filmmaker noticed the “mean-spirited” comment and replied, “A lot of people dedicated their blood sweat and tears and came together to make the original. It’s incredibly painful to have two years of my love attacked in such a way.”

After the journalist explained that he was simply frustrated about franchises continuing regardless of previous results, Ayer added, “The film industry is exactly that – an industry – it keeps growing and moving forward. Yet I know @JamesGunn will make something amazing. My frustration comes from being hammered for something that was not my original vision.”

The 51-year-old continued to tell his followers he “cannot wait to see this movie” and that Warner Bros. executives were “blessed to have @James Gunn.” Gunn responded to the praise by tweeting the praying hands emoji.

The Suicide Squad, which is said to be a reboot of Ayer’s movie, will feature returning cast members including Margot Robbie, Jai Courtney, Viola Davis, and Joel Kinnaman, while newcomers include Idris Elba, Taika Waititi, John Cena, Peter Capaldi, and Pete Davidson. When Gunn unveiled the confirmed cast list on Friday, fans were quick to notice that Jared Leto was absent, leaving them to wonder who will be playing the Joker next.

The Suicide Squad is scheduled to hit cinemas in August 2021.

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Joel Kinnaman to play Carl Edmond in stylish new watch ads

Swedish actor Joel Kinnaman has signed on to portray the mystery man behind watch firm Carl Edmond in a series of new ads. A big fan of the brand, which launched in his native Sweden last year (17), the House of Cards star has shot his first ad, playi…

Swedish actor Joel Kinnaman has signed on to portray the mystery man behind watch firm Carl Edmond in a series of new ads.

A big fan of the brand, which launched in his native Sweden last year (17), the House of Cards star has shot his first ad, playing down the mythical watchmaker’s reputation as an adventurer and philanthropist.

Carl Edmond is the character Swiss watch designer Eric Giroud and his protege Adrian Glessing came up with while creating their hot new brand.

“Carl Edmond is an adventurer, an explorer, a vagabond and a diplomat living a life extraordinary to the fullest deluxe,” Carl Edmond founder Ali Nouri says. “I’d love to be more like Carl.”

Buying into his latest creation, Kinnaman adds, “If I was stranded on a deserted island and could bring one thing only, I would bring Carl Edmond. And if it was the other way around. I would beg Carl to bring me.”

In the launch video, Joel – as Carl – sits down for his first interview as fans talk about his Nepal orphanage and the time he jumped over the Berlin Wall on a motorbike.

Giroud and Glessing’s new watches are inspired by the “elegant minimalism with distinct, asymmetric

features and pastel tones” of Swedish furniture of the 1960s and 70s. The timepieces themselves utilise Swiss quartz movement and sapphire crystal and are presented in two “classically Scandinavian” shapes.

The galvanized dials come in an array of colours, including white, black, gunmetal, and limed spruce.

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