Paris Hilton launches beauty app at star-studded bash

Paris Hilton has launched a new beauty app at a star-studded bash in Hollywood.Created by Joey Maalouf, The Glam App is an on-demand booking service which brings hairdressers, make-up artists, nail technicians, and stylists to you with at-home appointm…

Paris Hilton has launched a new beauty app at a star-studded bash in Hollywood.

Created by Joey Maalouf, The Glam App is an on-demand booking service which brings hairdressers, make-up artists, nail technicians, and stylists to you with at-home appointments.

Paris, who is a partner and investor in the app, was dressed to the nines for the party at the Cleo Hollywood restaurant on Wednesday, and stunned in a floor-length, halterneck silver shimmering gown with a cutout front, complete with matching heels, silver jewellery, and diamond earrings.

The 38-year-old heiress and DJ was joined by longtime family friend Kris Jenner, who walked the red carpet wearing a plum-coloured two-piece suit, with a nude bodysuit underneath.

Paris’s mother Kathy Hilton and her aunt, Real Housewives of Beverly Hills star Kyle Richards, also attended, along with fellow RHOBH personality Faye Resnick.

Kathy, 60, posed with her daughter in a pink and green floral dress, while Kyle matched Paris in her chic long-sleeved silver mini dress.

Celebrity stylist and designer Rachel Zoe rocked a biker chick look while posing alongside her husband Rodger Berman, while actress and author Rachel McCord wore a cheeky orange crop top with matching skirt.

In a recent post on Instagram, hairstylist and make-up artist Joey revealed that the app will offer a new “VVIP” category, which will give customers access to a celebrity stylist.

“I founded The Glam App because, just like Paris, I am passionate about using my position and experience to create opportunities for others,” he wrote.

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Paris Hilton partners with on-demand beauty services app

Paris Hilton has become an investor in an on-demand beauty app that will provide in-home services.The entrepreneur turned DJ is reportedly worth $300 million (£228 million) thanks to her own collection of brands which include fragrance, cosmetics and …

Paris Hilton has become an investor in an on-demand beauty app that will provide in-home services.

The entrepreneur turned DJ is reportedly worth $300 million (£228 million) thanks to her own collection of brands which include fragrance, cosmetics and skincare. And now she has made her first external investment in The Glam App, founded by hair and make-up artist Joey Maalouf and actress and fashion blogger Cara Santana in 2015, which works with 3,000 stylists in 23 markets to offer a range of beauty services at the touch of a button.

“It’s going to make a difference in people’s lives, make them feel gorgeous and confident and look hot on all their dates,” Paris told WWD.

Paris is a partner at the company and will be involved with the board and decision-making. She has already contributed the idea for the app’s highest tier of service VVIP, and helped to create custom hair and make-up looks that will be available in the tier.

“I have all my friends who I’ve worked with for years who are joining the app as VVIP stylists,” she smiled.

Maalouf explained the socialite was the perfect partner for the business, as she started out using the app as a customer.

“She had used us in many cities while she’s traveling and we’ve built this relationship with her, and one thing led to another and it made sense for us to work together,” he said.

“I thought it’s a really genius idea that at the touch of a button you can have hair, make-up, nails, everything brought to your house and get ready there or wherever you like instead of having to go to a salon and deal with all that,” Paris shared, explaining why she got involved with the company. “It’s such a job in itself to have to go to the hair salon, then you have to go to the nail salon, and somewhere else to do your make-up – you could take up your whole day driving around to all these places.”

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