Paris Hilton has launched a new beauty app at a star-studded bash in Hollywood.
Created by Joey Maalouf, The Glam App is an on-demand booking service which brings hairdressers, make-up artists, nail technicians, and stylists to you with at-home appointments.
Paris, who is a partner and investor in the app, was dressed to the nines for the party at the Cleo Hollywood restaurant on Wednesday, and stunned in a floor-length, halterneck silver shimmering gown with a cutout front, complete with matching heels, silver jewellery, and diamond earrings.
The 38-year-old heiress and DJ was joined by longtime family friend Kris Jenner, who walked the red carpet wearing a plum-coloured two-piece suit, with a nude bodysuit underneath.
Paris’s mother Kathy Hilton and her aunt, Real Housewives of Beverly Hills star Kyle Richards, also attended, along with fellow RHOBH personality Faye Resnick.
Kathy, 60, posed with her daughter in a pink and green floral dress, while Kyle matched Paris in her chic long-sleeved silver mini dress.
Celebrity stylist and designer Rachel Zoe rocked a biker chick look while posing alongside her husband Rodger Berman, while actress and author Rachel McCord wore a cheeky orange crop top with matching skirt.
In a recent post on Instagram, hairstylist and make-up artist Joey revealed that the app will offer a new “VVIP” category, which will give customers access to a celebrity stylist.
“I founded The Glam App because, just like Paris, I am passionate about using my position and experience to create opportunities for others,” he wrote.
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