Raf Simons disliked the pressure he received from members of the press while he was creative director at Dior.
The Belgian designer started his career in furniture design, before launching his namesake menswear label and later going on to land creative director roles at Jil Sander, Christian Dior, and Calvin Klein.
Reflecting on his time at the French fashion house between 2012 and 2015, Simons admitted that he disliked how much press interaction he was expected to do to promote each collection.
“When I was at Dior, I felt there was an incredible pressure from the outside on me to be with me while I was designing, while I was in the studio,” he said during a Fashion Talks discussion in Antwerp, Belgium, according to WWD. “Press wanted to be there, the press wanted to be at the fittings. Then you do all the previews, speak with all the press days before the show. I didn’t like that at all. It was mainly because one designer was very much at ease with it. I don’t criticise people from doing it but because other people do something, it should not be a system for everybody.”
The 51-year-old, who starred in Dior and I, a 2014 documentary film about his debut season at the house, appeared to be alluding to the late Karl Lagerfeld at Chanel, although many creative directors host press previews ahead of runway presentations.
Despite working at the luxury fashion houses, Simons made sure he held onto his eponymous label, because he didn’t want to lose it like John Galliano, who was fired from Dior and his namesake brand after he was caught making anti-Semitic remarks in 2011.
“Towards the end of the 1990s and early 2000s, we got a lot of proposals, but being in different positions as creative directors taught me how dangerous it can be when you marry in business,” he stated. “I mean, prior to me, John (Galliano) was a big example. He lost his own brand because he sold it for the majority and that’s something I will never forget.”
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