Marc Jacobs bid farewell to John Targon

John Targon has exited Marc Jacobs’ team after less than three months.The Baja East co-founder and co-designer was hired as creative director of the contemporary division just two and a half months ago, but the brand doesn’t believe the partnership was…

John Targon has exited Marc Jacobs’ team after less than three months.

The Baja East co-founder and co-designer was hired as creative director of the contemporary division just two and a half months ago, but the brand doesn’t believe the partnership was beneficial for its future success.

“John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best,” the Marc Jacobs International said in a statement released to WWD.

The designer officially joined the company on 2 February (18) as the first public hire of new chief executive officer Eric Marechalle, who made the move from Kenzo in July 2017, and it was understood that he would be responsible for overseeing the lower-priced portion of the contemporary division. However, he has not released a statement of his own regarding his departure.

But according to a source, Targon’s departure was a result of a personality clash between him and Jacobs.

“It was a difference in vision. It seemed like it came down to a control thing with Marc, and there wasn’t space for another star,” they told Page Six.

The insider also alleged that the 55-year-old wanted to take “the reigns” in the wake of his recent engagement to fiance Charly Defrancesco, which has left him feeling “superpositive (sic),” and also added that he had parted ways with many of shoe-design team after selling an “underwhelming amount” of footwear last year.

However, a representative from the American label hit back and insisted that: “Anything about Marc and his presence at the company . . . is untrue. He continues to be extremely committed to the company as artistic director.”

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John Targon joins Marc Jacobs – report

Baja East co-founder and creative director John Targon has reportedly joined the Marc Jacobs team.Editors at Business of Fashion report that the designer is going to the “creative director of contemporary” at Jacobs’ lower-priced category, starting fro…

Baja East co-founder and creative director John Targon has reportedly joined the Marc Jacobs team.

Editors at Business of Fashion report that the designer is going to the “creative director of contemporary” at Jacobs’ lower-priced category, starting from 2 February (18), with parent company Moet Hennessy Louis Vuitton (LVMH) confirming his appointment but not Targon’s role within the business.

“We are happy to welcome John to our design team,” a spokesperson said.

Targon, who earned his fashion stripes at Celine, has not yet commented on his new role, but sources told Business of Fashion he’ll be bringing in his own team, which has supposedly led to lay-offs at Marc Jacobs.

He started ‘it label’ Baja East with Scott Studenberg in 2013, and it wasn’t long before stars like Lady Gaga, Hailee Steinfeld, and Demi Lovato were wearing their garments.

The design duo also recently featured as guest stars on the latest series of America’s Next Top Model.

Talking about how he likes to design for women of all ages, Targon previously told StyleCaster:

“Our base of customers is quite broad – we have everyone from working mothers in their 40s, 50s, and 60s to kids who are in college or just getting jobs who love fashion who are saving up to buy one of our sweatshirts or dresses. There is someone who wants a gator coat from us. There is someone who wants a floor-length cashmere parka – Gaga ordered four of them from us custom.”

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