Jonathan Anderson’s JW Anderson label has adopted a “full war effort” approach in recent months, according to the designer.Anderson has been hit hard by the coronavirus pandemic, and had to close his Soho London store shortly after it opened in Mar…
Jonathan Anderson’s JW Anderson label has adopted a “full war effort” approach in recent months, according to the designer.
Anderson has been hit hard by the coronavirus pandemic, and had to close his Soho London store shortly after it opened in March.
After cleaning his house “about 25 times” at the beginning of lockdown in the U.K., Jonathan got stuck into work and urged his staff to follow suit.
“We tried everything we physically could,” he said in an interview with WWD. “This company is tiny, but in moments like this the team put on a full war effort.”
Anderson realises there won’t be an opportunity to unveil his new collections via live fashion shows this year due to the social distancing measures in place. But he has come up with innovative ways to showcase his designs, including holograms of models wearing his creations and boxes filled with fabric swatches, inspirational messages and images from his men’s spring and resort 2021 collections.
“I am equally as proud of this as I would be of a show,” Anderson said of the box.
The designer has also realised that in order to succeed, he needs stop worrying what the industry thinks and “focus on my relationship with the customer”.
Anderson has been making the most of his connection with fashion fans after Harry Styles wore one of his colour block cardigans on The Today Show in February. The colourful patchwork knit was such a hit that it began trending on TikTok. Anderson recently dropped a downloadable crochet pattern for the must-have knit, after #HarryStylesCardigan attracted 300,000 views.
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Jonathan Anderson has warned it will be “survival of the fittest” in the fashion industry following the Covid-19 pandemic.The JW Anderson founder has been forced to make drastic changes following the Covid-19 pandemic. Although lockdown may be easing i…
Jonathan Anderson has warned it will be “survival of the fittest” in the fashion industry following the Covid-19 pandemic.
The JW Anderson founder has been forced to make drastic changes following the Covid-19 pandemic. Although lockdown may be easing in some parts of the world, the designer insists there are tough times ahead.
“It’s going to be a rocky two years,” Anderson said in an interview with WWD when asked about the future of his brand. “If we think this is going to change by Christmas we are kidding ourselves. I’m more concerned about what the fallout is going to be, the geopolitical, the financial fallout. It’s going to be survival of the fittest – and you have leave your ego at the door.”
Anderson had to shut his London store just days after it opened in March and has been designing collections at home while devising new ways to showcase his designs. But he isn’t afraid to roll up his sleeves to get results.
“There has been disaster out there, but why shy away from trying to continue? It’s about supporting each other, about being humble and letting things roll,” he explained.
When it came to the usual show season period, rather than give up and accept defeat, Anderson told himself, “I’m not going to not do something.”
Anderson designed the JW Anderson collections at home on mannequins, and brainstormed a new socially-distanced way to showcase his looks – by using innovative hologram technology.
JW Anderson partnered with augmented reality startup HoloMe to generate holograms of models wearing the collections, which could be streamed anywhere in the world. High-definition images of the looks were made available via an app so they could be photographed or filmed by buyers.
Anderson also created boxes filled with images from his men’s spring and resort 2021 collections, along with fabric swatches, pressed flowers and cards bearing motivational messages such as ‘Never Compromise’ for press. Anderson is planning another ‘show in a box’ concept for his new LOEWE collections.
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Bosses at Loewe have pledged assistance to several institutions amid the coronavirus crisis.Chief executive officer Pascale Lepoivre and artistic director Jonathan Anderson took to Instagram on Monday to post a joint update in which they outlined the S…
Bosses at Loewe have pledged assistance to several institutions amid the coronavirus crisis.
Chief executive officer Pascale Lepoivre and artistic director Jonathan Anderson took to Instagram on Monday to post a joint update in which they outlined the Spanish luxury company’s upcoming contributions.
Leading with the sentiment that “children are joy and deserve joy”, the pair promised to give $43 (£34) to educational projects for every product sold from the Paula’s Ibiza collection sold between May and August, with an initial donation totalling $541,000 (£438,000).
In addition, the team at Loewe will work with officials at Plataforma de Infancia – a Spanish alliance of social organisations that protects children and adolescents’ rights – to create educational programmes over the summer, in a bid to reduce inequality and school dropouts. They are also donating 100,000 surgical masks to the Spanish Red Cross and are planning to soon begin producing non-surgical face masks. The masks, which are below hospital-grade, will be distributed to volunteer workers, employees, and their families.
Spain has been ravaged by the coronavirus crisis, with over 200,000 confirmed cases and an estimated 20,000 fatalities.
With its philanthropic efforts, Loewe joins a growing number of fashion houses uniting against the pandemic. Owned by conglomerate LVMH Moet Hennessy Louis Vuitton (LVMH), the brand’s sister companies, including Louis Vuitton and Dior, are already producing face masks at their respective factories. LVMH has also leveraged its supply chains to order 40 million masks from China to be sent to France, another country heavily hit by the Covid-19 virus.
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Stella McCartney and Virgil Abloh are to help judge the 2020 LVMH Prize for Young Fashion Designers competition.Every year since 2013, executives at Moet Hennessy Louis Vuitton (LVMH) have held the prestigious contest, with the Young Fashion Designers …
Stella McCartney and Virgil Abloh are to help judge the 2020 LVMH Prize for Young Fashion Designers competition.
Every year since 2013, executives at Moet Hennessy Louis Vuitton (LVMH) have held the prestigious contest, with the Young Fashion Designers competition open to designers from around the world who have produced at least two collections and who are under 40.
On Tuesday, organisers announced that this year’s winner will be announced at an event held at the Fondation Louis Vuitton in Paris on 5 June, with McCartney and Louis Vuitton menswear designer Abloh among the panel.
Singer Rihanna, who launched her Fenty clothing label in partnership with the luxury conglomerate last year, will also be on the jury.
“For this seventh edition, I am delighted to announce the arrival of Virgil Abloh, former Prize finalist, Robyn Rihanna Fenty, and Stella McCartney in the jury of the LVMH Prize,” said Delphine Arnault, executive vice president of Louis Vuitton, in a statement. “They will be joining our prestigious panel which includes: Jonathan Anderson, Kris Van Assche, Nicolas Ghesquiere, Maria Grazia Chiuri, Marc Jacobs, Clare Waight Keller as well as Sidney Toledano, Jean-Paul Claverie and I. I wish to thank them for their involvement and their support to young creation. The prize is an incredible opportunity for these young designers to be appraised by them and to enjoy their advice.”
Those in the running for the 2020 LVMH Prize include New York-based designer Peter Do, British-Indian designer Supriya Lele, British menswear designer Priya Ahluwalia of Ahluwalia, French menswear designer Charaf Tajer of Casablanca, Emma Chopova and Laura Lowena of womenswear brand Chopova Lowena, London-based menswear designer Nicholas Daley, South African womenswear designer Sindiso Khumalo, and Japanese womenswear designer Tomotaka Koizumi of Tomo Koizumi.
The winner will take home $340,000 (£260,000) and receive support from executives at the company for 12 months.
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Jonathan Anderson has been added to Moncler Genius’ roster of designers.The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule c…
Jonathan Anderson has been added to Moncler Genius’ roster of designers.
The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule collections.
“The Moncler Genius creative hub evolves and announces its 2020 line-up welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion,” a Moncler representative said. “The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity through a cross-pollination of menswear and womenswear.”
Anderson will be joining Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn, and Poldo Dog Couture, in working with the company.
In addition, designers at Moncler are collaborating with the team at luggage brand Rimowa on a “bold new travel concept”.
Moncler chief executive officer Remo Ruffini has achieved great success with the guest designer model, which was first introduced three years ago, with company leaders thrilled with the ongoing interest.
“The values are solid and the shapes change constantly. It is a place where contemporary shapers of culture belonging to the world beyond Moncler are invited, in order to have other points of view on what the house stands for. Rapidity is the key,” they added. “The needs and the tastes of contemporary customers change at lightning speed. Fashion itself endlessly changes and morphs: Moncler Genius is a seismographer, and this is why it is always in flux.”
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Soccer star Megan Rapinoe has been tapped to star in Loewe’s fall/winter 2020 campaign.The sportswoman, who captains Reign FC in the National Women’s Soccer League and the U.S. women’s team, is appearing in the latest marketing imagery for the Spanish …
Soccer star Megan Rapinoe has been tapped to star in Loewe’s fall/winter 2020 campaign.
The sportswoman, who captains Reign FC in the National Women’s Soccer League and the U.S. women’s team, is appearing in the latest marketing imagery for the Spanish fashion label.
Photographed by Steven Meisel and creative directed by designer Jonathan Anderson, the debut image from the For Real advertising depicts a violet-haired Rapinoe making a face at the camera.
“Rapinoe’s trademark pink hair is highlighted by the solidity of the cobalt blue background,” a brand rep captioned a snap on Instagram. “Her eyes are grinning, the tongue peeks a boo between the teeth, mimicking the soccer player’s signature expression when she wins. Across the whole campaign, distortion comes across as a synonym of life, movement, and energy.”
In an accompanying series of short films directed by Benn Northover, Rapinoe is seen asking the viewer to confront their truth.
“We have to talk about everything. We have to speak out the truth and not be afraid of it. Find it, live it, be it!” the 34-year-old declared.
And accordingly, Rapinoe is excited to have landed her very first fashion gig.
“I am so thrilled about this partnership with Loewe and Jonathan Anderson. Multiple worlds crashing together, creating something bigger, different, and more exciting than either could alone,” she commented. “To me, the goal of collaboration should not be to stand next to one another, but rather become something else, together.”
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Officials at the British Fashion Council (BFC) have launched a new award for designers.In the run-up to The Fashion Awards 2019, set to take place on 2 December at the Royal Albert Hall in London, council members have announced that they are introducin…
Officials at the British Fashion Council (BFC) have launched a new award for designers.
In the run-up to The Fashion Awards 2019, set to take place on 2 December at the Royal Albert Hall in London, council members have announced that they are introducing the Designers’ Designer Award. The award coincides with the establishment of the BFC Membership Programme and has been created to spotlight the British designer businesses that have made a global impact in the past year through creativity in product design, campaigns, and collaborations.
Those nominated for the 2019 prize are Christopher Kane for Christopher Kane, Jonathan Anderson for JW Anderson, Margaret Howell for Margaret Howell, Roksanda Ilincic for Roksanda, and Simone Rocha for Simone Rocha.
“The creativity shown over the past year by the winner of this award is considered to have moved the needle in increasing their positive brand perception in 2019,” a BFC representative commented.
Meanwhile, the BFC Membership Programme has been founded to support the BFC’s mission to encourage collaboration and inclusivity, inviting designers to come together in support of the fashion ecosystem.
When it comes to the other awards, Bottega Veneta, Gucci, Jacquemus, Loewe, and Prada have been nominated in the Brand of the Year category, while Gucci’s Alessandro Michele, Bottega Veneta’s Daniel Lee, JW Anderson and Loewe creative director Jonathan Anderson, Dior Men’s Kim Jones, and Prada’s Miuccia Prada are all in the running for Designer of the Year.
Top models Adesuwa Aighewi, Adut Akech, Adwoa Aboah, Kaia Gerber, and Winnie Harlow are competing for the Model of the Year prize, while it was previously announced that Giorgio Armani will be bestowed with the Outstanding Achievement Award and Naomi Campbell will take home the Fashion Icon Award.
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Executives at Loewe have issued an apology following backlash over an outfit that resembled a concentration camp uniform.Earlier this month, Jonathan Anderson, creative director of the Spanish heritage fashion house, unveiled a collection of clothing a…
Executives at Loewe have issued an apology following backlash over an outfit that resembled a concentration camp uniform.
Earlier this month, Jonathan Anderson, creative director of the Spanish heritage fashion house, unveiled a collection of clothing and accessories influenced by the work of British ceramicist William De Morgan.
However, social media users quickly noticed an image of a suit with black and white vertical stripes and a prominent chest patch within the collection and noted that the item was similar to camp uniforms worn by victims during the Holocaust in World War II.
In response, a Loewe spokesperson apologised for any upset caused by the garments, which have been removed from sale.
“It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan could be misconstrued as referring to one of the most odious moments in the history of mankind,” they said. “It was absolutely never our intention and we apologise to anyone who might feel we were insensitive to sacred memories. The products featured have been removed from our commercial offering.”
Other items in the De Morgan-inspired collection included coats, bags, oversized scarves, and knitwear. Garments are priced from $322 – 7,599 (£250 – £5,900).
Loewe is not the first fashion company to be criticised for selling clothing that resembled garments worn by World War II victims. In 2014, bosses at high street label Zara apologised for selling a shirt with a six-pointed yellow star on the chest designed for toddler boys that were described as a “striped sheriff T-shirt,” while in August 2017, Miu Miu executives pulled all garments from the fall/winter 2017 collection that featured five-pointed stars with men’s names embroidered them.
Critics indicated that both items resembled the six-pointed Star of David that Jewish people were forced to wear during the Holocaust.
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Loewe has unveiled a collection influenced by the work of British ceramicist William De Morgan.Jonathan Anderson, creative director of the Spanish heritage fashion house, took to Instagram on Monday morning to announce the launch of the capsule line, w…
Loewe has unveiled a collection influenced by the work of British ceramicist William De Morgan.
Jonathan Anderson, creative director of the Spanish heritage fashion house, took to Instagram on Monday morning to announce the launch of the capsule line, which includes both ready-to-wear items and accessories.
“The work of British ceramicist William De Morgan is celebrated in Loewe’s new capsule collection conceived as a world of colour, texture and playful imagination. De Morgan was renowned for his Arts and Crafts tile designs. Now, his fantastic creatures and floral arabesques are celebrated in LOEWE’s capsule collection of ready-to-wear, accessories and charms for both men and women,” he wrote alongside a campaign image. “Certain details are enlarged on coats and bags, while others are hand-stitched onto oversized scarves and knitwear. Some garments, such as a woollen dragon’s tail, or a horned knitted beanie, remake the wearer as a monster themselves. This is a collection in which the imagination is set free, and the magical is blended with the everyday.”
The campaign was shot by Craig McDean and styled by Benjamin Bruno. Models including Jamily Wernke Meurer and Marcel Korusiewicz feature in the images.
The William De Morgan capsule collection will be available to purchase from 14 November. Prices have not been announced.
And it appears the initial reaction to the concept is overwhelmingly positive, with fashion critic Tim Blanks commenting, “SUBLIME!!!!!!!” on Instagram, and model Liya Kebede adding: “So good.”
De Morgan was known for his intricate tiles, stained glass, and furniture, with his designs often based on Medieval or Islamic patterns. He died at the age of 77 in 1917.
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Jodie Comer is “honoured” to be the face of the latest Loewe campaign.Fresh off her win at the 2019 Emmy Awards, the Killing Eve actress has been tapped by bosses at the Spanish fashion house to front the spring/summer 2020 campaign, and also features …
Jodie Comer is “honoured” to be the face of the latest Loewe campaign.
Fresh off her win at the 2019 Emmy Awards, the Killing Eve actress has been tapped by bosses at the Spanish fashion house to front the spring/summer 2020 campaign, and also features in an accompanying short film by Loewe’s creative director Jonathan Anderson and photographer Steven Meisel.
During the two-minute clip, Comer laughs, cries, and shouts the word “Loewe” while getting ready in her dressing room mirror.
“Jonathan and his work are so incredibly distinctive. It’s inspiring to work alongside someone who pushes boundaries and creates in the way that he does,” she commented. “I feel the spring/summer 2020 collection really accentuates and celebrates femininity, which is a complete reflection of my experience shooting the campaign. To have had the opportunity to work with Steven Meisel and to have been supported and encouraged in the way that I was, is something I am extremely grateful for and will never forget.”
Comer later took to Instagram and shared the campaign video, alongside a touching caption.
“I am so honoured to be a part of the @loewe campaign for spring/summer 2020. Thank you from the bottom of my heart to the incredible team of creatives who welcomed me and made this such an unforgettable moment,” the 26-year-old gushed.
Anderson also lavished praise on his leading lady and noted that the British star was “exceptionally talented” and “incredibly inspiring”.
As well as the short film, Meisel has created an image for spring/summer 2020 campaign which features a picture of neon slime oozing through a model’s manicured fingers and a still life image displaying Loewe’s new Lazo mini bags.
Loewe’s womenswear show will debut as part of Paris Fashion Week on Friday.
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