Jonathan Van Ness has been named as a brand ambassador for skincare brand Biossance.
The professional hairstylist and TV personality first rose to fame for this web series parody Gay of Thrones and has since garnered international recognition as the grooming expert on the Netflix series Queer Eye.
Now, Jonathan is to put his knowledge to work as the first celebrity face of Biossance, a leading clean beauty label.
“I love incorporating skincare that helps me feel and look my best, while also coming from ethical and sustainably sourced places,” the star said in a statement. “Since the start of my career in the beauty industry, I have been inspired by companies that blend nature and science to create skincare that helps improve the health of skin and people’s knowledge of what the ingredients really do. I’m so excited to partner with Biossance because of their commitment to clean beauty and to continue educating consumers on their skin. I can’t wait to learn and grow with Biossance.”
In addition to serving as a brand ambassador, Jonathan will play a large role in an education initiative set to launch later in the year and also be a part of promoting the company’s products, including those made with 100 per cent plant-derived squalane, sourced from sugarcane – a weightless, non-comedogenic oil that replenishes and locks in essential moisture for the skin.
Regarding the partnership, president of Biossance, Catherine Gore, described the 32-year-old as the “obvious choice”.
“He is personable, has an approachable style to beauty expertise, and has a true passion for sustainability,” she gushed. “As a clean beauty brand that believes efficacy and results come first, we are thrilled to welcome Jonathan to the Biossance family. His desire to expand the world’s clean beauty knowledge with us makes him a seamless fit with the brand’s vision.”
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